The Motor Enclave has signed a naming-rights deal with Seminole Hard Rock Hotel & Casino Tampa, rebranding its 1.72-mile racetrack as Hard Rock Speedway.<\/p>\n
Announced April 4, the agreement makes Hard Rock a premier partner across the 200-acre campus. The Hermann Tilke-designed track will anchor performance driving experiences, member events and corporate activations beginning in the second quarter of 2026.<\/p>\n
The deal connects one of Tampa\u2019s largest hospitality operators to an experiential real estate<\/a> concept built around motorsports, private garages and event programming. <\/p>\n For Hard Rock, it extends reach beyond its Interstate 4 resort into a high-income enthusiast audience and a growing base of corporate users.<\/p>\n READ MORE LOCAL NEWS<\/a><\/p>\n The Motor Enclave\u2019s model centers on recurring use, including member track days, private events and public programming. Its Cars and Coffee events draw more than 6,000 attendees per edition.<\/p>\n Under the agreement, Seminole Hard Rock Tampa becomes the preferred hotel and entertainment partner for visiting guests, linking its resort offerings to the venue\u2019s events and operations.<\/p>\n The naming deal brings a major regional brand into a project that has expanded beyond a niche enthusiast venue into a broader entertainment platform. <\/p>\n As programming grows, the site is expected to host both consumer events and corporate uses, adding to Tampa\u2019s tourism and experiential pipeline.<\/p>\n Stay Informed<\/p>\n \n Stay up to date on Tampa Bay<\/a> business<\/a> news<\/a>, executive profiles and the companies shaping the region.\n <\/p>\n \n\tRelated\n<\/p>\n \t\tPost navigation<\/p>\n","protected":false},"excerpt":{"rendered":"The Motor Enclave has signed a naming-rights deal with Seminole Hard Rock Hotel & Casino Tampa, rebranding its…\n","protected":false},"author":2,"featured_media":222397,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[44453,135,137,136],"class_list":["post-222396","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tampa","tag-right","tag-tampa","tag-tampa-headlines","tag-tampa-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/222396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=222396"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/222396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/222397"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=222396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=222396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=222396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}