Roland Herlory, chief executive officer of Vilebrequin<\/a>, believes the beach club concept is a good way to \u201cextend the reach of the brand. From the beginning, Vilebrequin was about the art of the beach and we offer fantasy and elegance in everything we do.\u201d<\/p>\n\n\tVilbrequin is a \u201choliday and vacation brand,\u201d he added, one that celebrates \u201cfree time with family and friends. That is our DNA.\u201d So it made sense to extend that into a larger hospitality concept.<\/p>\n
\n\tHe said each of the locations was chosen for its proximity to beaches or pools. \u201cIt has to be connected to water, which is our natural territory and extends the beach expertise we\u2019ve been building for 50 years.\u201d<\/p>\n
\n\tBut because Vilebrequin is not a hospitality company, the company has partnered in each city with an operator to run the facility.<\/p>\n
\n\tHe said the company selected Miami because it is \u201cthe most important market for us in the U.S.,\u201d and the city celebrates summer all year. Vilebrequin operates stores in nearby Bar Harbour, Palm Beach and Brickell in Miami, he said.<\/p>\n
\n\tEven though the Miami destination is not directly on the ocean, it is being designed to bring the spirit of the C\u00f4te d\u2019Azur to South Beach through a distinct blend of food, drinks, design and fashion.<\/p>\n
\t\t\t\t\t\t![\"The](\"https:\/\/wwd.com\/wp-content\/themes\/vip\/pmc-wwd-2021\/assets\/public\/lazyload-fallback.gif\")
<\/p>\n
\t\t\t\t\tThe Unframed hotel in Miami.<\/p>\n
\t\t\t\t\t\t\t\t\tCourtesy of Vilebrequin<\/p>\n
\n\t\u201cLa Plage is an extension of the Vilebrequin lifestyle,\u201d said Vilebrequin La Plage general manager Emmanuel Bergesio. \u201cWe\u2019re thrilled to bring the atmosphere and art de vivre of the Riviera \u2014 relaxed, joyful and centered around the pleasures of the sea, good food and time spent together. Miami felt like a natural place for the concept to land.\u201d<\/p>\n
\n\tThe 18,000-square-foot venue on the hotel\u2019s eighth-floor rooftop was designed by Paris-based Vincent Darr\u00e9 and developed in collaboration with hospitality group 34th Floor. They sought to reinterpret the Riviera through design details, furnishings and artwork inspired by Vilebrequin\u2019s signature patterns and seaside heritage as well as Miami\u2019s soft color palette. \u00a0<\/p>\n
\n\tThe space includes a 175-seat restaurant with panoramic views that includes an indoor dining room, bar and lounge, exterior rooftop terrace and pool. The space will include a retail shop for guests to purchase Vilebrequin swim and resortwear as well as exclusive gifts including men\u2019s swim trunks, unisex T-shirts, a tote bag, and a tea cup and saucer set.<\/p>\n
\n\tThe restaurant is being run by executive chef and French native Gregory Gourreau who has more than three decades of culinary expertise. His menu reflects the flavors of Southern France, while honoring Miami\u2019s tropical cuisine and uses seasonal ingredients sourced locally and sustainably. In the morning, guests can choose from a range of breads, pastries and sweets. For dinner, Gourreau has reimagined Riviera classic dishes and seafood meals. There will be a dedicated raw bar and desserts focus on classic French sweets.<\/p>\n
\t\t\t\t\t\t<\/p>\n
\t\t\t\t\tCocktails and mocktails are offered at the club.<\/p>\n
\t\t\t\t\t\t\t\t\tMark Mediana<\/p>\n
\n\tThe cocktail menu is complementary and intended to capture the elegance of French aperitivo culture. Nonalcoholic options are also available.<\/p>\n
\n\tGuests can also be served poolside in pink-striped lounge chairs of daybeds and the restaurant will offer happy hour everyday withselect wines starting at $10, cocktails at $14 and bites starting at $9.<\/p>\n
\n\tHerlory said Vilbrequin expects to continue to roll out this concept and would like to ultimately open 20-25 globally, including five in the U.S.<\/p>\n
\n\tVilebrequin was founded in Saint-Tropez<\/a>\u00a0in 1971, and acquired by G-III Apparel Group in 2012.<\/p>\n","protected":false},"excerpt":{"rendered":"Vilebrequin is bringing its popular hospitality concept to the U.S. Four years ago, the French swim and lifestyle…\n","protected":false},"author":2,"featured_media":280444,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[123,125,124,2398],"class_list":["post-280443","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-miami","tag-miami-headlines","tag-miami-news","tag-swimwear"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/280443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=280443"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/280443\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/280444"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=280443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=280443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=280443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}