{"id":251647,"date":"2026-04-29T22:09:07","date_gmt":"2026-04-29T22:09:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/251647\/"},"modified":"2026-04-29T22:09:07","modified_gmt":"2026-04-29T22:09:07","slug":"jacksonville-keeps-moving-on-incentives-but-will-that-change","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/251647\/","title":{"rendered":"Jacksonville keeps moving on incentives \u2014 but will that change?"},"content":{"rendered":"<p data-beyondwords-marker=\"2dafb300-6140-4530-9c9c-9c17100799ee\">The Jacksonville City Council approved taxpayer-backed incentive packages for three real estate development projects Tuesday night totaling $3.53 million in cash and $12 million in tax breaks.<\/p>\n<p data-beyondwords-marker=\"5fb3de1c-02a7-4edf-b121-a30aacffd50c\">In a 16-0 vote, city lawmakers approved <a href=\"https:\/\/www.jaxdailyrecord.com\/news\/2026\/jan\/23\/city-seeks-12-million-in-incentives-for-550-million-johnson-johnson-vision-care-expansion\/\" rel=\"nofollow noopener\" target=\"_blank\">$12 million in city property tax rebates<\/a> to Johnson &amp; Johnson Vision Care Inc. for a proposed $550 million investment and expansion of its manufacturing facility at 7500 Centurion Parkway.\u00a0<\/p>\n<p data-beyondwords-marker=\"889a3506-9ab7-4691-8dc1-ba58a76419e5\">Council members also signed off on nearly $3.53 million in forgivable and deferred interest loans for a pair of historic restoration projects in the Downtown core \u2014 but with more dissent.<\/p>\n<p data-beyondwords-marker=\"3680c83f-15d7-497d-be4f-5c7a52751e67\">The votes awarding city financing for the renovation of the former Mag\u2019s Cafe building at 231 N. Laura St. and for plans to restore and build out restaurants and retail space at 38 Monroe St. \u2014 both historic properties \u2014 were 14-4 <a href=\"https:\/\/www.jaxdailyrecord.com\/news\/2026\/apr\/21\/council-committees-split-over-loans-for-two-downtown-projects\/\" rel=\"nofollow noopener\" target=\"_blank\">for each deal<\/a>.\u00a0<\/p>\n<p data-beyondwords-marker=\"bf1499c8-587d-4ffb-beec-11a770737a17\">The string of incentives packages Tuesday came as the council has been working to fund unbudgeted cash completion grant commitments that had built up to $74 million in 2023. That\u2019s down to about $50 million today, according to council member Will Lahanan.<\/p>\n<p data-beyondwords-marker=\"41ec7a13-367f-44c9-8c7d-284055217535\">And as council will face another vote in a few weeks on a <a href=\"https:\/\/jaxtoday.org\/2026\/04\/13\/city-considering-12-million-incentives-for-winn-dixie\/\" rel=\"nofollow noopener\" target=\"_blank\">$12 million incentives package<\/a> for The Winn-Dixie Co. LLC\u2019s proposed expansion in Jacksonville, which includes a $6.5 million retention grant.<\/p>\n<p data-beyondwords-marker=\"6836b6f5-5825-4d14-8a3a-2268a7d594d4\">The number has brought some City Council members cash incentives fatigue and started to favor targeted property tax incentives to keep Jacksonville\u2019s market in and outside of Downtown attractive to investment.\u00a0<\/p>\n<p data-beyondwords-marker=\"5822b815-68ac-4e00-a200-286dd4f76f6b\">Lahnan has been working, along with others on the council and Mayor Donna Deegan\u2019s administration, to find ways to pay for the unfunded completion grants.\u00a0<\/p>\n<p data-beyondwords-marker=\"2c7abea7-1816-4106-a58d-3bbd4597995b\">Lahnan introduced Ordinance 2026-213, a bill that would direct more money to the outstanding completion grants. It would commit any extra general fund balances above the levels of Sept. 30, 2024, after the city\u2019s operating, emergency and replacement reserves are stable. The bill passed 18-0 on Tuesday.\u00a0<\/p>\n<p data-beyondwords-marker=\"970af52a-05b1-4b6b-b745-c3337c9227ce\">The first-term council member says he had no problem with the financing for the two historic projects. Council previously used those dollars as part of the Downtown Investment Authority\u2019s 205-26 budget. He said the money also came from tax increment financing dollars generated by Downtown property owners, not from the city\u2019s general fund.<\/p>\n<p data-beyondwords-marker=\"a23e6dd5-032b-4520-8627-104a4847f684\">\u201cThese two loans are something we previously approved, so we can\u2019t just say no on the other end when the appropriation in the contract comes up for these projects,\u201d Lahnan told Jacksonville Today. \u201cThe projects I have the most concern on is when we look at these grants that are simply cash from taxpayers to a developer to make their capital project work on their end.