{"id":253664,"date":"2026-05-01T09:17:29","date_gmt":"2026-05-01T09:17:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/253664\/"},"modified":"2026-05-01T09:17:29","modified_gmt":"2026-05-01T09:17:29","slug":"formula-1s-fashion-takeover-at-the-2026-miami-grand-prix-weekend","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/253664\/","title":{"rendered":"Formula 1\u2019s Fashion Takeover at the 2026 Miami Grand Prix Weekend"},"content":{"rendered":"

\n\tOver the past years, the Miami<\/a> Grand Prix has become one of the biggest races on the Formula 1<\/a> calendar. With action-packed racing, arts, culture, dining and celebrities galore<\/a>, major brands have continued to make their presence felt with a series of activations in and around the track, in the paddock, the Miami<\/a> Design District and across the city itself.<\/p>\n

\n\tHere, a look at what major fashion<\/a>, beauty<\/a>, lifestyle<\/a> and more brands are doing in the race to the finish line.<\/p>\n

\t\tAdidas\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tNico Hulkenberg and Gabriel Bortoleto front the campaign for the new Adidas<\/a> x Audi Formula 1<\/a> Miami Grand Prix collection.<\/p>\n

\t\t\t\t\t\t\t\t\tAudi Formula 1 team\/Adidas<\/a><\/p>\n

\n\tIn April Adidas unveiled its first race-specific collection<\/a> with the Audi Revolut Formula 1 team. The brand became the apparel partners of the fellow German company from 2026 onward<\/a>, coinciding with the team\u2019s official entry into the sport.<\/p>\n

\n\tThe collection focuses on lifestyle<\/a> and performance and brings together the worlds of\u00a0soccer\u00a0and\u00a0Formula 1\u00a0as motorsports continue to intersect with style. The collaboration launches ahead of the\u00a02026 World Cup <\/a>in the U.S., Canada and Mexico and draws from the 2006 FIFA\u00a0World Cup<\/a> Teamgeist design.\u00a0<\/p>\n

\n\tComprising a driver\u2019s jersey with pink and blue colors on a black background, the design is carried throughout its jackets, shorts, T-shirts and accessories. Bespoke footwear rounds out the collection, with the Megaride F50 shoe featuring spiderweb panels over a black mesh base. Nico Hulkenberg and Gabriel Bortoleto, Audi\u2019s Formula 1 drivers, front the new collection\u2019s campaign.<\/p>\n

\n\tThe Audi Revolut Formula 1 team x Adidas Miami collection is available online at Audi\u2019s Formula 1 store,\u00a0Adidas\u2019 website\u00a0and select global Adidas retailers.<\/p>\n

\t\tA\u00e9ropostale\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tA\u00e9ropostale\u2019s new Formula 1 collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of A\u00e9ropostale<\/p>\n

\n\tTeenage speciality retailer A\u00e9ropostale<\/a> is getting in on the motorsport action with a new Formula 1 capsule collection.<\/p>\n

\n\tWith racing-inspired prints, everyday silhouettes and bold colorways, the capsule looks to encapsulate the energy and precision of Formula 1. Moreover, the collection was created to be an accessible entry point for the sport\u2019s growing Gen Z fan base.<\/p>\n

\n\tGirls\u2019 styles include shorts, relaxed graphic tops and crop tops while boys\u2019 styles include short-sleeve Ts, short-sleeve button-ups and pants. Rounding off the collection are crewnecks, quarter-zips and sweatshirts \u2014 all with motorsport artwork.<\/p>\n

\n\tThe A\u00e9ropostale x Formula 1 capsule collection is available now online at the retailer\u2019s website and in-app and in-store at all Miami retail locations. <\/p>\n

\t\tBylt\t<\/p>\n

\t\t\t\t\t\t\"F1<\/p>\n

\t\t\t\t\tBylt\u2019s new Miami Grand Prix collection.<\/p>\n

\t\t\t\t\t\t\t\t\tTomas Diniz Santos\/F1 Miami GP<\/p>\n

\n\tBuilding on its second-year partnership as the official apparel fan gear partner of the Miami Grand Prix 2026, Bylt has curated a 16-piece collection of official event merchandise.<\/p>\n

