Here are key takeaways:<\/p>\n
Pickle opens a Wynwood pop-up at 319 NW 25th St. letting Miami users rent designer gowns and party looks for events like Swim Week, Miami Open and Ultra. The shop runs March 21-May 31, 2026. Here\u2019s a look inside. Pickle <\/p>\n
\u2022 The Wynwood pop-up at 319 NW 25th St. runs March 21 through May 31. This is Pickle\u2019s second retail location \u2014 a West Village storefront in New York City opened in December 2023.<\/p>\n
\u2022 Pickle\u2019s Miami user base grew 431% year over year, rentals jumped 284%, and items listed from local closets increased 545%, according to the company. Miami closets went from 1,900 listed items in 2024 to more than 13,900.<\/p>\n
\u2022 Rental prices range widely: a $7,500 wedding gown rents for $900 a week; a maxi dress goes for $20. According to Fortune, 1 in 5 Miami women ages 18-35 use the app.<\/p>\n
\u2022 The store\u2019s inventory will come from local closets and be merchandised around upcoming events including Ultra (March 27-29), the Miami Open (through March 29), Formula 1 (May 1-3) and Swim Week (May 25-June 1).<\/p>\n
\u2022 Pickle\u2019s strategy is to pop up in cities when demand and cultural moments peak rather than maintain permanent stores. Co-founder and CEO Brian McMahon said the company is \u201cactively exploring\u201d a more permanent Miami footprint and eyeing November and December around Art Basel for potential future activations.<\/p>\n
\u2022 The platform is eyeing expansion beyond women\u2019s fashion. McMahon said menswear is \u201ca natural area\u201d to grow into, and the second most rented item on Pickle in 2025 was a Canon Powershot G7 X Mark II camera, valued at $1,500 and renting for $100 a week.<\/p>\n
This report was produced with the assistance of a proprietary tool powered by artificial intelligence and using our own originally reported, written and published content. It was reviewed and edited by our journalists.<\/p>\n","protected":false},"excerpt":{"rendered":"A fashion rental app called Pickle has a second brick-and-mortar location \u2014 a pop-up store in Miami. The…\n","protected":false},"author":2,"featured_media":203720,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[93661,93662,225,227,226,93659,91842,93660],"class_list":["post-203719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hialeah","tag-clothing-rental-marketplace","tag-designer-rentals","tag-hialeah","tag-hialeah-headlines","tag-hialeah-news","tag-miami-pop-up","tag-pickle-app","tag-wynwood-fashion"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/203719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=203719"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/203719\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/203720"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=203719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=203719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=203719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}