{"id":302550,"date":"2026-06-10T13:21:09","date_gmt":"2026-06-10T13:21:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/302550\/"},"modified":"2026-06-10T13:21:09","modified_gmt":"2026-06-10T13:21:09","slug":"with-minu-acquisition-miami-based-unicorn-betterfly-doubles-down-on-u-s-growth","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/302550\/","title":{"rendered":"With Minu acquisition, Miami-based unicorn Betterfly doubles down on U.S. growth"},"content":{"rendered":"

Four years ago, Chilean entrepreneur Eduardo della Maggiora arrived in Miami with a long-term vision for Betterfly<\/a>, the insurtech and healthtech unicorn he founded and leads. The Miami-based company had launched in Latin America, but the United States was always part of the plan.<\/p>\n

Today, that vision took a major step forward.<\/p>\n

Betterfly just announced its acquisition of Mexican employee benefits startup Minu<\/a> in what is believed to be one of the largest startup-to-startup acquisitions in Latin America\u2019s recent history. The combined company will serve more than one million employees across more than 4,000 corporate clients in Mexico, Chile, Spain, and the United States.<\/p>\n

Della Maggiora sees the deal as a sign that Latin America\u2019s startup ecosystem is entering a new phase.<\/p>\n

\u201cLatin American VC capital markets have been even more shut down than those in the U.S. over the last two, three, four years,\u201d he told Refresh Miami. \u201cThis is not only an incredible story for us, but for the whole entrepreneurial ecosystem in Latin America.\u201d<\/p>\n

The acquisition comes at a time when venture funding across Latin America remains well below the record levels<\/a> seen during the boom years of 2021 and 2022. Against that backdrop, a major startup acquisition stands out as a different kind of milestone.<\/p>\n

Founded in Chile in 2019, Betterfly built its business around the idea that employers should help workers take a more proactive approach to their health and wellbeing. Minu, founded the same year in Mexico, focused on a different challenge: improving financial wellbeing through tools such as earned wage access, insurance products, savings solutions, and flexible employee benefits.<\/p>\n

\u201cWhen we founded Minu, we became obsessed with a deeply human problem: the lack of financial wellbeing for millions of workers,\u201d said Minu co-founder and CEO Nima Pourshasb. \u201cJoining Betterfly lets us take that mission much further \u2013 and now, to reach millions of people in the largest market in the world.\u201d<\/p>\n

\u2713<\/p>\n

Check your inbox for a confirmation email.<\/p>\n

\"\"Betterfly founder and CEO Eduardo della Maggiora and Minu co-founder and CEO Nima Pourshasb.<\/p>\n

Together, the companies are betting that employers increasingly want a broader approach to employee wellbeing that combines health, insurance, and financial wellness in a single platform.<\/p>\n

The deal also arrives as Betterfly prepares for one of its most ambitious moves yet: entering the United States.<\/p>\n

\u201cThe U.S. was always the plan,\u201d della Maggiora asserted. While Betterfly expanded rapidly throughout Latin America in its early years, the company intentionally delayed its U.S. launch. Now, after more than a year of preparation, it is preparing to roll out its offering in Florida, which combines insurance products with preventive health tools and wellness programs.<\/p>\n

\u201cThis acquisition allows us to give us more financial resources to invest in our entry into the U.S. market,\u201d he said.<\/p>\n

Miami has become the hub for that expansion. Today, Betterfly employs about 10 people in South Florida and expects to roughly triple that number over the next six to twelve months. Della Maggiora said the city\u2019s connections to Latin America, combined with its growing technology ecosystem, made it an obvious choice for the 200+ person company.<\/p>\n

\u201cIt\u2019s like a no-brainer to choose Miami as a launching pad to come into the U.S.,\u201d he said. His experience in the city helped reinforce that belief. Shortly after arriving, he recalled being welcomed by former Miami Mayor Francis Suarez and introduced to key players in the local ecosystem.<\/p>\n

\u201cWe felt welcomed here from day one,\u201d he added.\u00a0<\/p>\n

READ MORE IN REFRESH MIAMI:<\/p>\n

\"Riley<\/a> <\/p>\n

I am a Miami-based technology researcher and writer with a passion for sharing stories about the South Florida tech ecosystem. I particularly enjoy learning about GovTech startups, cutting-edge applications of artificial intelligence, and innovators that leverage technology to transform society for the better. Always open for pitches via Twitter @rileywk or www.RileyKaminer.com.<\/p>\n

\"Riley<\/a>Latest posts by Riley Kaminer (see all<\/a>) \t<\/p>\n","protected":false},"excerpt":{"rendered":"Four years ago, Chilean entrepreneur Eduardo della Maggiora arrived in Miami with a long-term vision for Betterfly, the…\n","protected":false},"author":2,"featured_media":302551,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[123,125,124],"class_list":["post-302550","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-miami","tag-miami-headlines","tag-miami-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/302550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=302550"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/302550\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/302551"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=302550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=302550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=302550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}