{"id":287506,"date":"2026-05-28T13:07:09","date_gmt":"2026-05-28T13:07:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/287506\/"},"modified":"2026-05-28T13:07:09","modified_gmt":"2026-05-28T13:07:09","slug":"expensive-health-food-store-nude-miami-opens-in-miamis-brickell","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/287506\/","title":{"rendered":"Expensive health food store Nude Miami opens in Miami\u2019s Brickell"},"content":{"rendered":"

Would you pay 37 bucks for a pound of egg salad?<\/p>\n

That\u2019s part of the business plan at Nude Miami, which opened on May 15 in Brickell \u2014 and people are comparing it to Erewhon, an upscale grocery store favored by celebs and influencers in Los Angeles.<\/p>\n

Among the chatter at lines bounding outside the doors: complaints about prices that seem pitched to deep-pocket celebs and influencers. Driscoll strawberries at $25. That\u2019s four times the cost at Publix.<\/p>\n

Nude Miami owners explain that what they\u2019re building is more of a designer grocery store, similar to the way premium hospitality brands and luxury concepts do business in Miami.<\/p>\n

\u201cWith investors like David Grutman involved, and technology partnerships like Vori, there\u2019s a strong focus on creating a destination people genuinely want to visit, where the atmosphere, presentation, and overall feel become part of the value itself,\u201d Charles Amine, co-founder and CEO of Nude Miami, said in an email to the Miami Herald.<\/p>\n

\"Nude Nude Miami smoothies attracted customers as the store opened on May 15, 2026. Courtesy Nude Miami\/Vori <\/p>\n

Pop culture watchers may recall first granddaughter Kai Trump went viral recently<\/a> for spending more than $200 on gourmet noshes like dates, sushi and buffalo cauliflower at the West Coast hot spot pronounced Air-a-One, an anagram of \u201cnowhere.\u201d<\/p>\n

Nude Miami similarly sells good-for-you food.<\/a><\/p>\n

\u201cNo seed oils, no GMOs, no artificial colors or flavors, no chemical preservatives, and no synthetic ingredients,\u201d co-founder Sebastian Lezcano told the Miami Herald in January. But it all comes along with a similarly hefty price tag.<\/p>\n

Nude Miami fans may argue that the money buys peace of mind.<\/p>\n

\u201cEvery product is vetted against strict standards,\u201d Lezcano said.<\/p>\n

Also mindfully curated is the 4,720-square-foot, modern space.<\/p>\n

The Nude Miami look \"Sebastian Sebastian Lezcano, left, Harry Miller, center, and Charles Amine pose during a photoshoot inside of what will be their grocery store on Tuesday, Jan. 6, 2026, at Nude Miami in Brickell. Three young founders with Miami ties plan to open Nude Miami in Brickell to serve South Florida’s health-conscious with organic groceries, glass-bottled juices, grab-and-go meals and wellness brands. Alie Skowronski askowronski@miamiherald.com <\/p>\n

In one area of the store, customers can order a Hailey Bieber-esque smoothie, oh-so-trendy matcha and probiotic frozen yogurt. In another, they can line up buffet-style at a New York-esque hot bar featuring grass-fed steak, wild-caught salmon, pasture-raised chicken, plus what seems more veggies than you could consume in a lifetime.<\/p>\n

Every dish is cooked exclusively in extra-virgin olive oil, cold-pressed avocado oil, grass-fed butter, or tallow, the owners promise.<\/p>\n

The pricing controversy \"A A produce section display at the new Nude Miami. Courtesy Nude Miami\/Vori <\/p>\n

Since Nude Miami opened last weekend, Instagram has been blowing up with videos of folks cueing up outside the doors at 1100 Brickell Bay Dr. Shelves are lined with gorgeous but exorbitant items and enormous checkout tallies \u2014 $24.79 Driscoll strawberries and smoothies topping $20.<\/p>\n

How big is the bill?<\/p>\n

Infatuation Miami, a Miami entertainment social site, posted a snarky video to TikTok titled, \u201cWhat in the NY\/LA is going on here.\u201d The text: \u201cFull Nude grocery haul, coming right after we leave bankruptcy court.\u201d<\/p>\n

The clip shows that haul. A package of Organic Grass fed NY strip retailing for $67.19 a pound. This one, at more than half a pound, was selling for $44.01. Organic broccoli, $11.39. Organic parsley, $8.39.<\/p>\n

A carton of Nude Miami egg salad packed on May 26 went for $37.50 a pound. Just under a half-pound, the plastic carton was stamped $18.19.<\/p>\n

Estimated prices at Publix, the Lakeland-based supermarket giant that is routinely bashed for its pricing, run $28.30-a-pound for a NY strip. A head of broccoli, $6.30. Publix Deli egg salad, $11.74 a pound. Organic parsley, $2.99 a bunch.<\/p>\n

Amine, Nude Miami\u2019s co-founder, counters: \u201cThis isn\u2019t meant to be a typical neighborhood grocery store competing on lowest price. The vision is centered around experience, aesthetic, exclusivity and brand identity.\u201d<\/p>\n

On social site Only in Dade\u2019s lifestyle page, a video showing a bouncer in a black suit and sunglasses at the door, blew up. Among the 1,000-plus followers weighing in, some were shocked by the club-like security. Other naysayers griped that they\u2019d be better off supporting their local farmers\u2019 market. Even more sniped that only poseurs or transplants would choose to drop coin there (\u201dStop New Yorking our Miami.\u201d)<\/p>\n

On Nude Miami\u2019s official Instagram page announcing \u201cThe Healthiest Grocery Store In America Is Now Open,\u201d the reaction was kinder.<\/p>\n

Among the market\u2019s fans: Former Miami Mayor and crypto investor Francis Suarez<\/a> \u2014 \u201cVery excited to check it out.\u201d<\/p>\n

This story was originally published May 28, 2026 at 8:34 AM.<\/p>\n

Follow More of Our Reporting on <\/p>\n


\n \"Profile
\n <\/a><\/p>\n

Madeleine Marr<\/a><\/p>\n

Miami Herald<\/p>\n

Celebrity\/real time news reporter Madeleine Marr has been with The Miami Herald since 2003. She has covered such features as travel, fashion and food. In 2007, she helped launch the newspaper\u2019s daily People Page, attending red carpet events, awards ceremonies and press junkets; interviewing some of the biggest names in show business; and hosting her own online show. She is originally from New York City.\n <\/p>\n


\n \"Profile
\n <\/a><\/p>\n

Howard Cohen<\/a><\/p>\n

Miami Herald<\/p>\n

Miami Herald consumer trends reporter Howard Cohen, a 2017 Media Excellence Awards winner, has covered pop music, theater, health and fitness, obituaries, municipal government, breaking news and general assignment. He started his career in the Features department at the Miami Herald in 1991. Cohen is an adjunct professor at the University of Miami School of Communication.
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