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<\/p>\nThe Pirates of the Caribbean star fronts the brand\u2019s new campaign, calling the tale behind its \u2018Devil\u2019s Cellar\u2019 one of the most \u201ciconic stories in the world of wine\u201d.<\/p>\n
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Casillero del Diablo is no stranger to A-list talent, having collaborated with Narcos actor Pedro Pascal since 2021. Pascal, who also featured in Game of Thrones, The Mandalorian, and Wonder Woman 1984, starred in the Chilean producer\u2019s Wine Legend creative<\/a> at a time when he was the \u2018most searched-for star\u2019 on movie news site IMDb.<\/p>\n Now Casillero del Diablo, owned by South American powerhouse Vi\u00f1a Concha y Toro, has roped in another red carpet favourite as it reaches \u201ca fresh milestone in the brands\u2019 history\u201d.<\/p>\n Sebasti\u00e1n Aguirre, global marketing director at Casillero del Diablo, called Orlando Bloom \u201ca figure of international reach, with a substantial career, embodying values deeply aligned with our DNA: sophistication, character, authenticity and a truly global outlook.\u201d\u00a0 \u00a0<\/p>\n In addition to his extensive film career, Bloom is also a long-time UNICEF ambassador, \u201cactively participating in humanitarian initiatives around the world,\u201d said Aguirre.<\/p>\n Extraordinary heritage<\/p>\n Speaking on the new relationship, Bloom said: \u201cI\u2019m incredibly proud to be partnering with Casillero del Diablo, a brand with an extraordinary heritage and one of the most iconic stories in the world of wine.\u201d<\/p>\n He continued: \u201cThe Wine Legend is steeped in mystery, character, and a real sense of drama, which makes it such a compelling story to tell. What excites me most is the opportunity to help bring that legacy to life for a new global audience, honouring its origins while reimagining it in a way that feels fresh, cinematic, and contemporary.\u201d<\/p>\n The new campaign will be rolled out globally over the next few months, premiering in its home country Chile and the UK (the top market for Casillero del Diablo) as well as Brazil, Mexico and Ireland. It is hoped that the campaign will strengthen the brand\u2019s positioning and connect with \u201cnew audiences around the world.\u201d<\/p>\n Casillero del Diablo is Great Britain\u2019s number one Chilean wine brand and ranks third by value among the UK\u2019s Top 10 wine brands.<\/p>\n Star of Staropramen<\/p>\n Bloom has previously teamed up with Czech lager brand Staropramen on its \u201cBrewed by Experts, for Experts\u201d campaign<\/a>. The cinematic advertisements showed him explaining his historical connection to Prague\u2019s beer culture.<\/p>\n \u201cI know why they call Prague the golden city,\u201d Bloom said in the campaign, before watching chefs pour from a bottle of Staropramen into a sizzling frying pan, adding: \u201cI\u2019ve uncovered the secrets of its delicious food\u201d.<\/p>\n Check out db\u2019s top celebrity drinks collaborations of 2025, including Harrison Ford, Charles LeClerc and Robert Patinson, here.<\/a><\/p>\n Related news<\/p>\n \n \n
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