\n\tUsing the brand\u2019s high-quality fabrics and silhouettes, the collection embodies the spirit of Miami with its blue and pink hues, motorsport artwork and neutrals to create a classic look. Graphics blend Formula 1 and the backdrop of the race itself in Miami.<\/p>\n

\n\tThe Bylt collection is available at the Miami Grand Prix race and the Miami Grand Prix Fan Fest at 1130 Ocean Drive, Miami Beach and at Bylt\u2019s retail location at 6000 Glades Road, Suite 1210, Boca Raton.<\/p>\n

\t\tDermalogica\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tDermalogica\u2019s beauty<\/a> space at the Miami Grand Prix fanfest.<\/p>\n

\n\tFollowing its presence at the 2024 Las Vegas Grand Prix<\/a>, Dermalogica<\/a> has returned as an official partner of the Miami Grand Prix fanfest.<\/p>\n

\n\tGuests can experience the brand\u2019s face mapping, skin scans, explore a demo bar with new and fan-favorite products, shop directly via Ulta Beauty<\/a> and more. Dermalogica will also be gifting SPF sampling in the Paddock Club and Cabana Suites\u2019 welcome baskets and more.<\/p>\n

\n\tThe Miami Grand Prix Fan Fest is located at 1130 Ocean Drive, Miami Beach, until Sunday. The Paddock Club and Cabana Suites are located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.<\/p>\n

\t\tLiquid I.V.\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tMcLaren driver Oscar Piastri with the Liquid I.V. Hydratruck at the McLaren Racing Live: Miami event.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Liquid I.V.<\/p>\n

\n\tTo celebrate McLaren\u2019s countdown to its 1,000th Grand Prix, the team is hosting its fan event: McLaren Racing Live: Miami. And to kick off the newly unveiled multiyear partners of the British<\/a> Formula 1 race team, Liquid I.V.<\/a> will be hosting a Hydratruck at the fan activation space.<\/p>\n

\n\tThe Hydratruck will be giving out samples of the latest and fan favorites including the Ring Pop, Hydration Multiplier Sugar-Free flavors. Throughout the season, the Liquid I.V. products will be available at the McLaren Mastercard Formula 1 Team Hub and Priceless Lounge.<\/p>\n

\n\tThe McLaren Racing Live: Miami will be held through Sunday at Regatta Grove, 3415 Pan American Drive, Miami.<\/p>\n

\t\tNew Era\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tNew Era<\/a>\u2018s Oracle Red Bull Racing hats.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of New Era<\/a><\/p>\n

\n\tAt the Wynnwood Racing Fan fest, New Era will be hosting a dedicated space featuring headwear and apparel across its official headwear providers for five Formula 1 teams: Atlassian Williams,<\/a> TGR Haas<\/a>, BWT Alpine<\/a>, Oracle Red Bull Racing<\/a> and Visa Cash App Racing Bulls<\/a>. Customers who purchase a hat can personalize it on-site with Miami-themed heat-seal patches.<\/p>\n

\n\tAt the race itself, New Era has partnered with Red Bull Energy Station, Atlassian Williams Paddock and the W Edition Williams Racing hospitality spaces. Guests will receive a New Era hat for the corresponding team and can customize their caps on-site.<\/p>\n

\n\tThe Racing Fan Fest is located at Wynwood Marketplace, 2250 NW 2nd Avenue, Miami until Sunday. The Red Bull Energy Station\u00a0is located at turn 11, across from Hard Rock Beach Club. The Williams Paddock Club and the W Edition Williams Racing hospitality suites are located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.<\/p>\n

\t\tNahmias\t<\/p>\n

\t\t\t\t\t\t\"Sir<\/p>\n

\t\t\t\t\tNahimas\u2019 Formula 1 new partnership collection.<\/p>\n

\t\t\t\t\t\t\t\t\tOliver Matich<\/p>\n

\n\tNahmias<\/a> and Formula 1 have created a new partnership collection.<\/p>\n

\n\tThe Los Angeles-based menswear lifestyle brand merges contemporary and high-performance design with the fashion<\/a>-focused culture that\u00a0Formula 1<\/a>\u00a0has evolved into. Motor-core jackets with bold dual emblems, track sets that look like a Formula 1 driver\u2019s suit, hoodies and Ts are created for the collection. Moreover, cobranded Formula 1 and Nahmias graphics and Nahmias\u2019 Miracle Academy collection are referenced.<\/p>\n

