Graham Media Group, located in Market #15 Orlando, Florida, is seeking a creative and innovative Audience Engagement Producer to help grow and strengthen the station\u2019s connection with viewers across digital, social, and broadcast platforms. This role is responsible for developing audience-first content strategies that drive engagement and ensure our journalism reaches audiences where and how they consume news.<\/p>\n
The Audience Engagement Producer works closely with newsroom leadership, producers, reporters, and the digital team to optimize content performance, expand audience reach, and enhance meaningful community interaction.<\/p>\n
KEY RESPONSIBILITIES<\/p>\n
Develop and execute audience engagement strategies across social media, website, streaming, and emerging platforms.<\/p>\n
Monitor real-time audience analytics and trends to inform editorial decisions and content placement.<\/p>\n
Write, produce, and publish engaging social and digital content that supports daily news coverage and station initiatives.<\/p>\n
Optimize headlines, thumbnails, and story presentation for audience reach and engagement.<\/p>\n
Collaborate with producers and reporters to identify stories with high audience interest and digital potential.<\/p>\n
Manage station social media accounts, including posting, moderating comments, and engaging with viewers professionally.<\/p>\n
Identify opportunities for audience participation, user-generated content, and community storytelling.<\/p>\n
Track performance metrics and provide regular reports and recommendations to newsroom leadership.<\/p>\n
Assist in live digital coverage during breaking news and special events.<\/p>\n
Ensure all content aligns with journalistic standards, brand voice, and company policies.<\/p>\n
Stay current on social media trends, platform changes, and audience behavior.<\/p>\n
QUALIFICATIONS<\/p>\n
Bachelor\u2019s degree in Journalism, Communications, Digital Media, or related field preferred.<\/p>\n
2+ years of experience in a newsroom, digital media, or audience engagement role preferred.<\/p>\n
Strong writing and editing skills with an understanding of AP style.<\/p>\n
Demonstrated experience managing social media platforms professionally.<\/p>\n
Knowledge of digital analytics tools (Chartbeat, Parse.ly, Google Analytics, or similar).<\/p>\n
Understanding of broadcast newsroom workflows and deadlines.<\/p>\n
Ability to work flexible hours, including evenings, weekends, and holidays as news coverage requires.<\/p>\n
Strong news judgment and commitment to ethical journalism.<\/p>\n
SKILLS & COMPETENCIES<\/p>\n
Audience-first mindset<\/p>\n
Strong communication and collaboration skills<\/p>\n
Data-driven decision making<\/p>\n
Creativity and storytelling ability<\/p>\n
Attention to detail and accuracy<\/p>\n
Ability to work in a fast-paced, deadline-driven environment<\/p>\n
if you\u2019re interested, apply now! Send an email with your resume and video links to your work to Creative Services Manager Phillip Deems at pdeems@wkmg.com<\/a><\/p>\n