The Opportunity<\/p>\n
This is not a traditional social media manager role.<\/p>\n
We\u2019re looking for someone who understands how to build audiences.<\/p>\n
Someone who can spot a compelling story, identify the right angle, package it into engaging content, and consistently create videos people want to watch and share.<\/p>\n
You\u2019ll work closely with Refresh Miami\u2019s leadership team to transform founder stories, startup news, podcast interviews, events, and ecosystem trends into high-performing content across LinkedIn, Instagram, X, and YouTube Shorts.<\/p>\n
The ideal candidate combines strong storytelling instincts with a growth mindset. They understand content strategy, video production, editing, analytics, and audience development.<\/p>\n
What Success Looks Like<\/p>\n
Success in this role is measured by:<\/p>\n
Growing Refresh Miami\u2019s social audience<\/p>\n
Increasing newsletter subscribers sourced from social channels<\/p>\n
Growing awareness of Refresh Miami and the Miami tech ecosystem<\/p>\n
Expanding the reach of The Miami Tech Pod<\/p>\n
Increasing engagement across our content<\/p>\n
Creating more visibility and value for partners and sponsors<\/p>\n
Responsibilities<\/p>\n
Content Strategy & Audience Growth<\/p>\n
Develop and execute Refresh Miami\u2019s short-form content strategy<\/p>\n
Identify stories, trends, founders, and moments worth capturing<\/p>\n
Build a repeatable content engine around our news coverage, events, and podcast<\/p>\n
Continuously test new formats, hooks, and content ideas<\/p>\n
Use analytics and audience insights to improve performance over time<\/p>\n
Video Production & Editing<\/p>\n
Film content at select Miami tech events and community gatherings<\/p>\n
Capture behind-the-scenes footage, founder interviews, and ecosystem moments<\/p>\n
Edit short-form videos optimized for each platform<\/p>\n
Repurpose podcast interviews into engaging clips<\/p>\n
Create content that feels native to LinkedIn, Instagram, X, and YouTube Shorts<\/p>\n
Content Publishing<\/p>\n
Write compelling hooks, captions, and calls-to-action<\/p>\n
Manage publishing schedules across platforms<\/p>\n
Ensure content is optimized for reach, engagement, and conversion<\/p>\n
Maintain a consistent publishing cadence<\/p>\n
Reporting & Optimization<\/p>\n
Track audience growth and engagement metrics<\/p>\n
Provide monthly performance reports and recommendations<\/p>\n
Identify what content is working and where opportunities exist<\/p>\n
Recommend adjustments based on platform trends and audience behavior<\/p>\n
What We\u2019re Looking For<\/p>\n
Demonstrated experience growing social media audiences through organic content<\/p>\n
Strong portfolio of short-form video work<\/p>\n
Exceptional storytelling and content instincts<\/p>\n
Experience filming and editing content independently<\/p>\n
Strong understanding of LinkedIn, Instagram Reels, X, and YouTube Shorts<\/p>\n
Ability to identify compelling moments and transform them into engaging content<\/p>\n
Comfortable working independently and moving quickly<\/p>\n
Strong communication and project management skills<\/p>\n
Ability to balance creativity with data-driven decision making<\/p>\n
Bonus Points<\/p>\n
Experience working with media brands, newsletters, podcasts, or creator-led businesses<\/p>\n
Experience covering startups, venture capital, technology, or entrepreneurship<\/p>\n
Familiarity with the Miami startup ecosystem<\/p>\n
Experience growing newsletter subscriptions through social media<\/p>\n
Experience creating content for founders, investors, or business audiences<\/p>\n
Logistics<\/p>\n
Contract \/ Freelance<\/p>\n
Part-time (approximately 10\u201315 hours per week)<\/p>\n
Miami-based preferred<\/p>\n
Must be available for occasional in-person filming at events, podcast recordings, and community gatherings<\/p>\n
Flexible schedule<\/p>\n
Expected Deliverables<\/p>\n
On average, we expect:<\/p>\n
20\u201330 short-form videos per month<\/p>\n
Coverage of 1\u20132 Refresh Miami events per month<\/p>\n
Clips from every podcast episode<\/p>\n
Weekly publishing cadence across key platforms<\/p>\n
Monthly analytics and growth review<\/p>\n
How to Apply<\/p>\n
Please send:<\/p>\n
A short introduction about yourself<\/p>\n
Examples of social accounts you\u2019ve personally helped grow<\/p>\n
Examples of short-form videos you\u2019ve created and edited<\/p>\n
Links to your portfolio or relevant work<\/p>\n
Your availability and compensation expectations<\/p>\n
In addition, please answer the following:<\/p>\n
What are three content ideas you would create immediately for Refresh Miami<\/p>\n
What are three things you would change about our current social strategy<\/p>\n
Create one sample short-form video using existing Refresh Miami content and explain why you chose that approach.<\/p>\n
We\u2019re less interested in resumes and more interested in seeing how you think, create, and grow audiences.<\/p>\n
Refresh Miami is an equal opportunity employer.<\/p>\n","protected":false},"excerpt":{"rendered":"The Opportunity This is not a traditional social media manager role. We\u2019re looking for someone who understands how…\n","protected":false},"author":2,"featured_media":23779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[225,227,226],"class_list":["post-305570","post","type-post","status-publish","format-standard","has-post-thumbnail","category-hialeah","tag-hialeah","tag-hialeah-headlines","tag-hialeah-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/305570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=305570"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/305570\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/23779"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=305570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=305570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=305570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}