{"id":284794,"date":"2026-05-26T15:11:08","date_gmt":"2026-05-26T15:11:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/284794\/"},"modified":"2026-05-26T15:11:08","modified_gmt":"2026-05-26T15:11:08","slug":"marriott-branded-luce-to-open-on-st-pete-beach","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/284794\/","title":{"rendered":"Marriott-branded Luce to open on St. Pete Beach"},"content":{"rendered":"

The Luce, a 200-room Marriott Tribute Portfolio hotel owned by LCP and Safanad and managed by Crescent Hotels<\/a> & Resorts, will begin a soft opening June 11 on St. Pete<\/a> Beach, adding another renovated lifestyle property to one of Pinellas County\u2019s strongest tourism<\/a> corridors.<\/p>\n

The ownership group repositioned the former boutique hotel with expanded dining, event space and resort-style amenities to compete for higher-end leisure and group travel demand reshaping Gulf Coast hospitality markets.<\/p>\n

The revamped property includes direct beach access, what the hotel says is St. Pete Beach\u2019s largest pool, two dining concepts and 14,000 square feet of event space.<\/p>\n

\"ExteriorThe Luce exterior at sunset<\/p>\n

Dining operations will begin with Sundrop, an indoor-outdoor restaurant<\/a> and bar serving brunch, dinner, poolside service and beach service. A second concept, Baby Turtle Beach Club, is expected to open in fall 2026 near the beach and pool.<\/p>\n

General manager Jeremy DaSilva said the hotel was designed to function as both a resort destination and local gathering place.<\/p>\n

\u201cWe\u2019ve thoughtfully curated every touchpoint, from our beachfront butler service and poolside cabanas to the bold artistry of our lobby and the coastal flavors of Sundrop,\u201d DaSilva said.<\/p>\n

Read the latest Tampa business news and updates<\/a><\/p>\n

Rooms range from standard accommodations to bungalow studio suites and lanai rooms with outdoor seating near the pool, while amenities include beach loungers, cabanas, weekend yoga, live DJ sessions, a nightly sunset social, a fitness center and retail boutique.<\/p>\n

The hotel is also targeting meetings and events business<\/a> through seven venues, including a 2,280-square-foot ballroom, the outdoor Palm Court and Palm Pavilion. The venues can accommodate up to 200 guests.<\/p>\n

The project adds another hospitality investment for LCP, a private real estate<\/a> investment manager with about $1 billion in assets under management. Safanad, co-headquartered in New York and Riyadh, invests across real estate, digital infrastructure, education<\/a> and health care. <\/p>\n

Crescent Hotels & Resorts manages more than 120 properties in the United States and Canada.<\/p>\n

Read More Tampa Bay Business News<\/p>\n

\n Explore the latest Tampa Bay business news, real estate deals, development projects, executive moves and company updates shaping the region.\n <\/p>\n

\n\tRelated<\/p>\n","protected":false},"excerpt":{"rendered":"The Luce, a 200-room Marriott Tribute Portfolio hotel owned by LCP and Safanad and managed by Crescent Hotels…\n","protected":false},"author":2,"featured_media":284795,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[202,204,203,199,201,200],"class_list":["post-284794","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/284794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=284794"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/284794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/284795"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=284794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=284794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=284794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}