\n\tFor the new collection, Nahmias tapped former British<\/a> Formula 1 driver and three-time World Drivers Champion Sir Jackie Stewart to be the face of the campaign.<\/p>\n

\n\tThe new Nahmias x Formula 1 collection is now available to purchase on the Formula 1 store website, on Nahmias\u2019 website and at the\u00a0Miami Design District<\/a>\u00a0Nahmias x Formula 1\u00a0Miami<\/a>\u00a0pop-up at 151 NE 41st Street through Monday.\u00a0<\/p>\n

\t\tPsycho Bunny\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRendering of the Psycho Bunny pop-up at the Miami Grand Prix.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Psycho Bunny<\/p>\n

\n\tFor the second year in a row, Psycho Bunny<\/a> returns as an event supporter of the Miami Grand Prix.<\/p>\n

\n\tThe menswear lifestyle brand is holding an on-site activation complete with outfitting the Hard Rock Beach Club staff and hosting exclusive getaways as well as showcasing a curated selection of its collections. <\/p>\n

\n\tThe Psycho Bunny pop-up is located at the Miami Grand Prix around the Hard Rock Stadium at the Miami Autodrome.<\/p>\n

\t\tRay-Ban\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Ray Ban<\/p>\n

\n\tRay-Ban<\/a> has released a new sunglass model, inspired by Miami\u2019s sun-soaked city.<\/p>\n

\n\tWith transparent blue acetate frames and accented Scuderia Ferrari<\/a> detailing, the new model boasts two-tone gradient lens that transition from deep blue to bright yellow \u2014 harkening to the sunsets and neon-lit skyline of the city. The Miami special edition of the Ray-Ban for Scuderia Ferrari<\/a> collection is both performance-driven and stylish.<\/p>\n

\n\tThe Ray-Ban for Scuderia Ferrari Miami special edition sunglasses are available to purchase online and in-store at 652 NE 2nd Ave, Suite 158 and select Sunglass Hut locations.<\/p>\n

\t\tRefy Beauty\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRefy Beauty at the Nobu Hotel, Miami Beach.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Refy Beauty<\/p>\n

\n\tRefy Beauty<\/a> is taking its wellness rejuvenation to the Nobu Hotel<\/a> in Miami Beach. Amid all the energy, the hotel has teamed up on an exclusive partnership with the U.K.-based beauty brand.<\/p>\n

\n\tThe brand will be hosting a signature skin facial to escape the Miami heat and refresh throughout the race weekend, using signature products such as the Face Cleanse and Face Sculpt \u2014 guests will receive the Face Sculpt product as a gift from the brand.<\/p>\n

\n\tThe brand is also curating oceanfront Recovery Cabanas through the race weekend, with each private cabana featuring Refy\u2019s signature essentials. And for Nobu Hotel suites booked during the Grand Prix will receive an exclusive wellness kit with Lash Sculpt, Brow Sculpt, clear Lip Gloss, and Blur and Hydrate Primer.<\/p>\n

\n\tThe Nobu Hotel\u2019s Esencia Wellness Spa<\/a> is located at 4525 Collins Ave, Miami Beach; the signature facials will be available until the end of May.<\/p>\n

\t\tSheaMoisture\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tRendering of the SheaMoisture \u201cHot off the Press\u201d newsstand pop-up.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of SheaMoisture<\/p>\n

\n\tFor its \u201cHot off the Press\u201d newsstand pop-up, SheaMoisture<\/a> is hosting the second iteration of its Sheacation. This follows its first iteration, which debuted in Jamaica.<\/p>\n

\n\tSheaMoisture is debuting the second edition of its \u201cYes, And\u201d magazine and introducing the new Silk Press in a Bottle product.<\/p>\n

