{"id":275773,"date":"2026-05-18T22:45:08","date_gmt":"2026-05-18T22:45:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/275773\/"},"modified":"2026-05-18T22:45:08","modified_gmt":"2026-05-18T22:45:08","slug":"how-one-woman-keeps-wynwoods-artistic-heart-beating-with-developers-rushing-in","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/275773\/","title":{"rendered":"How One Woman Keeps Wynwood’s Artistic Heart Beating With Developers Rushing In"},"content":{"rendered":"

Jessica Goldman Srebnick<\/a> has little space left to hang another piece of art in her office, so some works neatly line the floor with nowhere else to go.<\/p>\n

But her collection \u2014 ranging from contemporary maximalist and pop art to portraits of her three sons, husband and father \u2014 doesn’t stop in her office. It adorns the streets of one of Miami\u2019s fastest-growing neighborhoods, pioneered by Srebnick’s father and led to new heights under her renowned eye.\u00a0<\/p>\n

\"Placeholder\"\/<\/p>\n

\n Bisnow\/Chloe Gallivan\n <\/p>\n

\n Jessica Goldman Srebnick poses by one of the artworks hanging in her Wynwood office.\n <\/p>\n

Wynwood features hundreds of massive graffiti and abstract murals from local and international artists. The facades of its growing number of high-rises double as one of the largest outdoor museums in the world, attracting companies like Amazon<\/a>, Sony<\/a> and Spotify, who are paying some of the highest office rents in the country.<\/p>\n

And Srebnick has become the liaison between artists looking to spread their craftsmanship and developers who want a piece of Wynwood.\u00a0<\/p>\n

\u201cI think she was the first person to really understand that artists and real estate developers were amazing partners,\u201d said Ron English, a New York-based painter, street artist and designer.<\/p>\n

Last year, more than 1.5M SF of residential, office and commercial development opened in Wynwood, and there are at least 14 developments<\/a> planned and even more waiting to get in the pipeline.<\/p>\n

Between October 2024 and September 2025, developers proposed another nearly 3,000 residential units and 343K SF of new commercial space, according to\u00a0a\u00a0Wynwood Business Improvement District report<\/a>.\u00a0<\/p>\n

But this wave of change also brings risks. Wynwood is catering to Miami’s\u00a0influx of wealthy residents<\/a> with high-density projects and\u00a0proposed skyscrapers<\/a> that soar over the neighborhood\u2019s height limit, drawing concerns that it will lose the artistic edge that made it popular to begin with.<\/p>\n

\u201cWe can only lead by example,\u201d Srebnick told Bisnow from the blue velvet couch of her Wynwood office. \u201cWe don’t own the entire neighborhood.\u201d<\/p>\n

But the more buildings that go up, the more artists\u00a0who have a chance to showcase their work to the more than 15 million people<\/a>\u00a0who visit the neighborhood a year. They\u2019d be joining artists like Lady Pink \u2014 an Ecuadorian-born artist often\u00a0referred to as the \u201cfirst lady\u201d of graffiti.<\/p>\n

Defining works include the eight-story black and white mural of teenage Seminole Kyle James Grant on the Wynwood 25 apartment building, painted by<\/a> Los Angeles-based Miles MacGregor, aka \u201cEl Mac,\u201d and a 30-foot-tall woman surrounded by winding branches painted by South African artist Daniel Popper\u00a0at the entrance of the 318-unit Flow Wynwood apartment building, formerly Society Wynwood<\/a>.<\/p>\n

That art has become the narrator of Wynwood\u2019s story.<\/p>\n

\u201cEven in the morning, looking at things that are colorful and positive, it just changes everything about your day,\u201d Srebnick said. \u201cThat’s why there’s something in this neighborhood that is so different than anything else.\u201d<\/p>\n

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\n Courtesy of Goldman Properties\n <\/p>\n

\n Wynwood is sandwiched between Edgewater, the Miami Design District, Allapattah and Downtown Miami.\n <\/p>\n

Srebnick\u2019s father, Tony Goldman<\/a>, founded Goldman Properties<\/a> in 1968, and by the early 1980s, he became known for resuscitating neighborhoods like New York City\u2019s SoHo<\/a> into hot spots by planting trendy social clubs or restaurants.<\/p>\n

Srebnick grew up in New York working and living in SoHo with a front-row ticket to the transformation. As she got older, she went her own path, going to school in Boston and working for five years with Saks Fifth Avenue before joining her father at Goldman Properties in 1997.<\/p>\n

Goldman, who also helped establish Miami Beach\u2019s art deco character in the late 1980s and ’90s, turned his attention to Wynwood in the early 2000s.\u00a0<\/p>\n

At the time, it was a rundown industrial zone between Downtown Miami, Edgewater, Allapattah and the Design District. But there was interesting graffiti on the walls of the aging warehouses.<\/p>\n

He acquired 25 buildings and in 2009 opened Wynwood Walls. The open-air gallery at the core of the district blends murals, sculptures and art exhibits and has influenced the neighborhood aesthetic since.<\/p>\n

\u201cWhen my dad first came here, he said this is going to be the center for the creative class. And I think that was the goal, that was the compass, and that’s what we continue to drive towards,\u201d Srebnick said.\u00a0<\/p>\n

Goldman handpicked English after attending one of his exhibits in New York. English,\u00a0whose Temper Tot<\/a> was one of the original pieces\u00a0in the Wynwood Walls gallery, said everyone he has run into in the art world has been to or heard of Wynwood.<\/p>\n

