{"id":276403,"date":"2026-05-19T10:41:09","date_gmt":"2026-05-19T10:41:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/276403\/"},"modified":"2026-05-19T10:41:09","modified_gmt":"2026-05-19T10:41:09","slug":"ipw-2026-opens-as-brand-usa-boosts-travel-confidence","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/276403\/","title":{"rendered":"IPW 2026 opens as Brand USA boosts travel confidence"},"content":{"rendered":"

The USA\u2019s premier trade and media marketplace, IPW 2026<\/a>, has opened in Fort Lauderdale, Florida, connecting international buyers and US suppliers as Brand USA launches information and inspiration for inbound travellers. Karryon is on the ground.<\/p>\n

U.S. Travel Organisation\u2019s annual IPW event is underway, bringing together international buyers, media and delegates for five days of appointments, networking and signature soir\u00e9es.<\/p>\n

Brand USA has introduced \u2018Get Facts. Get Going<\/a>\u2018 \u2013 an initiative to boost traveller confidence with real-time information about US travel policies to combat misinformation about travelling to the US.<\/p>\n

\"BrandBrand USA introduces new content and storytelling series \u2018American Originals\u2019.<\/p>\n

The tourism organisation has also launched \u2018American Originals<\/a>\u2018, a new content and storytelling series showcasing uniquely American experiences.<\/p>\n

At the Press Brunch with 500 international media from more than 70 countries in attendance, Brand USA President & CEO Fred Dixon shared the initiatives as part of an expansion of the \u2018America the Beautiful<\/a>\u2018 brand platform, launched at last year\u2019s IPW.<\/p>\n

\"BrandBrand USA President & CEO Fred Dixon at IPW 2025.<\/p>\n

\u201cAs travellers make decisions about where to go next, they are looking for two things: inspiration and confidence, right? Inspiration to discover the experiences that they dream about, and the confidence that planning and travelling to that destination is going to be seamless and welcome,\u201d he said.<\/p>\n

\u201cFirst, we\u2019re expanding inspiration and storytelling for uniquely American experiences through the launch of \u2018American Originals\u2019, a new content and storytelling platform showcasing the people and places who originated the style, sounds and taste the whole world loves.<\/p>\n

\"TheThe initiatives were announced at the IPW 2026 Press Brunch event.<\/p>\n

\u201cAnd second, we are kicking off a bold new initiative designed to boost traveller confidence, called\u00a0 \u2018Get Facts. Get Going\u2019, an always-on effort to provide real-time information on visa and entry policies, fees and more to combat misconceptions.<\/p>\n

\u201cTogether, these efforts are designed to support international travellers across the full planning journey, from emotional inspiration to destination discovery and the practical information they need to book and prepare to travel with confidence,\u201d Dixon said.<\/p>\n

\"U.S.U.S. Travel Association President & CEO Geoff Freeman.<\/p>\n

With both initiatives also assisting travel advisors to sell the USA, U.S. Travel Association President & CEO Geoff Freeman emphasised the importance of face-to-face interactions at events like IPW 2026 for industry collaboration and future planning.<\/p>\n

He also acknowledged the role of the media to dispel myths about US travel.<\/p>\n

\"U.S.U.S. Travel Association President & CEO Geoff Freeman at the IPW 2026 Press Lunch.<\/p>\n

\u201cIt is so important to get the word out about what\u2019s really happening in the United States, what the market is really like, what the custom process is like, many of you are cutting through the noise and letting travellers know what the experience is really like,\u201d Freeman told the travel and trade media at IPW 2026.<\/p>\n

\u201c[Brand USA] is doing important work to get the message out about the US \u2013 the fact that we\u2019re open for business and that we want so many new visitors to see what the US has to offer,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"The USA\u2019s premier trade and media marketplace, IPW 2026, has opened in Fort Lauderdale, Florida, connecting international buyers…\n","protected":false},"author":2,"featured_media":276404,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[249,251,250],"class_list":["post-276403","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fort-lauderdale","tag-fort-lauderdale","tag-fort-lauderdale-headlines","tag-fort-lauderdale-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/276403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=276403"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/276403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/276404"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=276403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=276403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=276403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}