{"id":304674,"date":"2026-06-12T02:20:10","date_gmt":"2026-06-12T02:20:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/304674\/"},"modified":"2026-06-12T02:20:10","modified_gmt":"2026-06-12T02:20:10","slug":"st-pete-beachs-iconic-postcard-inn-reopens-as-the-luce-after-major-renovation","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/304674\/","title":{"rendered":"St. Pete Beach’s iconic Postcard Inn reopens as The Luce after major renovation"},"content":{"rendered":"\n

ST. PETE BEACH, Fla. – Nearly two years after Hurricanes Helene and Milton, a beloved St. Pete Beach<\/a> hotel officially reopened its doors with upgrades and a new name.<\/p>\n

St. Pete Beach hotel renovations <\/p>\n

The backstory:<\/p>\n

The former Postcard Inn<\/a> welcomed its first guests Thursday as The Luce. The rebranding and reopening follow extensive renovations after the 2024 hurricanes.<\/p>\n

“The whole community was hit, and it wasn’t just us,” Jeremy DaSilva, general manager of The Luce, said. “The hotel was drastically impacted by the storm surge. We’re a community. The associates lost their homes. They lost their workplace. So, the fact that we were able to bring back this hotel and bring back a lot of those associates just shows the testament of this community, this ownership.”<\/p>\n

While the hotel remains under the same ownership and management group, it has now joined Marriott\u2019s Tribute Portfolio collection.<\/p>\n

Management upgraded the property’s 200 rooms and transformed the outdoor space. The updated grounds now feature fire pits, games, a bigger pool with cabanas and a beach butler service.<\/p>\n

Modern makeover with midcentury charm <\/p>\n

Dig deeper:<\/p>\n

Despite the modern upgrades, DaSilva said they worked to preserve the property’s original character.<\/p>\n

“This is 1957, midcentury Americana,” DaSilva said. “We love the architecture. We think it brings some history, but we brought the modern flair, fantastic food, great experience.”<\/p>\n

DaSilva said they\u2019ve always planned to renovate and upgrade the property. Luce means light in Italian, a theme reflected throughout the property and at its on-site restaurant and bar, Sundrop, according to DaSilva.<\/p>\n

Praise from first guest <\/p>\n

What they’re saying:<\/p>\n

Tammy Black, the very first guest to check into The Luce Thursday, said the hotel successfully balanced its history with a fresh aesthetic.<\/p>\n

“It doesn’t seem like a typical motel on the beach-type vibe,” Black said. “But it does have that retro and the coolness about it. So, I’m happy to be here.”<\/p>\n

“We are proud of the evolution that this property was able to blossom into, and Postcard Inn had its time. The Luce is going to be the future,” DaSilva said.<\/p>\n

Ribbon-cutting ceremony <\/p>\n

What’s next:<\/p>\n

An official ribbon-cutting ceremony for The Luce Hotel is scheduled for next Wednesday, June 17.<\/p>\n

The Source: The information in this story was gathered from interviews with The Luce management and guest Tammy Black.<\/p>\n

Pinellas County<\/a>Business<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"ST. PETE BEACH, Fla. – Nearly two years after Hurricanes Helene and Milton, a beloved St. Pete Beach…\n","protected":false},"author":2,"featured_media":304675,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[558,47,115,1157,202,204,203,199,201,200,628],"class_list":["post-304674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-st-petersburg","tag-business","tag-fl","tag-news","tag-pinellas","tag-st-pete","tag-st-pete-headlines","tag-st-pete-news","tag-st-petersburg","tag-st-petersburg-headlines","tag-st-petersburg-news","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/304674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=304674"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/304674\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/304675"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=304674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=304674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=304674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}