Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more.\u00a0<\/p>\n
Want to learn more about these talented creatives and\u00a0how they approach\u00a0their craft?\u00a0<\/p>\n
Agency Access\u00a0is a\u00a0monthly\u00a0feature that\u00a0gives clients and partners\u00a0a little insight into our\u00a0dynamic\u00a0team.\u00a0This month,\u00a0Olivia Orth\u00a0is\u00a0sharing her thoughts.\u00a0<\/p>\n
Job Title:\u00a0Senior\u00a0Creative\u00a0Director\u00a0<\/p>\n
Previous\u00a0roles\u00a0at Priority Marketing:\u00a0Director of Creative Services, Assistant Creative Director\/Senior Copywriter and Copywriter\u00a0<\/p>\n
Agency Access Q&A\u00a0<\/p>\n
What first drew you to Priority Marketing?\u00a0<\/p>\n
\u201cWith only a couple years of experience under my belt in 2000, I was looking for an opportunity to learn and grow in a supportive environment. Priority Marketing offered that and more! Teri personally took me under her wing, providing mentorship and generously investing in my professional development. She gave me chances to make an impact on the growing agency, and by serving a wide range of clients, I was also able to learn the nuances of marketing for a variety of businesses, organizations and nonprofits. Most importantly, I got to see how all of them integrate to form our community and watch the region grow from a unique vantage point.\u201d<\/p>\n
You\u2019re\u00a0one of Priority Marketing\u2019s longest-tenured employees at 26 years. What still excites you about your job?\u00a0<\/p>\n
\u201cNo two days are alike! The marketing profession always evolves with the advent of new technologies, and because Priority Marketing stays on the forefront, serving clients with the latest marketing opportunities, I get to enjoy being part of that progress with continuous on-the-job learning. At the same time, we serve such a wide range of clients, I feel like I\u2019ve worked for countless businesses over the course of 26 years. Priority Marketing is my home, but together, we get to impact the world in so many ways beyond this building. Finally, I am at a stage in my career where I get to be a mentor and help other professionals on our team, which is very rewarding!\u201d<\/p>\n
What is your process when trying to capture a client\u2019s brand voice?\u00a0<\/p>\n
\u201cIt starts with listening, which might sound simple, but it\u2019s not just passively \u2018hearing\u2019 what the client has to say about their business or organization. It\u2019s all about asking the right questions to gain a deeper understanding and really getting to the heart of the brand and what will appeal to the right audiences. That\u2019s important because the brand voice should always be an authentic representation of the brand\u2019s leadership, culture and values. Through this kind of intentional listening, you learn what makes the client unique within their competitive landscape, so you can develop an effective brand voice that helps them stand out from the rest.\u201d<\/p>\n
You\u2019re\u00a0a storyteller, but how can you\u00a0tell a client\u2019s story\u00a0without using words?\u00a0<\/p>\n
\u201cIt sounds clich\u00e9, but a photo really does say a thousand words. As a storyteller, I\u2019m always thinking about the synergy between the messaging and the visuals, which includes photos but also colors and graphics. For video projects \u2013 whether it\u2019s a TV commercial or an event video \u2013 music is also an extremely important layer to consider as an opportunity to engage audiences emotionally and support storytelling.\u201d<\/p>\n
What has been your most memorable or significant project at Priority Marketing?\u00a0<\/p>\n
\u201cThere are so many significant projects in 26 years, but I would say the Junior Achievement Hall of Fame videos, which I worked on for more than 10 years, were very important to my development as a young professional because I had the opportunity to interview dozens of successful business leaders in our community. I learned so much from their stories and sharing them, knowing the audience would gain the same valuable insights I did. Those pearls of wisdom still guide me as I navigate my career, and I frequently apply them at work to this day. It was like getting a master\u2019s degree in leadership without the tuition, and I\u2019m thankful for the rare opportunity to meet and learn from each of the Hall of Fame honorees during that time.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media,…\n","protected":false},"author":2,"featured_media":167303,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[209,211,210],"class_list":["post-286375","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cape-coral","tag-cape-coral","tag-cape-coral-headlines","tag-cape-coral-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/286375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=286375"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/286375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/167303"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=286375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=286375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=286375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}