<\/p>\n
A rendering shows what the \u201csocial club\u201d at Flow Wynwood will look like after renovations.<\/p>\n
Flow<\/p>\n
The billionaire former CEO of WeWork is growing his real estate footprint in South Florida.<\/p>\n
Adam Neumann\u2019s real estate firm Flow announced it is expanding into Wynwood with the purchase of an existing apartment building that the company is rebranding Flow Wynwood.<\/p>\n
Flow is partnering with Greybrook Realty Partners, a Toronto-based firm that was involved in developing the existing apartment building, Society Wynwood. Flow bought a 50% interest in the 318-unit building at 176 NW 25th St. Greybrook owns the remaining 50% interest in the building, which was completed in 2024.<\/p>\n
Miami-based Flow already operates rental apartment buildings in Brickell, downtown Miami and Fort Lauderdale, as well as in Riyadh, Saudi Arabia. The company\u2019s portfolio includes more than 3,600 units, with 5,000 more being developed in Aventura, Brickell and El Portal.<\/p>\n
Renovations planned for the Wynwood apartment building will unfold over the next few months, a spokesperson said. A rendering of the building\u2019s revamped \u201csocial club\u201d shows a room that matches Flow\u2019s typical aesthetic of warm neutrals and boho-infused minimalism. Flow\u2019s website shows 82 units, studios to three-bedrooms, are available to be leased at Flow Wynwood.<\/p>\n
On its website, Flow markets its residential buildings as \u201cdesigned to connect you with yourself, your neighbors, and the natural world,\u201d highlighting activities like yoga classes, as well as common spaces where residents can meet and socialize. In a statement, Neumann said, Flow is for \u201cpeople who care about learning and growing,\u201d which he says are the kind of people Wynwood attracts.<\/p>\n
Wynwood, once a gritty industrial area, is now one of Miami\u2019s trendiest neighborhoods, known for its colorful street art and hip bars, restaurants and cafes.<\/p>\n
\u201cWe\u2019re honored to be able to be part of a community built by people who care about art and creativity,\u201d Neumann said. \u201cBringing Flow to Wynwood feels like a natural next step.\u201d<\/p>\n
At Flow Brickell, an apartment tower overlooking the Miami River on one side and I-95 on the other, the mantra \u201cWhat if it all goes right?\u201d is painted in large black letters on a facade facing the river.<\/p>\n
This hippie sensibility was part of Neumann\u2019s brand at WeWork, too. The Israeli-born entrepreneur said at the time that he was inspired by living on a kibbutz, or communal farm, in his teens. He said he envisioned WeWork as a \u201ccapitalistic kibbutz.\u201d<\/p>\n
Neumann co-founded WeWork in 2010, and he was the coworking startup\u2019s chief executive during its meteoric rise. By 2019, the company was said to be worth $47 billion. But as WeWork prepared to go public, financial issues emerged, and Neumann was forced out over concerns about how much he was spending. WeWork still exists after major restructuring over the last few years.<\/p>\n
Since then, Neumann founded Flow, which received significant investment from Andreessen Horowitz, a high-profile Silicon Valley venture capital firm. Forbes estimates Neumann\u2019s current net worth to be $2.8 billion.<\/p>\n
But Neumann isn\u2019t just investing in residential real estate in South Florida. He wants to open a private Jewish school focused on cultivating \u201cspiritual intelligence\u201d in El Portal, a town of about 2,000 located just south of Miami Shores. He\u2019s proposed building a campus for his school, called SOLFL and pronounced \u201csoulful,\u201d on El Portal\u2019s main thoroughfare. The school now operates on a temporary campus.<\/p>\n
The project has been controversial in the small Miami-Dade municipality. Tempers flared in February following the demolition of a 70-year-old church on the site of the proposed school. The El Portal Village Council has not yet voted on whether to approve the zoning changes Neumann is requesting to build the school, which would teach up to 350 students.<\/p>\n
LLCs with ties to Neumann have purchased numerous parcels of land in El Portal, including some multifamily residential buildings and the site of a shuttered trailer park. A news release about the Flow Wynwood project said the firm is developing residential units in El Portal, but a spokesperson declined to say more about Flow\u2019s plans.<\/p>\n