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Attendees of the Kate Spade New York x Tri Delta UCF Spring Fling event sit outside the Tri Delta house to talk, take pictures and drink spring-themed mocktails on Saturday. The brand brought interactive amenities and activities to the Tri Delta house to promote its new Duo bag collection.<\/p>\n
Emiliana Chavez<\/p>\n
Kate Spade New York<\/a> took over the Tri Delta UCF<\/a>\u00a0sorority house on Saturday, bringing the UCF Panhellenic together for a spring fling event.<\/p>\n During the event,\u00a0the company promoted its\u00a0Duo bag<\/a>, giving attendees tickets to redeem a free Duo Mini Shoulder Bag and providing a bingo card,\u00a0which gave people who got bingo a chance to win a full-size Duo Crossbody Bag and other accessories.\u00a0<\/p>\n The event followed a fresh, spring aesthetic, with spring-themed mocktails, a Posies flower truck<\/a> for attendees to make DIY flower bouquets and flower decorations throughout the Tri Delta house.<\/p>\n Danielle Macaluso, lead of communications, social media and influencer marketing for Kate Spade, said the brand was inspired by UCF’s strong community, especially among Greek life. She said that Tri Delta was the perfect reflection of their consumers and brand and that they really know how to bring the sororities together.<\/p>\n \u201cWe were really excited to come here today and really build relationships, get to know these Gen Z college girls and also get their feedback on the brand and what they want, what really motivates them to shop for handbags and fashion in general,\u201d Macaluso said. \u201cAnd we hope to be able to build on this experience and partner with other sororities at other\u00a0schools in the future.\u201d<\/p>\n Attendees of the Kate Spade New York x Tri Delta UCF Spring Fling event pick out flowers from a Posies flower truck to build their own DIY bouquet on Saturday. The event brought the Panhellenic community together to promote the new Kate Spade New York Duo collection.\u00a0<\/p>\n Emiliana Chavez<\/p>\n Kate Spade was established in 1993<\/a> because founder Kate Brosnahan\u00a0Spade was frustrated that she couldn\u2019t find a fashionable utilitarian handbag. Today, the fashion company promotes the Duo collection<\/a> as redefining versatility.<\/p>\n The brand has done a great job of staying true to who they are while also continuing to modernize, Macaluso said. Macaluso also mentioned model and reality TV star Kendall Jenner is showing off the Duo bag this weekend at Coachella.<\/p>\n Peyton Sanchez, junior communications major, put the event together with the help of her mother. She said she loved getting a peek into her mom\u2019s work and that it\u2019s been a great experience for her since this is what she wants to do after college.<\/p>\n Sanchez shared her thoughts on the Duo mini, calling it \u201cevery girl’s dream bag.\u201d<\/p>\n \u201cWhether you\u2019re going out\u00a0or you\u2019re wearing it day to day, shopping, or going to class, it\u2019s perfect,\u201d Sanchez said.<\/p>\n Member of Kappa Kappa Gamma Arianna Peters, junior biomedical sciences major, said this event was especially exciting because the company’s founder, Spade, was a member of Kappa Kappa Gamma.<\/p>\n \u201cIt\u2019s a really cute event, it brings the whole Panhellenic community together and it just shows the sisterhood within our chapters and with each other,\u201d Peters said.<\/p>\n <\/p>\n