\u201d\u00a0<\/p>\n<p>Downtown historic incentives<\/p>\n<p data-beyondwords-marker=\"fc5d9114-2bed-4236-88b3-f96b3bc3bd7b\">Council\u2019s move to advance development agreements for two Downtown historic renovations projects will provide $1.907 million in forgivable and deferred interest loans to the former Mags Cafe site at 321 N. Laura St. and $1.62 million for the project at 38-44 W. Monroe St.<\/p>\n<p data-beyondwords-marker=\"187e49b8-0477-4926-8b5c-812eb9178fa2\">According to documents filed with Ordinance 2026-0218, building owner Historic Urban Core LLC plans 2,700 square feet of leasable commercial retail and restaurant space and four one-bedroom apartments on the second floor.<\/p>\n<p data-beyondwords-marker=\"5253d189-9caf-4201-b229-1f4d257b4ebc\">Ordinance 2026-2019 will provide city incentives to Global Solution Partners Inc. to restore the Laura Street property to its historic standards and retrofit it with 2,800 square feet of leasable retail and restaurant space, as well as two one-bedroom apartments.\u00a0\u00a0<\/p>\n<p data-beyondwords-marker=\"28ddaf14-0c61-4656-b167-0b193dcfdb2c\">The two projects are the latest round of cash awarded from the DIA\u2019s Downtown Preservation and Revitalization Program, <a href=\"https:\/\/www.jaxdailyrecord.com\/news\/2020\/oct\/06\/dias-rewrite-of-historic-redevelopment-incentives-moving-to-city-council\/\" rel=\"nofollow noopener\" target=\"_blank\">created in 2020<\/a> to encourage more developers to renovate dilapidated or vacant historic structures to modern code compliance and put them back into use.<\/p>\n<p data-beyondwords-marker=\"fb4f25f7-35e1-4dc4-b108-26fb72e5074c\">Council members Michael Boylan, Rory Diamond, Terrance Freeman and Mike Gay voted against both bills.\u00a0<\/p>\n<p data-beyondwords-marker=\"dda07072-a01f-4f9a-87ea-2a3ad89cf924\">Boylan, who has historically voted in favor of such project incentives, said at a council committee meeting April 20 that he didn\u2019t like that the city was absorbing 64% of the projects\u2019 cost.\u00a0<\/p>\n<p data-beyondwords-marker=\"129bcf4c-d167-4ab5-9aea-7356241b12ba\">Philip Peterson, deputy City Council auditor, told the committee in April that the incentive was designed for the city to take on a larger financing role so the developer can make restoring historic properties more financially viable.<\/p>\n<p data-beyondwords-marker=\"fd93890b-00aa-4897-83b4-a149a96542a8\">\u201cAlmost never will you be able to bring a historic property into compliance under historic preservation guidelines (at a low cost) due to the amount of money that is required to be invested into a property like that,\u201d he said.<\/p>\n<p>Downtown momentum without incentives?\u00a0<\/p>\n<p data-beyondwords-marker=\"2710f583-49ca-4bbd-8da6-0a7b8b58d1dc\">DIA CEO Colin Tarbert told Jacksonville Today in January that the litmus test for weaning or changing how the city incentivizes Downtown development is \u201ccoming sooner than later.\u201d<\/p>\n<p data-beyondwords-marker=\"7cb95b01-fceb-4b5b-a184-b2c87849d92a\">Council members and the mayor\u2019s office are working to find cash in the city to pay for $44.61 million in completion grants due in the next fiscal year, according to the <a href=\"https:\/\/www.jaxdailyrecord.com\/news\/2026\/mar\/05\/city-working-to-pay-off-completion-grants-before-next-budget-cycle\/\" rel=\"nofollow noopener\" target=\"_blank\">Jacksonville Daily Record<\/a>, a Jacksonville Today news partner.\u00a0<\/p>\n<p data-beyondwords-marker=\"8fc8eba8-b3ee-4494-8c7f-d849c76297fd\">That includes grants for Jacksonville Jaguars owner Shad Khan\u2019s Four Seasons Hotel and Residents project on the <a href=\"https:\/\/jaxtoday.org\/2025\/08\/21\/incentives-could-grow-for-four-seasons-traffic-work\/\" rel=\"nofollow noopener\" target=\"_blank\">Shipyards<\/a>.<\/p>\n<p data-beyondwords-marker=\"ab892556-8290-4a2c-8d37-5ccaf8f404c4\">Is the recent development momentum in Downtown Jacksonville sustainable without the city\u2019s financial backing? According to Tarbert, \u201cnot yet.