Mark Froio has joined TreeServe LLC of Jacksonville as its chief revenue officer.<\/p>\n
In an April 7 news release, the tree care services company said Froio most recently served as president of HomeX Services Group, a Rhode Island-based HVAC, plumbing and electrical company. He previously held leadership roles with pest control companies Terminix International and Anticimex.\u00a0<\/p>\n
\u201cMark brings thoughtful, high\u2011impact leadership and a proven track record of driving meaningful growth across large service organizations,\u201d said Cheri Michaels, CEO of TreeServe, in the release. \u201cHis experience will play a vital role in strengthening TreeServe\u2019s revenue strategy and guiding the Company through its next phase of expansion.\u201d<\/p>\n
Froio said he was eager to \u201ccontribute to scaling the business and delivering meaningful value to our customers.\u201d\u00a0<\/p>\n
TreeServe was created in 2025 with backing from Soundcore Capital Partners, a New York-based equity firm that has completed 113 acquisitions focusing on business and outsourced services, industrial services, specialty manufacturing and value-added distribution sectors, according to the release.<\/p>\n
TreeServe operates four tree care service providers specializing in tree trimming and pruning, tree and stump removal, plant and shrub care, and emergency and storm services. The company\u2019s markets are in the Northeast, Southeast and Midwest, according to the release.<\/p>\n
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