A refurbishment will transform the hotel into Waldorf Astoria Miami Beach, bringing the brand\u2019s timeless elegance to one of the world\u2019s most sought\u2011after destinations<\/p>\n
Hilton and Reuben Brothers announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the Waldorf Astoria brand\u2019s debut in the Miami Beach market. The resort will undergo a meticulous renovation and repositioning ahead of its planned Winter 2027 relaunch and will be managed by Hilton.Located on a prime stretch of oceanfront along Collins Avenue, the transformed hotel will feature 348 newly refreshed suites with ocean views and balconies, a reimagined arrival experience with Peacock Alley, a new food and beverage program, a newly curated spa and wellness experience, enhanced pool deck amenities and revitalized event spaces.Waldorf Astoria Miami Beach will join Waldorf Astoria\u2019s global portfolio of 40 iconic properties, introducing the brand\u2019s signature elegance and intuitive service to Miami Beach while strengthening Hilton\u2019s expanding footprint in Florida.<\/p>\n
MIAMI and MCLEAN, Va. \u2013 Hilton<\/a> (NYSE: HLT) and Reuben Brothers<\/a> today jointly announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand\u2019s debut in the market. Owned by Reuben Brothers, the resort will undergo a meticulous renovation and repositioning ahead of its Winter 2027 planned relaunch, at which time it will be managed by Hilton.<\/p>\n \u201cThis signing reflects the continued momentum of Hilton\u2019s luxury portfolio growth in highly sought-after destinations across the Americas,\u201d said Danny Hughes, president, Americas, Hilton. \u201cWith a growing Florida presence that now spans from Orlando to South Florida, our luxury brands continue to resonate with travelers seeking bespoke experiences. Miami Beach is a globally renowned locale with strong demand for elevated hospitality, and we are proud to partner with Reuben Brothers to introduce Waldorf Astoria in a way that both celebrates the city\u2019s character and sets a new benchmark for modern luxury.\u201d<\/p>\n Set along a prime stretch of oceanfront on Collins Avenue, the property commands one of Miami Beach\u2019s most desirable beachfront locations, offering direct access to the sand and sweeping, unobstructed views of the Atlantic Ocean and the Miami skyline. Located within Miami Beach\u2019s luxury hotel corridor, the property sits moments from the area\u2019s celebrated dining, nightlife and cultural institutions.<\/p>\n \u201c2201 Collins Avenue is one of Miami Beach’s most storied addresses and we are proud to announce our plans for a landmark restoration in partnership with Waldorf Astoria,” said Kim Phoebus, COO of US Hotels, Reuben Brothers. “Every room will feature a private balcony and sea view, while the public spaces will offer exceptional dining and elegant event venues. This meticulous restoration represents the next chapter of Miami’s most coveted beachfront address, and one that will continue to enrich the local economy and community for generations to come.”<\/p>\n Rising 20 stories above Collins Avenue, the hotel\u2019s transformation, led by Reuben Brothers, will pair Waldorf Astoria\u2019s signature elegance, intuitive service and sense of occasion with the dynamic energy, cultural heritage and coastal allure of Miami Beach. Designed by Avenue Interior Design, the transformed Waldorf Astoria Miami Beach will introduce a distinctive collection of art, signature experiences and amenities. Guests will enjoy:<\/p>\n 348 newly refreshed suites, among the most spacious in the market, all with ocean views, balconies and a refined, contemporary aestheticA reimagined arrival experience, including a new lobby and Peacock Alley, the brand\u2019s signature gathering place for guests and locals alikeA new food and beverage program led by world-class culinary talentA newly curated spa and wellness experience, complemented by an enhanced fitness centerEnhancements to the 48,000-square-foot pool deck, including private cabanasRevitalized event spaces for private gatherings, celebrations and social occasions<\/p>\n \u201cMiami Beach is one of those rare destinations with a spirit the world immediately recognizes: dynamic, expressive, sunlit and full of life,\u201d said Dino Michael, senior vice president and category head, Hilton Luxury Brands. \u201cFor Waldorf Astoria, it is an extraordinary canvas. Waldorf Astoria Miami Beach will bring a new chapter of elegance, one that honors the destination\u2019s cultural energy, coastal beauty and iconic sense of style while creating an experience that feels timeless, deeply personal and entirely of its place.\u201d<\/p>\n Miami Beach stands among the world\u2019s most iconic destinations, known for its oceanfront glamour, cultural vibrancy and enduring global appeal. The debut of Waldorf Astoria in Miami Beach reflects both Reuben Brothers’ commitment to investing in iconic addresses and transformative restorations, and Hilton’s continued expansion of its luxury portfolio in the world’s most sought-after destinations, following the partnership\u2019s recent launch of the investment in the historic Waldorf Astoria London – Admiralty Arch.<\/p>\n Waldorf Astoria Miami Beach will participate in Hilton Honors, the award-winning guest-loyalty program and will join Waldorf Astoria\u2019s<\/a> global portfolio of 40 iconic properties located in the world\u2019s most sought-after destinations, including the forthcoming Waldorf Astoria Miami slated to open in Downtown Miami in 2028. The hotel further strengthens Hilton\u2019s expanding footprint in Florida, where more than 520 properties across the state currently welcome guests.