\u201d<\/p>\n<p data-beyondwords-marker=\"fe31f77b-7d74-46b7-8d33-bf02080650ab\">\u201cThe short answer on incentives is you need rent to cover the cost of construction plus a reasonable rate of return. In markets that are unproven like here \u2014 this is a new thing for Downtown Jacksonville \u2014 they\u2019re looking at lenders, they\u2019re looking at investors, they\u2019re going to want a higher return or your cost of capital is going to be higher because the perceived risk is higher,\u201d Tarbert said. \u201cOnce that gets dispelled, then it will be less risky and the projects will become less expensive\u201d<\/p>\n<p>Council leans on tax breaks<\/p>\n<p data-beyondwords-marker=\"3baf5ba9-c3d5-4197-92aa-61a142bd47b5\">City lawmakers have been urging the city\u2019s economic development officials to use targeted property tax incentives as the go-to tool to incentivize businesses to expand or relocate to Jacksonville.<\/p>\n<p data-beyondwords-marker=\"0e662627-191c-4387-812b-26b73ce5b060\">On Tuesday, council members voted 16-0 on Resolution 2026-285 to award Johnson and Johnson a $10.5 million city property tax refund over six years and a $1.5 million, five-year property tax refund for its expansion.\u00a0<\/p>\n<p data-beyondwords-marker=\"32771a01-90e1-4544-bf58-15b217e09572\">According to the legislation, the vision care manufacturer will build new packaging and logistics facilities in Jacksonville. The expansion will produce 10 permanent full-time jobs at an annual salary of at least $65,000 by December 2028, according to the city.<\/p>\n<p data-beyondwords-marker=\"f8bc7401-b3a8-4475-833f-14ca77d74f0e\">The deal negotiated by the city\u2019s Office of Economic Development uses two Recaptured Enhanced Value Grants \u2014 a refund on a portion of the new city property tax revenue generated from the expansion.\u00a0<\/p>\n<p data-beyondwords-marker=\"46e6aad4-a52b-49e6-b970-6099cae4d75e\">According to the bill\u2019s summary and economic development agreement filed with the legislation, Johnson &amp; Johnson will receive a $10.5 million REV grant over six years for expansion of the Centurion facility and a $1.5 million REV grant over five years for additions to its space on Pecan Park Road.<\/p>\n<p data-beyondwords-marker=\"25e1c146-c209-45cf-9de8-129c50df35dc\">Many council members prefer REV grants because they don\u2019t take money out of city coffers \u2014 although the city doesn\u2019t see the full amount of property tax revenue on the development until the REV grant expires.<\/p>\n<p data-beyondwords-marker=\"9a901cd7-0a1d-4ffe-a2a1-9e3b55dd26c1\">\u201cThis is a targeted tax cut. No taxpayer dollars are going out of your pocket into some company,\u201d Diamond said Tuesday. \u201cLiterally, it\u2019s just saying you guys are investing a bunch of money and you get to keep some of the tax dollars that you are generating with your investment.\u201d<\/p>\n<p data-beyondwords-marker=\"285a6b6e-71b7-47c9-8dd4-859a68683e7d\">That philosophy could soon see a test. In a couple weeks, council members will hold hearings on another incentives proposals meant to retain Winn-Dixie\u2019s headquarters in Jacksonville and promote its expansion.<\/p>\n<p data-beyondwords-marker=\"803476a5-c038-40ce-bc31-3df94dd1ead9\">Resolution 2026-326 \u2014 which would approve the development agreement with the grocery store chain \u2014 was introduced Tuesday night.<\/p>\n<p data-beyondwords-marker=\"2956f583-fcf8-4d70-b911-34360be02920\">The company tells the city the headquarters investment would also add 200 full-time jobs. The deal includes a 20-year, 50% REV grant with a maximum property tax refund of $5.5 million. If approved, the $6.5 million retention grant would be paid in $1.3 million installments over five years.<\/p>\n<p data-beyondwords-marker=\"b5f1d5b2-0d46-4fb5-be18-ffa8c0ad796d\">The bill says the total capital investment in that deal would be $65 million, and the 200 jobs would be in place by December 2031 with an average salary or $100,000 per year.<\/p>\n","protected":false},"excerpt":{"rendered":"The Jacksonville City Council approved taxpayer-backed incentive packages for three real estate development projects Tuesday night totaling $3.53&hellip;\n","protected":false},"author":2,"featured_media":251648,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-251647","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/251647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=251647"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/251647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/251648"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=251647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=251647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=251647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}