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<\/p>\nJetSet Modern Pilates is one of the first commercial tenants identified for Vandeveer, the 205-unit apartment building in Pearl Square in Downtown\u2019s NorthCore.<\/p>\n
The city is reviewing a permit application for the Pilates studio in 2,342 square feet on the first floor of the seven-story building at 515 N. Pearl St., bounded by Ashley, Julia, Church and Pearl streets.<\/p>\n
The site is two blocks south of Union Street, two blocks north of the Duval County Courthouse and about two blocks west of Jacksonville City Hall.<\/p>\n
Developer Gateway Jax confirmed March 23 that “JETSET Pilates will be joining the growing community at Pearl Square in Vandeveer, the neighborhood’s first residential building.”<\/p>\n
It said the lease serves as a “milestone in our commitment to bringing premier wellness and lifestyle brands to Downtown Jacksonville.”<\/p>\n
Jacksonville-based Gateway Jax said details will be shared in a forthcoming press release.\u00a0<\/p>\n
No contractor is identified for the estimated $275,000 project for tenant finishes for JetSet Pilates, as it also is called. The studio is going in first-generation space, meaning it is a new building without a prior use in that unit.<\/p>\n
Jeffrey Baker of Design Parameters LLC in Frisco, Texas, is the architect.<\/p>\n
With more than 200 units sold and open or in development in the United States, Australia and London, Miami-based JetSet Pilates lists 56 locations nationwide, including 26 in Florida with two in Northeast Florida in Jacksonville and Jacksonville Beach.<\/p>\n
It lists 10 locations coming soon in Florida, but the Pearl Square studio is not included.<\/p>\n
<\/p>\n
A view illustrates the JetSet Modern Pilates studio in review for a permit in the Vandeveer at 515 N. Pearl S. Downtown.<\/p>\n
Special to the Daily Record<\/p>\n
JetSet Pilates also lists 19 locations in development in the state, including Atlantic Beach and Nocatee.<\/p>\n
Vandeveer, previously called the Block N11 building, has been described as 205 apartments and 24,086 square feet of retail, commercial and storage space.<\/p>\n
In a March 3 news release, Gateway Jax said it chose the name Vandeveer and that it would include a Japanese restaurant on the ground floor.<\/p>\n
The restaurant, a concept from Steve Palmer of The Indigo Road Hospitality Group, will serve wood-fired dishes off of a robata grill, plus sushi, sashimi and other Japanese-inspired dishes, according to the release.<\/p>\n
Cocktails, wine, sake and zero-proof drinks also will be on the menu.<\/p>\n
Vandeveer is the starting point for Pearl Square, formerly the Pearl Street District.\u00a0<\/p>\n
Gateway Jax said in the release the name refers to Thomas Vandeveer Porter, whose historic Porter House Mansion is part of Gateway Jax\u2019s $750 million-plus Pearl Square district.<\/p>\n
The release said preleasing will begin soon, with the first residences expected to be completed in late summer 2026.<\/p>\n
Vandeveer was Gateway Jax\u2019s first project to start construction, with groundbreaking in October 2024.\u00a0<\/p>\n
Apartments include studio, \u201cjunior\u201d one-bedroom, one- and two-bedroom units. The development will include a club room with coworking spaces, a pet spa and an outdoor terrace with a pool, grills and seating.\u00a0<\/p>\n
Jacksonville-based FaverGray is the general contractor, with civil engineering by England-Thims & Miller.\u00a0<\/p>\n
Retail leasing is led by Colliers\u2019 Urban Division, and new parks proposed on adjacent sites are designed by Hoerr Schaudt.\u00a0<\/p>\n
DLP Capital and JWB\u2019s Downtown Fund are the primary investors.<\/p>\n
The city approved a $9.06 million REV grant and $4.63 million completion grant for the project, then known as Block N11, in 2024. \u00a0<\/p>\n
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