{"id":196579,"date":"2026-03-18T16:56:15","date_gmt":"2026-03-18T16:56:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/196579\/"},"modified":"2026-03-18T16:56:15","modified_gmt":"2026-03-18T16:56:15","slug":"miami-rapper-goes-viral-freestyling-about-publix-pub-subs","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/196579\/","title":{"rendered":"Miami Rapper Goes Viral Freestyling About Publix Pub Subs"},"content":{"rendered":"

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\n\t\t\t\t\t\tA 20-year-old Florida rapper ATMNoah has gone viral for his freestyling rap videos at Publix supermarket, inspired by his love of Pub Subs and music.\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Screenshots via Instagram\/@ATMNoah1k<\/p>\n

Rocking the iconic Publix light green polo and a black apron, with nothing but a Pub Sub in his hand<\/a> and freestyle lyrics, 20-year-old rapper ATMNoah is taking the internet by storm. The Ocala-raised rapper, whose real name is Noah Biggs, is going viral across social media with a video of him rapping and singing<\/a> in front of a North Miami Publix<\/a> while dressed as a worker at the legendary Florida-based grocery chain. Commenters are calling it the \u201cmost Florida video they\u2019ve ever seen,\u201d and we have to agree. <\/p>\n

Biggs tells New Times he\u2019s amassed hundreds of thousands of views on the video since posting it this week<\/a>, and apparently, the ire of one Publix manager. <\/p>\n

New Times caught up with Biggs on Tuesday, March 17, at the very same Publix where his team shot the now-viral video last Friday. (That is, before a Publix manager and local police kicked us all off the property.) Biggs says the inspiration behind his Publix videos is simply \u201cbecause I love Pub Subs, bro.\u201d Wow, he really is one of us.<\/p>\n

\"\"Commenters are calling it the \u201cmost Florida video they\u2019ve ever seen,\u201d and we have to agree. <\/p>\n

Screenshot via Instagram\/@ATMNoah1k<\/p>\n

The Most Florida Video on the Internet Right Now<\/p>\n

\u201cI had videos that did decently before that, but that was the one that really stood out and took it up a notch,\u201d Biggs tells New Times. \u201cA bunch of people are saying this is the most Florida shit they\u2019ve ever seen in their lives. That\u2019s the main type of comment I\u2019ve gotten, or people saying, \u2018I\u2019m going to get a Pub sub right now.\u2019<\/p>\n

\u201cOne woman on TikTok was talking about white people rapping, then said, \u2018I just saw Justin Bieber rapping, looking like a Broward Zoe.\u2019 And I realized she was talking about me.\u201d<\/p>\n

From Stocking Shelves to Spitting Bars<\/p>\n

Biggs\u2019 sense of humor shines through in his videos<\/a>, with one showing him stocking shelves at Publix when someone recording approaches and asks what happened to his rap career. \u201cThat shit ain\u2019t work no more, bro,\u201d Biggs replies to the cameraman. The video then cuts to Biggs rapping a song called \u201cTop Shelf.\u201d<\/p>\n

\u201cI remember the first time when a video went viral, we were just here to get subs,\u201d Biggs says, referring to the first video he recorded at Publix and posted in August 2025<\/a>. \u201cThat\u2019s literally all we were doing. Afterward, we were like, \u2018Wait a minute, this might be a good idea to get a video in here.\u2019 So, I posted it, and it went viral.\u201d<\/p>\n

The video shows Biggs rapping and riding in a shopping cart, which caused a worker to get on him and tell him to get out, he tells New Times.<\/p>\n

The Pub Sub Behind the Viral Moment<\/p>\n

Now, for the question on everyone\u2019s mind (which Pub Sub was the rapper holding in the videos), Biggs tells New Times his go-to sandwich is the \u201cPublix Deli Chicken Bacon Ranch Tender Sub.\u201d \u201cThat\u2019s my shit,\u201d he says. New Times might have to add it to our list of 7 Best Pub Subs Ranked<\/a>. <\/p>\n

