{"id":221758,"date":"2026-04-07T09:39:10","date_gmt":"2026-04-07T09:39:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/221758\/"},"modified":"2026-04-07T09:39:10","modified_gmt":"2026-04-07T09:39:10","slug":"tequila-town-immersive-experience-opens-in-miami","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/221758\/","title":{"rendered":"Tequila Town immersive experience opens in Miami"},"content":{"rendered":"

Didn\u2019t get away for spring break to Mexico? Next best thing: a buzzy new immersive experience called Tequila Town in Miami, near Hialeah.<\/p>\n

The 25,000-square-foot attraction \u2014 part pop-up, part theme park, with a dash of nightclub \u2014 is now inside Toledo House, next to Factory Town event hall.<\/p>\n

You\u2019ll begin the 45-minute journey with a welcome drink and \u201cpassport,\u201d which will be stamped as you enter a symbolic \u201ctrain.\u201d The converted car, filled with seats and fast-moving images LED screens, doesn\u2019t go anywhere but gives you the illusion of traveling through agave fields.<\/p>\n

The destination? The playful conductor will explain you are headed to La Roje\u00f1a, the oldest distillery in Latin America, in the town of Tequila, in the state of Jalisco, and where Jose Cuervo is still produced.<\/p>\n

Pace yourself. You\u2019ll be served your second drink (of four in total) in an evocative atmosphere filled with colonial-style architecture, actors dressed as 19th-century factory workers, and a mariachi band. Signs educate guests on the process of how the agave is fermented with yeast in large tanks and wooden vats.<\/p>\n

As you continue wending through the sprawling space, more surprises await, including a bustling marketplace, large-scale installations by multimedia artist Dani\u00e9 G\u00f3mez-Ortigoza and a cavernous hall that gives haunted-dungeon meets Bat Cave vibes.<\/p>\n

Take a tour of Tequila TownBuilt for connection<\/p>\n

If you\u2019re tired of the Brickell scene and lines waiting to get into South Beach clubs, this cinematic, trippy happy hour\/night out is different, with Instagrammable spots everywhere you turn.<\/p>\n

Montana Masback, creative director, encourages folks to make the pilgrimage, but to put their phone down at least for a little and enjoy themselves in an old-school way.<\/p>\n

\u201cThis place is built for connection,\u201d he said. \u201cIn this digital stratosphere, we embrace a more analog approach. To being with people and really let their guard down and let this experience wash over you.\u201d<\/p>\n

If you go \"Sandro Sandro Esparza, acting as a jimador (agave harvester), looks on as guests visit Tequila Town on Friday, April 3, 2026, in Miami. Tequila Town is an immersive experience near Factory Town that takes visitors on a cinematic, multisensory journey through the history, craftsmanship, and culture of agave and tequila. Matias J. Ocner mocner@miamiherald.com <\/p>\n

What: Tequila Town<\/p>\n

Where: Toledo House, 4710 NW 37th Ave, Miami.<\/p>\n

Hours: Opens 4 p.m.-midnight, Thursday through Saturday; 4 p.m. to 10 p.m., Sunday. The popup runs through May 3, but there will be a special opening on Cinco de Mayo, 4 p.m. to midnight.<\/p>\n

Contact: 786-797-0200, www.tequilatownmiami.com<\/a><\/p>\n

Transit: Organizers recommend planning on a rideshare or designated driver as parking is limited and drinks are plentiful.<\/p>\n

Cost: Tickets from $79.<\/p>\n

Follow More of Our Reporting on An inside look at Miami<\/p>\n


\n \"Profile
\n <\/a><\/p>\n

Madeleine Marr<\/a><\/p>\n

Miami Herald<\/p>\n

Celebrity\/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper\u2019s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.\n <\/p>\n","protected":false},"excerpt":{"rendered":"Didn\u2019t get away for spring break to Mexico? Next best thing: a buzzy new immersive experience called Tequila…\n","protected":false},"author":2,"featured_media":221759,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[123,125,124],"class_list":["post-221758","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-miami","tag-miami-headlines","tag-miami-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/221758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=221758"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/221758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/221759"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=221758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=221758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=221758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}