Dynasty leaders decided to relocate the company <\/a>to St. Petersburg from New York City in 2019. While \u201cdisruptive,\u201d Penney said, the decision was made to \u201cget out of a high cost environment that wouldn\u2019t necessarily be the right long term fit.\u201d\u00a0<\/p>\nHe added that long employee commutes played a role in the decision. The move could provide a better \u201cquality of life for the team.\u201d Penney and his wife made over 40 trips to explore markets. These included Miami, Nashville, Atlanta, Austin, Texas and Charlotte, North Carolina.\u00a0<\/p>\n
\u201cWe did a deep analysis looking at everything from infrastructure, cost of living, quality of living, availability of talent, ease of commute, economic environment and tax environment,\u201d he explained. \u201cCandidly, at the end of the day, St. Pete didn\u2019t win by a little. It won by a lot.\u201d\u00a0<\/p>\n
Currently, Dynasty is based at the 200 Central office building.\u00a0<\/p>\n
Initially, the organization planned to build a mixed-use tower close to the Tropicana Field site in partnership with ARK Invest CEO and founder Cathie Wood, AOL co-founder Steve Case and other investors. This project was supported by former St. Petersburg mayor Rick Kriseman. However, plans change.\u00a0<\/p>\n
Kriseman would eventually introduce Penney to Red Apple Group founder John Catsimatidis Sr. This ultimately led to a 400 Central partnership. A 15-year lease was signed in June 2025.\u00a0<\/p>\n
The goal was to create an \u201cexciting\u201d space for Dynasty employees and clients, Penney said. More so, to develop a thoughtful environment where clients can \u201creview all of the finances in a private setting.\u201d\u00a0The new office will even have its own dining room.\u00a0<\/p>\n
Amenities will include a rooftop deck, bar and outdoor entertaining space, Penney said.\u00a0\u00a0<\/p>\n
Gilbert added that Dynasty is interested in commissioning local artists to create pieces for the new office. The team is planning on installing a \u201csignature\u201d work outside of the building, akin to the Charging Bull in Manhattan\u2019s Financial District (New York City).<\/p>\n
The team has been collaborating with the Red Apple Group to find restaurant tenants for 400 Central as well. \u201cWe plan to have a couple,\u201d Penney explained. \u201cWe have had some conversations ourselves with some very high-profile celebrity chefs to convince them to come to St. Petersburg.\u201d\u00a0<\/p>\n
Penney hopes the office becomes a \u201ccommunity\u201d space. Dynasty plans to \u201cmake it available to various charities and local schools\u201d for training and mentoring opportunities.\u00a0<\/p>\n
Dynasty Financial Partners website\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Leaders of Dynasty Financial Partners are getting ready to move into a new headquarters at the Red Apple…\n","protected":false},"author":2,"featured_media":234429,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":["post-234428","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/234428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=234428"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/234428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/234429"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=234428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=234428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=234428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}