{"id":259727,"date":"2026-05-05T21:02:13","date_gmt":"2026-05-05T21:02:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/259727\/"},"modified":"2026-05-05T21:02:13","modified_gmt":"2026-05-05T21:02:13","slug":"famu-drum-major-reveals-her-new-head-shoulders-commercial","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/259727\/","title":{"rendered":"FAMU Drum Major reveals her new Head &#038; Shoulders commercial"},"content":{"rendered":"<p>Just days after a standout moment at Florida A&amp;M\u2019s commencement, Oluwamodupe \u201cDupe\u201d Oloyede is already taking center stage again.<\/p>\n<p>The FAMU drum major, who made history as the university\u2019s first female head drum major, has released her <a href=\"https:\/\/www.instagram.com\/reels\/DX7vWwRuMi_\/\" rel=\"nofollow noopener\" target=\"_blank\">Head &amp; Shoulders commercial <\/a>across social media following her brand endorsement reveal during Saturday\u2019s graduation ceremony.<\/p>\n<p>The spot builds on one of the most talked-about moments of the weekend \u2014 when Dupe\u2019s partnership was introduced alongside a wave of major announcements, including a $100,000 donation from commencement speaker Omar Goff.<\/p>\n<p>A commercial built around confidence and routine<\/p>\n<p>In the commercial, Dupe delivers a message centered on consistency, preparation and self-care \u2014 themes that mirror her leadership on the field.<\/p>\n<p>The ad shows Dupe leaving the field from band practice and using the Head &amp; Shoulders product at home and on the go. <\/p>\n<p>The message closes with a line that feels tailored to both band culture and personal branding:<\/p>\n<p>\u201cIf you want to keep your crown the main attraction and not the main distraction\u2026\u201d<\/p>\n<p>From the field to the spotlight<\/p>\n<p>The commercial extends what was already a defining weekend for FAMU.<\/p>\n<p>Dupe received her degree Saturday in front of a packed Alfred Lawson Multipurpose Center crowd. Her walk across the stage drew one of the loudest reactions of the ceremony, reflecting her impact on the Marching \u201c100\u201d and the broader campus community.<\/p>\n<p>That same ceremony also featured Goff\u2019s six-figure donation and matching commitments from business leaders \u2014 turning the event into both a celebration and an investment in FAMU\u2019s future.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" data-attachment-id=\"184819\" data-permalink=\"https:\/\/hbcugameday.com\/2026\/05\/02\/famu-drum-major-lands-brand-endorsement-deal-at-graduation\/dupe-famu-marching-100-head-and-shoulders\/\" data-orig-file=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/Dupe-FAMU-Marching-100-Head-and-Shoulders.jpg\" data-orig-size=\"1920,1080\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Dupe FAMU Marching 100 Head and Shoulders\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/Dupe-FAMU-Marching-100-Head-and-Shoulders.jpg?w=1024\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/Dupe-FAMU-Marching-100-Head-and-Shoulders.jpg\" alt=\"Dupe FAMU Marching 100 Head and Shoulders\" class=\"wp-image-184819\"  \/>Oluwamodupe \u201cDupe\u201d Oloyede at FAMU\u2019s 2026 Spring Commencement.<\/p>\n<p>A moment bigger than one student<\/p>\n<p>Dupe\u2019s endorsement signals something larger within HBCU culture.<\/p>\n<p>Band culture has long been central to the HBCU experience. Now, it is also becoming part of the NIL and branding space in a visible way.<\/p>\n<p>Her commercial blends performance, identity and marketability \u2014 showing how student leaders beyond traditional sports can build national platforms.<\/p>\n<p>What\u2019s next<\/p>\n<p>With the commercial now live, Dupe\u2019s moment is shifting from campus recognition to broader visibility.<\/p>\n<p>And much like the message from commencement weekend, the impact goes beyond one moment.<\/p>\n<p>It\u2019s about what happens next.<\/p>\n<p>\n\tRelated\n<\/p>\n<p>\t\t<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Just days after a standout moment at Florida A&amp;M\u2019s commencement, Oluwamodupe \u201cDupe\u201d Oloyede is already taking center stage&hellip;\n","protected":false},"author":2,"featured_media":259728,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[111361,1814,57176,589,11994,2329,112429,8295,36634,90859,111362,11995,232,234,233],"class_list":["post-259727","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tallahassee","tag-dupe","tag-famu","tag-famu-marching-100","tag-featured","tag-florida-am","tag-hbcu","tag-head-shoulders","tag-marching-100","tag-nil","tag-oluwamodupe-oloyede","tag-procter-gamble","tag-swac","tag-tallahassee","tag-tallahassee-headlines","tag-tallahassee-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/259727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=259727"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/259727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/259728"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=259727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=259727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=259727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}