He hasn\u2019t been offered a Publix sponsorship yet, but he has had the manager kick him out a few times (including during Tuesday\u2019s interview with New Times). <\/p>\n

The Publix corporate media team hasn\u2019t responded to\u00a0New Times\u2018 request for comment, nor to questions about why shoppers are allowed to open-carry guns into the grocery store<\/a>, but not allowed to carry a tune in front of a video camera.<\/p>\n

Nevertheless, getting the Publix boot hasn\u2019t deterred Biggs and his team from planning more videos with the grocer as a backdrop, he says. They\u2019re even considering using other Miami hotspots, like Flanigan\u2019s<\/a>, for future videos, or, more generally, well-known places like Chili\u2019s, he said.<\/p>\n

\"\"Noah \u201cATMNoah\u201d Biggs was inspired by local rappers, such as Broward County\u2019s own Kodak Black, Lil Uzi Vert, Lil Skies, and Fort Myers\u2019 Plies.<\/p>\n

Photo by @killrframe
Mentalkillerrrrr Entertainment<\/p>\n

From Ocala to Miami\u2019s Viral Rap Scene<\/p>\n

While the rapper started his fledgling career as a high school senior in Ocala, where he grew up, his origin story dates back to when he was only 14, he said. Biggs was listening to rappers like Broward County\u2019s own Kodak Black, Lil Uzi Vert, Lil Skies, and Fort Myers\u2019 Plies, whom he listened to with his dad.<\/p>\n

He actually wrote his first song at 14, telling New Times, \u201cI was writing back then, but now I mostly punch stuff in and freestyle. That\u2019s what I\u2019m better at.\u201d Biggs knew well before he was 14 that he wanted a career in music, saying, \u201cI\u2019ve just always loved music, to be honest. It\u2019s always been a thought in my head, so there was never really a breaking point where I was like, \u2018Oh, this is what I want to do.\u2019<\/p>\n

\u201cI started actually dropping music my senior year, and my high school classmates started fucking with it. That\u2019s what made me want to take it to the next level, when people actually started liking my music.\u201d<\/p>\n

\"\"ATMNoah has since found a manager and has performed at several clubs in and around Miami<\/p>\n

What\u2019s Next for Miami\u2019s Publix Rapper<\/p>\n

He now splits his time between Ocala and North Miami, where he moved part-time to follow his music career because that was where all the action was, he says.<\/p>\n

Since then, he\u2019s found a manager and has performed at several clubs in and around Miami, his manager, Dell, tells\u00a0New Times. \u201cBefore then, I was inexperienced with the music business,\u201d Biggs said. \u201cI didn\u2019t know anything about contracts and stuff like that, so I thought I needed to find someone who knows what they\u2019re doing who can guide me on the right path.\u201d<\/p>\n

Dell helped Biggs make his first official appearance as a performer in Tampa at Teasers strip club in June 2025. \u201cIt\u2019s a small strip club, and there were probably like 30 people watching,\u201d Biggs said. \u201cBut now I\u2019m performing at way bigger clubs around here.\u201d Since then, he\u2019s performed at Vice City World, an underground rap brand that hosts events in Miami Beach; the rap festival Florida Homecoming in October<\/a>; Ivy Palm Beach (in West Palm Beach); and more.<\/p>\n

As for what\u2019s next for Biggs, he\u2019s got an upcoming video shoot with Atlanta rapper 3hardaway, which will be a professional production with a real payday, his manager, Dell, tells\u00a0New Times.<\/p>\n

Biggs plans to keep making content and performing at bigger Miami Clubs, Dell says. \u201cIt\u2019s about staying consistent right now,\u201d Dell tells New Times. \u201cWe\u2019ve got to keep building that following, but everything is going good right now.\u201d<\/p>\n

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