{"id":217593,"date":"2026-04-03T15:28:11","date_gmt":"2026-04-03T15:28:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/217593\/"},"modified":"2026-04-03T15:28:11","modified_gmt":"2026-04-03T15:28:11","slug":"vacheron-constantin-opens-its-largest-u-s-boutique-in-miami","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/217593\/","title":{"rendered":"Vacheron Constantin Opens Its Largest U.S. Boutique in Miami"},"content":{"rendered":"

\n\tAsk anyone at the helm of a watchmaking brand\u2014or even dealers and auction houses\u2014and they will tell you Miami<\/a> is becoming an increasingly important market. The Design District, developed by real estate mogul Craig Robins<\/a>, has quickly become the center of luxury in the city and in addition to the myriad of fashion and jewelry brands you will find seemingly every major watch brand represented. Christie\u2019s<\/a> recently opened a new office and event space in the area. Now, Vacheron Constantin<\/a>, which first opened shop in the Design District in 2015, opened a larger, more expansive space in the neighborhood. Located at 114 Northeast 40th Street, it now marks the watchmaker\u2019s largest boutique in the U.S.<\/p>\n

\n\tTo celebrate the opening, the company hosted a full house Tuesday evening with collectors like Lex Borrero, dealers such as Mike Nouveau<\/a>, Phillips<\/a>\u2018 Paul Boutros, and a slew of celebrities from Love Story\u2019s Paul Anthony Kelly<\/a> to supermodel Tyson Beckford and polo star Nacho Figueras. Guests mingled around the offering of Overseas models, rare Les Collectionneurs vintage pieces, and a Cabinotiers salon where one-of-a-kind pieces are on display\u2014to name just a few of the watchmaking highlights. But beyond the watches, what immediately catches the eye upon entering the space is a floor-to-ceiling wall covered in live local greenery. It sits just beneath a sizeable skylight, which Vacheron Constantin North American brand president, Alexander Schmiedt told Robb Report was particularly important to incorporate not only for the atmosphere but also because natural light is important to watchmakers. \u201cIn the watchmaking factory, it\u2019s traditional where we always have this big window facing east, so we have natural daylight,\u201d he says. \u201cThat\u2019s the best light for watches.\u201d<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA floor-to-ceiling wall in lush greenery adorns Vacheron Constantin\u2019s impressive Miami boutique.<\/p>\n

\t\t\t\t\t\t\t\t\tVacheron Constantin<\/p>\n

\n\tThe light-filled atrium will be a space where clients can kick back and relax, try on watches, and have a coffee. It will also serve as a gallery where work from varying artists will be on rotation. Currently on display is a massive piece by French graffiti artist Pablo Tomek. (Art is an important part of Miami culture\u2014naturally with Art Basel, but also Robinson, the founder of the Design District, is a well-known art collector.) Just beyond, on the right is a space where the watchmaker will sit working on repairs and talking with clients, while just across the room is an interactive touch screen with the brand\u2019s digitized archives where enthusiasts can learn about the history of the brand. Beyond the vitrines of watches that weave throughout the space is another enclave with banquette seating to also be used for appointments.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA VIP space on the second floor with panels that open and close to the street, will also be used for watchmaking classes.<\/p>\n

\t\t\t\t\t\t\t\t\tVacheron Constantin<\/p>\n

\n\tThe second most eye-catching feature<\/a> of the space is the spiral staircase, which naturally leads VIPs to private appointment areas. One of the spaces is serenely accented in all white and features rounded paneling that can open or close depending on the client\u2019s preference for privacy. \u201cThe doors were one of the biggest nightmares in the construction\u2014to get them functioning and to get them approved,\u201d Schmiedt says. \u201cBut you can actually open them to a beautiful daylight view out to the street.\u201d The space will also be used for watchmaking classes. The walls were kept white so that images could be projected onto the wall during classes or for parties.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA rounded bar on the second floor for entertaining clients.<\/p>\n

\t\t\t\t\t\t\t\t\tVacheron Constantin<\/p>\n

\n\tAnd the space, in true Miami style, is definitely built for entertaining. A round bar on the second floor sits beneath Art Deco-style lighting framed in a stunning gilded cage structure. In an adjacent room is a lounge space with emerald panels, oak bookshelves and velvet couches. It is one of five private spaces on the second floor.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA VIP lounge on the second floor in green accents that tie into the wall of plants in the atrium.<\/p>\n

\t\t\t\t\t\t\t\t\tVacheron Constantin<\/p>\n

\n\tOne certainly gets the feeling that no detail was spared in the design of the space. Schmiedt says concepting for the look of the space began as early as January of 2024 and was conceived by Vacheron Constantin\u2019s internal design team. But finding the space was no easy feat. Despite the fact that the brand was one of the earliest to open shop in the Design District, planning for a bigger space began four or five years ago, according to Schmiedt. \u201cTo find the right location, the right size and the right spot, takes some time,\u201d he says.<\/p>\n

\t\t\t\t\t\t\"A<\/p>\n

\t\t\t\t\tA watchmaker works in the center of the new Vacheron Constantin Miami boutique.<\/p>\n

\t\t\t\t\t\t\t\t\tVacheron Constantin<\/p>\n

\n\tMore than just a store, the space is meant to be a gathering place. \u201cIt\u2019s really about client care,\u201d Schmiedt emphasizes. \u201cEach boutique should be like an embassy of Vacheron Constantin. We speak a lot about experiences, but why is experience so important? Because it allows you to build a relationship with clients.\u201d Those personal relationships seem to be paying off. The brand has been building momentum in collector circles and the Miami boutique is one of 14 in the U.S. Its size and design are certainly impressive and it speaks volumes about the brand\u2019s current direction.<\/p>\n

\tAuthors<\/p>\n

\t\t\t\"Paige<\/p>\n

\t\tPaige Reddinger<\/p>\n

Deputy Editor, Watch & Jewelry Editor<\/p>\n

As Robb Report’s deputy editor and watch editor, Reddinger is immersed in all things horological. She has visited the top manufacturers in Switzerland and Germany, attended high-profile auctions and\u2026<\/p>\n

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\n\t\t\t\tRead More\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ask anyone at the helm of a watchmaking brand\u2014or even dealers and auction houses\u2014and they will tell you…\n","protected":false},"author":2,"featured_media":217594,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[10001,123,125,124,98058,40729],"class_list":{"0":"post-217593","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-miami","8":"tag-feature","9":"tag-miami","10":"tag-miami-headlines","11":"tag-miami-news","12":"tag-vacheron-constantin","13":"tag-watch-collector"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/217593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=217593"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/217593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/217594"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=217593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=217593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=217593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}