\n\tThe SheaMoisture Hot Off the Press Newsstand pop-up is located at 660 Lincoln Road on Saturday and Sunday.<\/p>\n

\t\tTommy Hilfiger\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\tValtteri Bottas and Sergio \u201cCheco\u201d\u00a0P\u00e9rez<\/a>, wearing the Tommy\u00a0Hilfiger\u00a0x Cadillac Formula 1 Team Miami capsule collection.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tommy Hilfiger<\/a><\/p>\n

\n\tFor Cadillac\u2019s first home race weekend, the Formula 1 team is launching the Cadillac Formula 1 team<\/a> headquarters fan destination.<\/p>\n

\n\tCelebrating America\u2019s roots, the two-day experience will showcase exclusive race team products and more. Fans can also shop the Tommy Hilfiger<\/a> x Cadillac Formula 1 team collection as well as its curated Miami Grand Prix capsule collection<\/a> \u2014 capturing the energy, color and cultural spirit of the race.<\/p>\n

\n\tThe Cadillac Formula 1 Team Miami Headquarters is located at Jungle Plaza in Miami\u2019s Design District at 3801 NE 1st Avenue on Saturday and Sunday.<\/p>\n

\t\tTag Heuer\t<\/p>\n

\t\t\t\t\t\t\"\"<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Tag Heuer<\/a><\/p>\n

\n\tTag Heuer<\/a> is debuting its newest Formula 1 Solargraph 38mm watch in a slew of pastel hues and hosting a pastel-themed weekend-long pop-up in the Miami Design District<\/a>. <\/p>\n

\n\tFocusing on the brand\u2019s heritage and contemporary wearability, the new hued timepieces put yet another twist on the signature watch. The new Tag Heuer collection offerings feature a pastel green dial with green flange with diamond-set indexes; a lavender with pastel pink flange with diamond-set indexes; a pastel blue dial with blue flange; a beige dial with cool gray flange, and a pastel pink dial with pink flange.<\/p>\n

\n\tThe new pastel collection for the Tag Heuer Formula 1 Solargraph 38mm is available now for purchase online and in stores, including the Miami Design District at 137 NE 39th Street.<\/p>\n

\t\tY-3\t<\/p>\n

\t\t\t\t\t\t\"HyperFocal:<\/p>\n

\t\t\t\t\tToto Wolff fronts the new Y-3<\/a> Mercedes-AMG Petronas Formula 1.<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Y-3<\/a>\/Adidas<\/p>\n

\n\tY-3 is hosting its \u201cPit Stop Kiosk,\u201d a street-side destination with complimentary coffee and specialty drinks alongside a selection from the new Y-3 x Mercedes-AMG Petronas Formula 1 collection.<\/p>\n

\n\tThe collection, which launched earlier this year, features Formula 1 drivers George Russell, Kimi Anotelli and Mercedes team principal Toto Wolff in its campaign, available to shop on-site.<\/p>\n

\n\tHigh-fashion meets performance sportswear with the new collection, merging the worlds of Yohji Yamamoto\u2019s avant-garde vision with the precision of the sport. Minimalist aesthetics and tech innovation come together for the athletic fashion collaboration.<\/p>\n

\n\tThe Y-3 Pit Stop Kiosk is on Saturday at the Miami Design District, Paradise Plaza, 151 NE 41st Street.<\/p>\n","protected":false},"excerpt":{"rendered":"Over the past years, the Miami Grand Prix has become one of the biggest races on the Formula…\n","protected":false},"author":2,"featured_media":253665,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[107295,27764,74583,231,67509,31514,555,123,9722,125,124,110561,110562,45922,110563,94145,2129,110564],"class_list":["post-253664","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-adidas","tag-beauty","tag-british","tag-fashion","tag-ferrari","tag-formula-1","tag-lifestyle","tag-miami","tag-miami-design-district","tag-miami-headlines","tag-miami-news","tag-new-era","tag-pacsun","tag-puma","tag-tag-heuer","tag-tommy-hilfiger","tag-ulta-beauty","tag-y-3"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/253664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=253664"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/253664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/253665"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=253664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=253664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=253664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}