doesn\u2019t kick off<\/a> until June, but at one Miami high-rise, it\u2019s already the hottest sales tool in the building. It also doesn\u2019t hurt that seven World Cup matches are scheduled to be held in Miami, giving these homeowners unprecedented access to the once-in-a-lifetime event.<\/p>\nDomus Brickell Park, a 171-unit condo-hotel that just opened at 1611 SW Second Ave. in the heart of Brickell, is handing World Cup tickets to buyers. Purchase a unit, get two seats to the global tournament. No fine print about price points. No minimum spend beyond the cost of the condo itself.<\/p>\n
The gambit has paid off. Roughly 30 units have sold since the promotion launched last fall, and only a few remain.<\/p>\n
Domus Brickell Park, a 171-unit condo-hotel in Miami\u2019s Brickell neighborhood, is offering FIFA World Cup tickets to buyers as a purchase incentive. North Development<\/p>\n
The promotion, launched last fall by North Development, gives two general admission tickets to any buyer who signs a contract and meets the required deposit threshold, regardless of unit type or price point. North Development<\/p>\n
Lorenzo De Santis, vice president of sales for North Development, said the idea came together last September when his team started doing the math on timing. The World Cup was approaching. Their buyer base was nearly 90% Latin American. The connection was obvious.<\/p>\n
\u201cWe wanted to boost even more sales,\u201d De Santis told The Post. \u201cSo what can we do with FIFA World Cup?\u201d<\/p>\n
The strategy was deliberately designed around the developer\u2019s buyer base, which is nearly 90% Latin American. Getty Images<\/p>\n
The psychology behind the offer was deliberate. De Santis says buyers started reframing the entire purchase through the lens of the tournament.<\/p>\n
\u201cI\u2019m going to go for free to the World Cup because they\u2019re going to give me the tickets. And also I\u2019m not going to spend money on the nights because I\u2019m going to be able to use my apartment. That is not an expense, it\u2019s an investment,\u201d De Santis said, describing how buyers were thinking about the deal.<\/p>\n
The result: roughly 55 to 60 tickets have already been distributed to buyers. The promotion remains live but is burning through inventory fast.<\/p>\n
\u201cWe have given almost 60 tickets to the buyers. And people are still asking for this promotion,\u201d De Santis said.<\/p>\n
Since the campaign launched, roughly 30 units have sold under the promotion, with about 55 to 60 tickets already distributed. North Development<\/p>\n
Ticket values range from $1,500 to $3,000 per seat depending on the match, putting the two-ticket perk at anywhere from $3,000 to $6,000 in value. AP<\/p>\n
Two general admission tickets \u2014 first or second round \u2014 come with each qualifying purchase.\u00a0<\/p>\n
Buyers can request specific matches, and earlier closings improve the odds of landing a preferred game. With Colombia facing Portugal in a second-round Miami match, De Santis says Colombian buyers have been particularly aggressive about securing that specific ticket.<\/p>\n
Ticket values have climbed sharply as the tournament nears. What started at roughly $1,500 per seat is now pushing higher for marquee matchups. Two tickets now run anywhere from $3,000 to upward of $6,000 depending on the game.<\/p>\n
Buyers become eligible once a contract is signed and the required deposit threshold is cleared.<\/p>\n
The 12-story building, which just opened this April, is now nearly sold out with only about 20 of its 171 units remaining. North Development<\/p>\n
A rendering of the building\u2019s pool. North Development<\/p>\n
Domus Brickell Park is the flagship rollout of North Development\u2019s \u201cFLATS\u201d concept \u2014 a hybrid model the company describes as \u201ccondo-hotel 3.0.\u201d Buyers own their units outright but can drop them into a rental management program that lists the property across more than 100 booking platforms including Marriott Bonvoy and Hyatt.<\/p>\n
\u201cWe have the two best things of the two worlds \u2014 you have your own unit, but operate it as a hotel,\u201d De Santis said.<\/p>\n
The 12-story building was designed by Zyscovich with interiors by Urban Robot Associates.\u00a0<\/p>\n
Units run from studios to two-bedrooms, all fully furnished with premium appliances and quartz countertops. A 4,200-square-foot lobby anchors the property alongside a new flagship location for Ludlow Coffee Supply, which transitions from a specialty coffee bar during the day into a full dinner and cocktail concept at night.<\/p>\n
The amenity stack includes a rooftop pool deck with cabanas and a hot tub, a fitness center, a steam room, a gourmet market and a building-wide bike-share program. A proprietary Domus App handles mobile check-ins, digital keys and on-demand services.<\/p>\n
The development has lovely amenity spaces for residents. North Development<\/p>\n
North Management, a subsidiary of North Development, handles property management in-house.<\/p>\n
Studios start at $600,000. One-bedrooms open around $750,000. Two-bedrooms begin near $900,000. The building began closing units in February and is now sitting at roughly 150 sold with closings ongoing.<\/p>\n
\u201cNot only were we able to deliver this project on time and on budget, but we also created an asset that combines luxury and convenience for our buyers, making it incredibly appealing to international investors,\u201d Juan Carlos Tassara, co-founder of North Development, said.\u00a0<\/p>\n
De Santis is frank about the broader upside the World Cup represents beyond the ticket gimmick. The tournament\u2019s arrival in Miami means a flood of international visitors, a surge in short-term rental demand and a months-long spotlight on a city that already commands global attention.<\/p>\n
\u201cThe promotion is still ongoing until the end of the month,\u201d De Santis said. \u201cWe only have 20 units left.\u201d\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"A South Florida developer is dangling soccer\u2019s biggest prize to sell homes. And it\u2019s working. The FIFA World…\n","protected":false},"author":2,"featured_media":230383,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[30441,20221,11504,12812,15243,28,803,123,125,124,103283,480,804,3019,84349,9611,24215],"class_list":{"0":"post-230382","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-miami","8":"tag-apartments","9":"tag-condos","10":"tag-exclusive","11":"tag-fifa","12":"tag-fifa-club-world-cup","13":"tag-florida","14":"tag-luxury-real-estate","15":"tag-miami","16":"tag-miami-headlines","17":"tag-miami-news","18":"tag-perks","19":"tag-real-estate","20":"tag-residential-real-estate","21":"tag-tickets","22":"tag-us-soccer","23":"tag-world-cup","24":"tag-world-cup-2026"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/230382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=230382"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/230382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/230383"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=230382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=230382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=230382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}