\u201cIt gives you more credibility in the world of street art,\u201d he said.<\/p>\n

\u201cPeople from professions who are not used to the art world at all \u2014 maybe they go to football games, or I don’t know what they do, but they certainly have no consciousness of art \u2014 they know the Wynwood Walls and they love the Wynwood Walls,\u201d English added.\u00a0<\/p>\n

Goldman died in 2012, leaving it to Srebnick to fill his shoes as the second-generation CEO.<\/p>\n

With that, she took over curating the Wynwood Walls and has strived to follow through on the vision, including by influencing other developers who have built new towers in the area, urging them to be careful not to<\/a> disrupt its momentum.<\/p>\n

\"Placeholder\"\/<\/p>\n

\n Bisnow\/Chloe Gallivan\n <\/p>\n

\n Jessica Goldman Srebnick admires a portrait of her father, Tony Goldman, hung among awards and art pieces in her office.\n <\/p>\n

When Rilea Group<\/a> President Diego Ojeda<\/a> met Srebnick in 2021 through the Young Presidents\u2019 Organization, he remembers thinking Srebnick\u2019s authenticity was a source of comfort when investing somewhere new.<\/p>\n

He was drawn to the neighborhood. Rilea Group spent $22M that year<\/a> on a site where it is planning the 12-story, 225-unit Mohawk at Wynwood. It bought a second site in October 2021<\/a> for $12M where\u00a0its 127-unit The Rider condo building is now under construction.<\/p>\n

Five years later, as Ojeda sells the units mostly to overseas investors, Srebnick and her family\u2019s story is a key selling point.<\/p>\n

\u201cI’m always pitching the Miami story, and when you talk about Wynwood, people’s eyes light up, and they’re just so excited to hear the story,\u201d Ojeda said. \u201cOf course, I always name drop Tony Goldman<\/a>, and I say how his daughter, Jessica, is leading the charge and pioneering the vision, and we have someone great to lead us.\u201d<\/p>\n

\u201cPeople love that story,\u201d he added. \u201cThey really resonate with it.\u201d<\/p>\n

Srebnick\u2019s husband, Scott Srebnick, took over the role as CEO of Goldman Properties in 2021. But in her role as company co-chair, she is still involved in operations, she said.<\/p>\n

The firm\u2019s latest move was pairing up with billionaire and Citadel<\/a> founder Ken Griffin<\/a> to purchase the 545wyn<\/a> office building in Wynwood from Chicago-based Sterling Bay<\/a> for $180M \u2014 marking the largest office deal of the first quarter of 2026, according to Colliers<\/a>.<\/p>\n

The office counts PwC, Sony Music<\/a> and cryptocurrency firm Gemini<\/a>\u00a0as tenants and\u00a0is 85% occupied, Blanca Commercial Real Estate<\/a>\u00a0Vice Chairman Juan Ruiz<\/a> confirmed.<\/p>\n

Wynwood\u2019s office market is one of the most prominent in Miami, boasting one of the city\u2019s highest rents at $86 per SF, according to Colliers<\/a>.<\/p>\n

\"Placeholder\"\/<\/p>\n

\n Bisnow\/Chloe Gallivan\n <\/p>\n

\n Artist and Miami resident Michael Addis uses paper mache to sculpt faces on light poles off Second Avenue and steps away from the Wynwood Walls.\n <\/p>\n

Most of Srebnick’s recent focus has been on Goldman Global Arts, a sister company to Goldman Properties that she launched in 2015 with Peter Tunney. It curates large, conceptual pieces and advises developers on art integration in their projects.<\/p>\n

\u201cI’ve had the benefit now, the privilege, of really focusing on the creative elements of Goldman Properties\u2019 businesses and also businesses for my clients,\u201d she said.\u00a0<\/p>\n

One of their first projects was curating the public art at the Miami Dolphins<\/a>‘ Hard Rock Stadium<\/a> for billionaire owner Stephen Ross, picking 18 artists who combined to create a vibrant string of street and urban contemporary murals of dolphins covering the stadium walls.<\/p>\n

Today, she is curating the art for The Cloud One Hotel and Residences, an 85-unit, 214-key development by German hospitality company Motel One, B\u00fcschl Group and ALP.X Group.<\/p>\n

When the developers found the opportunity to build in Wynwood and learned it was mandatory to feature art on the facades, they knew they had to bring in Srebnick, B\u00fcschl Group head Ralf B\u00fcschl said.\u00a0<\/p>\n

\u201cShe’s capable, as a person, not only thinking in the dimensions of art, she’s also capable of feeling a building, seeing what the architect is trying to say with his design, and then she’s very, very creative in telling you, \u2018OK, for these or that part of the facade, I would suggest art like this or like that,\u2019\u201d B\u00fcschl said.<\/p>\n

Srebnick and B\u00fcschl declined to disclose the artists and design for the facades of the project, which is about five blocks south of the Wynwood Walls, as the details get finalized.<\/p>\n

After the experience, B\u00fcschl said he is trying to partner with the local government in Munich, where he is based, to replicate Wynwood\u2019s aesthetic.<\/p>\n

Srebnick wrote a book, Street Art Icons: The Story of Wynwood Walls, that was published in 2024 and\u00a0is lining up plans\u00a0to film a documentary about the neighborhood.<\/p>\n

\u201cThere’s just a few people that are really making everything happen, I’ve always found it to be that way. And for our generation, she is that person,\u201d English said. \u201cWithout her, street art would still be people getting arrested in an alley.\u201d<\/p>\n