female head drum major<\/a>\u00a0in the history of FAMU\u2019s legendary Marching \u201c100,\u201d has secured her first brand endorsement deal.<\/p>\nGoff revealed the news directly from the podium during his address.<\/p>\n
\u201cNext week you will see Dupe represent the Head & Shoulders brand in her first brand deal. First of many, congratulations.\u201d<\/p>\n
The announcement drew attention to Oloyede\u2019s rapid rise as both a cultural figure and leader within HBCU marching band tradition.<\/p>\n
A Historic Leader for the Marching \u201c100\u201d<\/p>\n
Oloyede made history in June 2025 when she became the first female head drum major in the 79-year history of the Marching \u201c100.\u201d During the 2025\u20132026 season, she led the band musically while also overseeing field routines, a role that places her at the center of one of the most iconic band programs in the country.<\/p>\n
Her leadership followed a breakout year as part of the drum major corps, contributing to the 2024\u20132025 Marching \u201c100\u201d unit that was named ESPN Band of the Year.<\/p>\n
A senior theatre major at FAMU, Oloyede has combined performance, discipline, and visibility in a way that has elevated her profile beyond the field.<\/p>\n
![\"Dupe](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/Dupe-enter-1.jpg\")
Dupe recently joined Delta Sigma Theta Sorority Inc.<\/p>\n
A Growing National Presence<\/p>\n
Oloyede\u2019s influence has already extended into major national platforms.<\/p>\n
This semester alone, she:<\/p>\n
Led the band in a commercial tied to the newly released Michael Jackson biopic\u00a0Michael<\/p>\n
Appeared in an NBA on Prime promotional campaign featuring Common<\/p>\n
Performed at the Academy Awards alongside Miles Caton, Buddy Guy, Raphael Saadiq, and Misty Copeland<\/p>\n
She also recently joined Delta Sigma Theta Sorority, Incorporated, incorporating her band leadership style into her initiation show\u2014further blending tradition, performance, and identity.<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/image-102-640x643.png\")
Dupe leading the Marching 100 at Bragg Stadium<\/p>\n
Omar Goff\u2019s Vision for Culture and Opportunity<\/p>\n
The announcement carries added significance coming from Omar Goff, a FAMU alumnus and one of the most influential brand leaders in corporate America.<\/p>\n
Goff currently serves as the End-to-End Commercial Leader for Head & Shoulders in North America and previously led Mielle as president following its acquisition by Procter & Gamble. With more than 20 years at P&G, he has played a key role in building culturally resonant campaigns and expanding opportunities within major consumer brands.<\/p>\n
A graduate of FAMU\u2019s School of Business and Industry, Goff has built a career at the intersection of business growth and cultural impact\u2014making Oloyede\u2019s endorsement deal a reflection of that same philosophy.<\/p>\n
A Moment Bigger Than One Deal<\/p>\n
For Oloyede, the partnership represents more than a personal milestone\u2014it signals a broader shift in visibility for HBCU band culture and leadership.<\/p>\n
As the first female head drum major of the Marching \u201c100,\u201d her journey already marked a historic breakthrough. Now, with a national brand endorsement, it also highlights the growing recognition of HBCU talent on a larger commercial stage.<\/p>\n
And as Goff hinted, this may only be the beginning.<\/p>\n","protected":false},"excerpt":{"rendered":"By Tolly CarrHBCU Gameday Oluwamodupe Oloyede Credit: HBCU Gameday Florida A&M University\u2019s commencement ceremony delivered a surprise moment…\n","protected":false},"author":2,"featured_media":265819,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[232,234,233],"class_list":["post-265818","post","type-post","status-publish","format-standard","has-post-thumbnail","category-tallahassee","tag-tallahassee","tag-tallahassee-headlines","tag-tallahassee-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/265818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=265818"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/265818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/265819"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=265818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=265818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=265818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/05\/image-103.png\")
Oluwamodupe Oloyede Credit: HBCU Gameday<\/p>\n