MIAMI (WSVN) – FIFA\u2019s new campaign is setting the stage before some of the biggest names in soccer arrive in South Florida.<\/p>\n
Saturday night, all over Brickell, a letter and other mysterious statements were projected onto buildings with a big question that asked visitors: \u201cDo you feel it?\u201d<\/p>\n
\u201cIt\u2019s supposed to be a secret; I don\u2019t know how long we\u2019re going to be able to keep it a secret,\u201d said Janelle Prieto, Chief Marketing and Community Officer of Miami World Cup.<\/p>\n
The statements all connect to one thing: when FIFA comes to South Florida.<\/p>\n
The projections are part of a teaser campaign for the world\u2019s biggest tournament happening in the Sunshine State, as part of FIFA\u2019s World Cup preview, \u201cOne Game, One Passion.\u201d<\/p>\n
\u201cOne game, one passion, in Miami is the essence of what we think Miami is, and what we want the world to come see when they join us here for FIFA World Cup 2026,\u201d said Prieto.<\/p>\n
The campaign highlights how we\u2019re all united, and how the passion brings people together for the love of the game.<\/p>\n
\u201cWhether we come from different places, when you come to Miami, you still feel like you\u2019re at home and that passion \u2014 not only the passion that we have for our cultures, [but] the passion that we have for our rhythm, the sounds of the city, the beauty of the city,\u201d said Prieto. \u201cI always say that we don\u2019t have to manufacture culture; that culture, that energy, that vibrance lives here.\u201d<\/p>\n
And, as part of the reveal, the FIFA World Cup Miami Host Committee included a promotional video.<\/p>\n
Fans have started to prepare for what promises to be a massive moment for Miami.<\/p>\n
Full of hype, anticipation continues to grow across South Florida\u2019s soccer world.<\/p>\n
\u201cMiami is ready to welcome the world with open arms. Everyone is welcome here, we\u2019re gonna party, we\u2019re gonna have a great time, we\u2019re gonna unify, and it\u2019s such an exciting moment,\u201d said Prieto.<\/p>\n
With the reveal out of the way, what does the letter mean?<\/p>\n
\u201cIt\u2019s what I say: It\u2019s a love letter to Miami, and we\u2019re sending it out to the world, and it is about a love letter to our younger selves, that we all came here with hopes and dreams, and that we come to this beautiful place, and we found them together collectively,\u201d said Prieto.<\/p>\n