{"id":214560,"date":"2026-04-01T14:20:09","date_gmt":"2026-04-01T14:20:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/214560\/"},"modified":"2026-04-01T14:20:09","modified_gmt":"2026-04-01T14:20:09","slug":"first-starbucks-now-the-nfl-is-targeted-in-floridas-dei-crusade","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/214560\/","title":{"rendered":"First Starbucks, now the NFL is targeted in Florida\u2019s DEI crusade"},"content":{"rendered":"<p class=\"mb-4 text-lg md:leading-8 break-words\">Sometimes it seems like Florida is just trying to become a laughingstock.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the latest example, Florida\u2019s attorney general has decided to wage war against the NFL.<\/p>\n<p><img alt=\"\" loading=\"lazy\" width=\"800\" height=\"450\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/04\/cb1af31e591e80d3058cc95258350dd0.jpeg\"\/><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Forget all the fraud and crime taking place in Florida. This state\u2019s top prosecutor is mad that the National Football League \u2014 whose coaching ranks have historically been overwhelmingly white \u2014 might be letting too many non-whites in.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Yes, the supposedly injured class here is white NFL coaches, who make $10-$20 million a year.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Uthmeier took to Twitter last week \u201cdemanding\u201d the NFL stop making efforts to ensure coaches of color get job interviews.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">This came on the heels of a similar legal tantrum Florida\u2019s unelected attorney general and his predecessor general threw against Starbucks for also trying to have a diverse workforce.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Welcome to the weird world inside James\u2019 brain \u2014 where white people are constantly being denied jobs as baristas and pro football coaches. And where they apparently need the strong arm of government to air and fight their grievances.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Don\u2019t forget that Uthmeier\u2019s first act in office \u2014 after Gov. Ron DeSantis appointed his political pal to the post \u2014 was to go after Target for being too LGBTQ-friendly.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In the \u201cFree State of Florida,\u201d dissenting viewpoints will not be tolerated. Especially if those viewpoints support historically marginalized populations.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">While Uthmeier is going after retailers for being too inclusive, other state\u2019s attorneys general are going after corporations for more traditional reasons \u2014 like trying to hose consumers.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">That is, in fact, what Florida\u2019s attorney general is supposed to do as well. Literally, the very first job duty listed on Uthmeier\u2019s own website says: \u201cThe Attorney General is responsible for protecting Florida consumers from various types of fraud and enforcing the state\u2019s antitrust laws.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Heaven knows this state is ripe with targets. Two years ago, insurance companies in Florida made headlines for denying more homeowner claims than any other state in America.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But while other attorneys general do battle with insurers, pharmaceutical companies or gambling platforms, Uthmeier is more focused on culture wars, particularly when he needs to distract from his latest legal loss or scandal.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Remember: This is a guy who was held in contempt of court for violating a judicial order on immigration, who was ordered by another federal judge to stop hiding public records and who is smack dab in the center of the Hope Florida scandal.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Come to think of it, misdirected Medicaid money might be another thing a legitimate prosecutor might try to probe \u2014 if he wasn\u2019t involved, anyway.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">But sure, let\u2019s talk some more about how white coaches aren\u2019t getting a fair shake in the NFL.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The main NFL policy that has Uthmeier so upset is one where the league requires teams to interview people of color for head-coaching positions. It doesn\u2019t mandate quotas, only a commitment to making sure franchises open their doors to the kind of people the league has historically shut out.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Another part of the policy does say teams should have either one woman or minority coach as part of their large, overall staff and that the league should \u201cstrengthen the pipeline of diverse candidates across all levels of the league.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Uthmeier called all that \u201c<a href=\"https:\/\/x.com\/AGJamesUthmeier\/status\/2036877316664459440\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:discrimination;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;discrimination&quot;}\" class=\"link \">discrimination<\/a>.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If it is, it\u2019s incredibly ineffective. As the Sentinel\u2019s editorial board noted, the NFL has no more Black head coaches than when it launched its diversity initiative more than two decades ago. Only three. The vast majority of coaches are still white men, showing that Uthmeier\u2019s supposed victim class simply doesn\u2019t exist.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Starbucks made a similar argument when rebutting the state\u2019s claim that it was short-changing aspiring white coffee-makers, <a href=\"https:\/\/www.cfpublic.org\/politics\/2025-12-11\/james-uthmeier-relaunches-starbucks-fight\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:noting;elm:context_link;itc:0;sec:content-canvas\" data-yga=\"{&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yLinkText&quot;:&quot;noting&quot;}\" class=\"link \">noting<\/a> the state hadn\u2019t been able to \u201cidentify any person in Florida\u201d harmed by the coffee chain\u2019s inclusion initiatives.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The bottom line: Privately funded companies have the right to want to employ a diverse workforce, whether it\u2019s because they believe it\u2019s good for business or simply the right thing to do. Government isn\u2019t allowed to tell private individuals or companies what values they can hold.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">True conservatives \u2014 those who actually believe in small government, free markets and free speech \u2014 would have nothing to do with the war that Uthmeier and DeSantis have tried to wage on private corporations.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It started with the so-called \u201cStop Woke\u201d law, where DeSantis tried to tell companies they can\u2019t espouse ideas the governor disliked inside their own offices.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">DeSantis didn\u2019t want white people \u2014 particularly white people with strong opinions and fragile sensibilities \u2014 to have to hear lessons about historic racism or systemic oppression that might hurt their feelings. So he tried to make it illegal for companies to even talk about such things, which was, of course, blatantly unconstitutional and struck down in court.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Genuine conservative icons like Ronald Reagan and William F. Buckley would scoff at the idea of government trying to control speech within the walls of private enterprise. That\u2019s not conservatism. It\u2019s authoritarianism.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Uthmeier made his position on civil rights cringe-inducingly clear earlier this year when he announced he\u2019d no longer enforce more than 80 Florida statutes meant to combat discrimination. One simply required the state CFO to collect data, to see if minority contractors were getting unfairly shut out.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">These were the laws of the land, enshrined by lawmakers from both parties. But Uthmeier \u2014 a guy who threatened to remove other prosecutors from office if they refused to enforce laws they didn\u2019t like \u2014 didn\u2019t like those laws any more than he likes the NFL\u2019s inclusion goals. So he decided to ignore them.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Frankly, I\u2019m not worried about the ability of deep-pocketed entities like Starbucks, Target and the NFL to defend themselves. But you should pay close attention when the state is using its power and your tax dollars to try to silence speech and ideas within the walls of private industry, while glossing over the consumer issues that might actually benefit residents of this state.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u00a92026 Orlando Sentinel<\/p>\n","protected":false},"excerpt":{"rendered":"Sometimes it seems like Florida is just trying to become a laughingstock. In the latest example, Florida\u2019s attorney&hellip;\n","protected":false},"author":2,"featured_media":214561,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[28,7912,30,29,4260,119,97883,412,21133],"class_list":{"0":"post-214560","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-florida","8":"tag-florida","9":"tag-florida-attorney-general","10":"tag-florida-headlines","11":"tag-florida-news","12":"tag-james-uthmeier","13":"tag-nfl","14":"tag-pharmaceutical-companies","15":"tag-ron-desantis","16":"tag-starbucks"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/214560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=214560"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/214560\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/214561"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=214560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=214560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=214560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}