![\"Trasca](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/04\/IMG_1106_t850.JPG\" "\\"Trasca")
<\/p>\nSara Frasca says she\u2019ll have no regrets closing Trasca & Co Eatery, instead viewing it as the end of 11 years of a job well done.<\/p>\n
Feeling a need to reduce her work hours and facing a decision whether to sacrifice the restaurant versus her business consultancy, Point NorthEast, Frasca said she opted to focus on the latter, which is more lucrative.\u00a0<\/p>\n
\u201cThis was truly a passion-filled labor of love,\u201d she said of the restaurant at 155 Tourside Drive in the Sawgrass Village shopping center in Ponte Vedra Beach.\u00a0<\/p>\n
\u201cI think in order to do it the way that I want it done, I had to recognize it was time to let it go.\u201d\u00a0<\/p>\n
Trasca & Co Eatery says on it website it is closing April 13 along with the connected Ponte Vedra Tap Room, which Frasca opened in 2022.\u00a0<\/p>\n
A third-generation restaurateur, Frasca said a desire to spend more time with her family contributed to her decision to close the restaurant. She said she also wanted to devote more attention to Point NorthEast, which works with companies with earnings between $5 million and $50 million to help with employee retention, increasing sales and building a better workplace culture.\u00a0<\/p>\n
<\/p>\n
Trasca & Co Eatery will close after 11 years at the close of business April 13. The restaurant is at 155 Tourside Drive, Suite 1500, in the Sawgrass Village shopping center.<\/p>\n
Photo by Dan Macdonald<\/p>\n
NorthEast\u2019s name is a reference to line charts showing growth trajectories pointing up and to the right, which would be northeast on map.<\/p>\n
\u201cA lot of our law firm owners are running a law firm. They\u2019re not running a business. Our architectural firm owners are amazing architects, but what they\u2019ve never had is anyone help them through how to hire and retain great talent, how to use data to make good decisions for their business, how to build a financial model that allows them to prosper,\u201d said Frasca, who employs a staff of 15 remote workers in the consultancy.<\/p>\n
\u201cIt is incredibly important to me to help business leaders in a way that it is not just reliant on us. It\u2019s a sustainable program that we\u2019re putting in where everything we\u2019re doing helps them and it\u2019s able to be done by their team. They\u2019re not becoming reliant on us. We\u2019re just like training wheels. We come in, we help them, and then we can leave at some point, and their business is better.\u201d<\/p>\n
Frasca said she worked in corporate marketing in her home state of Minnesota before moving to Ponte Vedra Beach with her former husband, who had taken a job with the Ponte Vedra-based PGA Tour. She has remarried and has a blended family of three daughters and two sons, ages 13 to 19.<\/p>\n
She opened the restaurant in 2015, initially wanting to call it Frasca & Co but discovering the name already was trademarked by a restaurant in Boulder, Colorado.\u00a0<\/p>\n
The Trasca & Co menu featured pizza, soup, salads and wraps, including some by Frasca\u2019s grandparents, who opened a restaurant in 1974 in Colorado.\u00a0<\/p>\n
![\"During](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/04\/IMG_1116_t850.JPG\" "\\"During")
<\/p>\n
During the COVID-19 pandemic, Sara Frasca opened the Ponte Vedra Tap Room to offer customers a place to gather when masking was voluntary.<\/p>\n
Photo by Dan Macdonald<\/p>\n
Frasca said that after operating both businesses, she realized she wasn\u2019t giving either her full attention and that it was unsustainable to lead both. She rejected offers to sell the restaurant, saying, \u201cI just couldn\u2019t come to terms with someone else being at the helm.\u201d<\/p>\n
\u201cWhat if they didn\u2019t do things the way that I wanted it done?\u201d she said. \u201cWhat if they didn\u2019t serve people? What if they weren\u2019t nice or got cranky and didn\u2019t love up on the guests the way we did? I wouldn\u2019t feel good about that.\u201d<\/p>\n
Frasca plans to sell the restaurant\u2019s equipment on Facebook Marketplace and has scheduled an in-person sale from 10 a.m. to 6 p.m. daily from April 14 through April 16.<\/p>\n
She and her family also invite the public to a party starting 5 p.m. April 11 to mark the restaurant\u2019s closure.<\/p>\n
\u201cThis was a bucket list item for me,\u201d she said.\u00a0<\/p>\n
\u201cThis was something I needed to do for myself and for my soul. I did it. I feel I did it successfully and to the best of my ability. And now it has run its course for me.\u201d<\/p>\n
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