<\/p>\n Read more about Waldorf Astoria Hotels & Resorts at\u00a0stories.hilton.com\/waldorfastoria<\/a>.<\/p>\n FAQ: Waldorf Astoria Hotels & Resorts to Debut in Miami Beach in Partnership with Reuben Brothers Following the Transformation of a Landmark Oceanfront PropertyWhat is Waldorf Astoria Miami Beach?<\/p>\n Hilton and Reuben Brothers announced the signing of a management agreement to transform a premier Miami Beach hotel into Waldorf Astoria Miami Beach, marking the brand\u2019s debut in the market. The resort will undergo a meticulous renovation and repositioning ahead of its planned Winter 2027 relaunch as Waldorf Astoria Miami Beach – a transformed oceanfront property that brings Waldorf Astoria\u2019s signature elegance and intuitive service to Miami Beach.<\/p>\n Who is involved in the Waldorf Astoria Miami Beach project?<\/p>\n The project involves Hilton and Reuben Brothers. Reuben Brothers owns the property and is leading the transformation, while Hilton will manage the hotel following its planned relaunch as Waldorf Astoria Miami Beach.<\/p>\n When will Waldorf Astoria Miami Beach open?<\/p>\n The resort is expected to relaunch in Winter 2027 following a renovation and repositioning of the property.<\/p>\n Where is Waldorf Astoria Miami Beach located?<\/p>\n The property is set along a prime stretch of oceanfront on Collins Avenue within Miami Beach\u2019s luxury hotel corridor, offering direct access to the beach and views of the Atlantic Ocean and the Miami skyline, as well as proximity to the area\u2019s dining, nightlife and cultural institutions.<\/p>\n Why is the debut of Waldorf Astoria to Miami Beach significant?<\/p>\n The announcement reflects Hilton\u2019s continued expansion of its luxury portfolio in the world\u2019s most sought-after destinations, introducing Waldorf Astoria to Miami Beach – a globally renowned locale with strong demand for elevated hospitality – in a way that celebrates the city\u2019s character while setting a new benchmark for modern luxury.<\/p>\n What amenities and experiences will guests find at Waldorf Astoria Miami Beach?<\/p>\n Guests will enjoy 348 newly refreshed suites with ocean views and balconies, a reimagined arrival experience including Peacock Alley, a new food and beverage program led by world-class culinary talent, a newly curated spa and wellness experience, enhancements to the pool deck with private cabanas, and revitalized indoor and outdoor event spaces.<\/p>\n About Hilton<\/p>\n Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 28 world-class brands comprising more than 9,200 properties and over 1.3 million rooms, in 144 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 4 billion guests in its more than 100-year history. Named as the No. 1 World\u2019s Best Workplace by Great Place to Work and Fortune, Hilton aims to create the best culture for its 500,000 team members around the world. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 250 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app<\/a>, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com<\/a>\u00a0for more information, and connect with Hilton on\u00a0Facebook<\/a>, LinkedIn<\/a>, Instagram<\/a> and YouTube<\/a>.<\/p>\n About Waldorf Astoria Hotels & Resorts<\/p>\n Waldorf Astoria Hotels & Resorts<\/a> is an award-winning portfolio of 40 iconic properties, each embodying a distinct sense of place through sincerely elegant service, one-of-a-kind experiences and culinary mastery in landmark destinations around the world. The highly anticipated reopening of Waldorf Astoria New York, which Conrad Hilton called \u201cThe Greatest of Them All,\u201d marked a defining moment for the brand – reintroducing a legend while ushering in a new era of luxury. Inspired by their timeless environments, Waldorf Astoria hotels deliver an effortless experience seamlessly, creating a true sense of place for guests through stunning architecture, the famous Peacock Alley, refined art collections, Michelin-starred dining and elevated in-room amenities. In addition to the brand\u2019s world-class hotel offerings, Waldorf Astoria boasts a global residential portfolio that provides the comfort of a private home combined with unsurpassed amenities and high-touch service. Waldorf Astoria is part of Hilton, a leading global hospitality company. Experience an unforgettable stay at Waldorf Astoria Hotels & Resorts by booking at waldorfastoria.com<\/a> or through the industry-leading Hilton Honors app<\/a>. Hilton Honors<\/a> members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Waldorf Astoria Hotels & Resorts at stories.hilton.com\/waldorfastoria<\/a>, and follow the brand on X<\/a> and Instagram<\/a>. \u00a0 <\/p>\n About Reuben Brothers<\/p>\n Reuben Brothers is a global leader in private equity, international real estate, hospitality, credit financing, sports and media, with world-class investments spanning the United Kingdom, Europe and the Americas. Its holdings include a distinguished collection of luxury hospitality and retail assets, including Cambridge House, Waldorf Astoria London \u2013 Admiralty Arch, The Twenty Two London and New York, The Surrey, A Corinthia Hotel, The Vineta in Palm Beach, Century Plaza in Los Angeles, Hotel La Palma in Capri and Burlington Arcade in Mayfair. The Group’s wider interests include London Oxford Airport, Arena Racing Company, Newcastle United Football Club, and EDGLRD, the Miami based media and entertainment company. Its philanthropic arm, the Reuben Foundation, was established in 2002 and supports initiatives across the arts, healthcare and education around the world. Rooted in entrepreneurship and family values, Reuben Brothers operates with integrity and partners with organisations that share its long-term vision and commitment to excellence.<\/p>\n