NORTHEAST TALLAHASSEE, FL \u2014 A Tallahassee bakery is experiencing a massive surge in business after actor Ryan Gosling praised its homemade pop-tarts on “Late Night with Seth Meyers.”<\/p>\n
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Tallahassee Bakery Sees Massive Surge in Demand After Ryan Gosling Praises Pop-Tarts on National TV<\/p>\n
The Cake Shop Bakery<\/a> is now getting requests to ship the pastries across the country.<\/p>\n Owner Linda Richards said the connection to the late-night show comes through her sister, Donna, who dresses Seth Meyers and the hosts of “Saturday Night Live.”<\/p>\n \u201cI have been shipping baked goods for many, many years, and Donna will let me know when filming is happening, what people want,” Richards said. \u201cI’ve been doing it a very long time it’s just no one knew it,\u00a0so\u00a0I guess the cat’s out of the bag,\u00a0right?\u201d<\/p>\n The sudden viral fame has led to the shop selling out of the pop-tarts quickly.<\/p>\n “A lot of people didn’t even know I had them in the store, but then, when he said it, the phones lit up, and people are coming in,” Richards said.<\/p>\n Richards says the volume of requests has been overwhelming, but she\u2019s grateful for Gosling\u2019s shout-out.<\/p>\n \u201cPeople are asking for hundreds at a time or thousands and, and I understand that, but it’s just impossible to do that quickly,” she said.<\/p>\n Director of the Office of Economic Vitality<\/a> Keith Bowers said the buzz impacts more than just the bakery.<\/p>\n Data<\/a> estimates that each visitor drawn to the area can generate at least $300 for the local economy.<\/p>\n “People will want to visit Tallahassee to sample the product firsthand, so that leads to just a ripple effect in our economy because as people come in, they might have dinner or might have lunch,” Bowers said.<\/p>\n He says this isn\u2019t the first time Tallahassee businesses have been featured on a national scale.<\/p>\n \u201cI think some of our restaurants have been on Diners, Drive-Ins and Dives before. I know two of our local restaurants have been featured there, and then, there’s been some exposure for some of our other companies just being nationally recognized for fastest growing companies,\u00a0so that’s very exciting for us,\u201d he said.<\/p>\n First-time customer Isabella Ellec noticed the shop while getting lab work done.<\/p>\n She saw the viral moment with Gosling on Instagram but didn’t initially connect it to The Cake Shop Bakery.<\/p>\n “I haven’t had the cupcakes yet, but they look really good, and I’ll probably have to get here really early to try the pop-tarts because they were saying they sell out really fast,” Ellec said.<\/p>\n Richards hopes the attention benefits other small businesses as well.<\/p>\n “What I hope is that it features a small business like myself, and I hope it’s a reflection upon all the small bakeries across the country, and I hope all of their sales are higher and more aware of what we do \u2013 we evoke happy memories, hopefully,” Richards said.<\/p>\n This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.<\/p>\n Want to see more local news? Visit the WTXL ABC 27 Website. <\/a><\/p>\n Stay in touch with us anywhere, anytime.<\/p>\n Like us on Facebook<\/a><\/p>\n Follow us on Instagram <\/a>and X.<\/a><\/p>\n