Never judge a book by its cover. At a new pop-up in Wynwood, don\u2019t judge a bag of Lay\u2019s potato chips by its packaging \u2014 because it might actually be socks! Odd socks. In fact, every single thing you open in OddMart, whether it\u2019s a box of twinkies or a can of Corona, will be, you guessed it, socks. Deco investigates.<\/p>\n
Today, my Deco investigation begins with a company called Odd Sox.<\/p>\n
Ahmad Akar: \u201cOdd Sox is the coolest, funnest, most comfortable sock brand in the world.\u201d<\/p>\n
But it was at their Wynwood pop-up where the case took an unexpected turn.<\/p>\n
At first glance, OddMart looks like your average neighborhood store. But after spending several minutes inside, I\u2019ve uncovered something deeply disturbing: Almost nothing in that place is what it claims to be.<\/p>\n
Ahmad Akar: \u201cOddMart is a grocery store but instead of food, it\u2019s all socks and accessories.\u201d<\/p>\n
At this point, I began to suspect a massive false advertising scheme.<\/p>\n
Ahmad Akar: \u201cWe have collaborations with over 50 brands. So when you walk in, you\u2019re gonna see a bunch of cereal, chip bags, sodas, but instead of the actual product, it\u2019s just socks.\u201d<\/p>\n
Alex: \u201cI\u2019m here with Rachel who is a \u2018customer\u2019 and holding a Kool-Aid package of some sort.\u201d<\/p>\n
Rachel: \u201cI love Kool-Aid. I think this is really cool.\u201d<\/p>\n
Ahmad Akar: \u201cPeople pick it up really quickly when you see our branding. Others, I mean.\u201d<\/p>\n
Alex: \u201cWhat were you expecting in that package?\u201d<\/p>\n
Rachel: \u201cWhat do you mean?\u201d<\/p>\n
Ahmad Akar: \u201cWe had this guy come in wandering the whole store for like 30 minutes.\u201d<\/p>\n
I thought I\u2019d start my morning with a balanced breakfast. Instead I ate socks.<\/p>\n
Ahmad Akar: \u201cHe just literally had no clue what\u2019s going on.\u201d<\/p>\n
Alex: \u201cWhat do you think it is? Kool-Aid?\u201d<\/p>\n
Rachel: \u201cIt\u2019s socks.\u201d<\/p>\n
Ahmad Akar: \u201cI mean, he\u2019s been asking questions for a long time now. First he tried to grab a beer and actually drink the beer.\u201d<\/p>\n
Socks.<\/p>\n
Ahmad Akar: \u201cThen he went over to the chip aisle.\u201d<\/p>\n
These aren\u2019t potato chips. They\u2019re socks.<\/p>\n
Ahmad Akar: \u201cAnd just a reminder, the socks and underwear are not edible. Then he went over to the toilet that we have, shout out to Dude Wipes, then he tried to actually use the Dude Wipes. He physically tried to use the toilet that we have here, which is just a prop.\u201d<\/p>\n
Rachel: \u201cNo! No!\u201d<\/p>\n
Alex: \u201cLook away!\u201d<\/p>\n
My finding\u2019s inconclusive. But one thing\u2019s for sure, the photo ops here are pretty cheesy.<\/p>\n
Ahmad Akar: \u201cWe have the world\u2019s largest Cheez-It box. We have a giant cereal bowl that you can jump into, take photos, and for the World Cup, shout out to Sour Patch Kids, we have a mini soccer field where you can attempt to win some free socks. You get a two-pack of socks for only $25, hats are $25.\u201d<\/p>\n
OddMart is open daily from noon to 8 p.m. through July 19 and located behind a discreet door at 285 NW 27 St.<\/p>\n
Copyright 2026 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.<\/p>\n
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