{"id":235125,"date":"2026-04-17T02:57:08","date_gmt":"2026-04-17T02:57:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/235125\/"},"modified":"2026-04-17T02:57:08","modified_gmt":"2026-04-17T02:57:08","slug":"ulta-beauty-world-orlando-behind-the-scenes-of-the-sold-out-event","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/235125\/","title":{"rendered":"Ulta Beauty World Orlando: Behind the Scenes of the Sold-Out Event"},"content":{"rendered":"

ORLANDO, Fla. \u2014 Channel 9 is taking you behind the scenes of Ulta Beauty World<\/a>, one of the most in-demand beauty events of the year.<\/p>\n

The sold-out event transformed the Orange County Convention Center, drawing thousands of attendees to what many refer to as the \u201cSuper Bowl of beauty.\u201d<\/p>\n

Channel 9 got an early look inside the immersive convention on Thursday morning, with over 200 brands occupying the expo floor.<\/p>\n

Getting a ticket proved challenging. In January, more than 3 million people joined an online queue for just 3,000 tickets, each costing about $165, and they sold out in only 71 minutes.<\/p>\n

The second annual Ulta Beauty World kicked off with a masterclass on April 15, followed by the main expo on April 16, offering attendees opportunities to explore and engage with a diverse array of beauty products and brands.<\/p>\n

Upon entering the convention center, attendees were greeted by massive, immersive booths and music blasting from every corner. It felt like stepping into a giant Ulta store.<\/p>\n

When the doors opened at 9 a.m., guests rushed in, eager to get their hands on the latest makeup, skincare, and all things beauty.<\/p>\n

As attendees made their way through the event corridors, booths handed out bags and products to everyone. Each guest received a \u201cpassport\u201d listing all the participating brands and visited the booths to collect items and have their \u201cpassport\u201d stamped.<\/p>\n

Brands featured at the event included Rare Beauty, Kylie Cosmetics, Charlotte Tilbury, Tarte, and Benefit Cosmetics.<\/p>\n

Danielle Brando, a Central Florida resident, shared that the booths were highly engaging and the event was much larger than she anticipated. \u201cThere\u2019s way more than I expected. I\u2019m a little overwhelmed,\u201d she said.<\/p>\n

India Francis, who traveled from Chicago on her own, shared that her friends helped her create a strategy for Ulta Beauty World. \u201cI\u2019m a little overwhelmed. It\u2019s a lot, but I\u2019m really excited. My friends mapped out my plans,\u201d she said.<\/p>\n

Last year\u2019s inaugural Ulta Beauty World took place in San Antonio, Texas, and this year\u2019s event builds on that excitement, uniting beauty enthusiasts for an exclusive, in-demand experience.<\/p>\n

Click here<\/a> to download our free news, weather and smart TV apps. And click here<\/a> to stream Channel 9 Eyewitness News live.<\/p>\n

<\/a><\/p>\n

TOP STORIES FROM WFTV CHANNEL 9<\/p>\n

\u00a92026 Cox Media Group<\/p>\n","protected":false},"excerpt":{"rendered":"ORLANDO, Fla. \u2014 Channel 9 is taking you behind the scenes of Ulta Beauty World, one of the…\n","protected":false},"author":2,"featured_media":235126,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[104864,147,145,28,139,141,140,104865,106,2129,104863,144,146],"class_list":{"0":"post-235125","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-orlando","8":"tag-beauty-event","9":"tag-central-florida","10":"tag-channel-9","11":"tag-florida","12":"tag-orlando","13":"tag-orlando-headlines","14":"tag-orlando-news","15":"tag-ornage-county-convention-center","16":"tag-things-to-do","17":"tag-ulta-beauty","18":"tag-ulya-beauty-world","19":"tag-wftv","20":"tag-wftv-channel-9"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/235125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=235125"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/235125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/235126"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=235125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=235125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=235125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}