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If you\u2019re a Formula 1<\/a> or just racing fan in general, you probably can\u2019t avoid the deluge of social media marketing happening right now around the Miami Grand Prix<\/a>. Luckily, not everything is silly collabs with coffee shops, branded sneakers, or Teletubby-like racing suits<\/a> (looking at you, Mercedes). No, some Miami-exclusive content is actually sick, such as Cadillac\u2019s new livery<\/a>.<\/p>\n The sweet-looking design commemorates the team\u2019s first race on American soil, which, frankly, is a big deal. With F1 being a global sport\u2014and the other \u201cAmerican\u201d team<\/a> never really playing that card\u2014it\u2019s easy to forget just how monumental it is for an F1 team to race at home, especially for the thousands of extended team members involved with the project and General Motors. <\/p>\n My favorite aspect of the Stars and Stripes motif is its simplicity. It\u2019s not shouty or needlessly complicated, highlighting that less sometimes truly is more. And really, Cassidy Towriss, the team\u2019s Chief Brand Advisor, said it best: \u201cThe Cadillac Formula 1 Team\u2019s special Miami Grand Prix livery is a natural extension and speaks without excess.\u00a0It\u2019s deliberate and confident.<\/p>\n \u201cThis is our first home race, and it mattered to us that fans still recognize what they\u2019ve come to know. I can\u2019t wait for the crowd to see it on track for the first time. There\u2019s no place like home,\u201d she added.<\/p>\n Knowing Cassidy\u2019s impeccable style and eye for design, it wouldn\u2019t surprise me if she had a heavy influence on the livery itself.<\/p>\n Cadillac F1 drivers Checo Perez and Valtteri Bottas will also wear Miami-specific suits this weekend, though the team is playing those designs close to its chest, as I haven\u2019t seen anything on social media just yet. Follow me on Instagram<\/a>, where I\u2019ll be uploading Miami F1 content all weekend directly from the track.<\/p>\n Got a tip? Email us at tips@thedrive.com<\/p>\n As deputy editor, Jerry draws on a decade of industry experience and a lifelong passion for motorsports to guide The Drive\u2019s short- and long-term coverage.<\/p>\n \t\t\t\t\t