{"id":333156,"date":"2026-07-08T14:37:17","date_gmt":"2026-07-08T14:37:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/333156\/"},"modified":"2026-07-08T14:37:17","modified_gmt":"2026-07-08T14:37:17","slug":"alaias-pink-hued-miami-store-is-made-to-feel-almost-alive","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/333156\/","title":{"rendered":"Ala\u00efa\u2019s pink-hued Miami store is made to \u2018feel almost alive\u2019"},"content":{"rendered":"

From a distance, the new Ala\u00efa<\/a> store in the heart of Miami<\/a>\u2019s design district looks to be painted a warm pastel pink. A closer look reveals that the exterior and many surfaces inside are clad in diminutive mosaic tiles, creating unexpectedly intricate textures. The choice is both a nod to Miami\u2019s art deco history and entirely fitting for the brand, given how Azzedine Ala\u00efa built a legacy for his namesake house of creating clothes that appear effortlessly sensual, belying their often complex, sculptural constructions.<\/p>\n

Inside Ala\u00efa\u2019s serene new store in Miami\u2019s design district<\/p>\n

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\"Alaia\n<\/p>\n

(Image credit: Ala\u00efa)<\/p>\n

\u2018We wanted to create a dialogue between the identity of Ala\u00efa and the character of Miami,\u2019 says Ruxandra Haller\u00f6d of Swedish design studio Halleroed<\/a>, who worked with the maison on the store. This Miami opening marks the fifth collaboration between Halleroed and Ala\u00efa, which has involved working closely with former creative director Pieter Mulier. \u2018From the beginning, we had many conversations about Azzedine Ala\u00efa\u2019s legacy and what we felt was truly archetypal for the brand,\u2019 says Haller\u00f6d. \u2018One of the ideas we developed was translating the femininity of Ala\u00efa\u2019s clothing into architecture in a restrained, minimal way. This resulted in a language of soft, curved forms combined with sharp rectangular geometries, creating a tension between the two.\u2019<\/p>\n

In the Miami store, this language unfolds in pale pink throughout, a nod to one of Ala\u00efa\u2019s signature shades. (In other stores by Halleroed, recognisably Ala\u00efa design elements like laser-cut patterns are referenced in repeating circular features.) Contrasting with the soft hue, metallic and leather textures appear intermittently. The store is arranged over different levels, with areas dedicated variously to footwear, accessories, and ready-to-wear \u2013 the last defined by abundant mirrors and softly bright lighting, creating an airy yet intimate space. As in other outposts, the late Mr Ala\u00efa\u2019s reverence for design is reflected in a collection of exceptional furniture in the new Miami store. The selection brings together both vintage and modern pieces, by the likes of Reinhard M\u00fcller, Philippe Starck and Ron Arad, and was curated by interior designer Martin Br\u00fbl\u00e9.<\/p>\n

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\"Alaia\n<\/p>\n

(Image credit: Ala\u00efa)<\/p>\n

Elsewhere, bespoke planters created by renowned botanist and longtime Ala\u00efa collaborator Patrick Blanc add greenery to the interior and exterior. \u2018For us, Miami is also defined by its lush tropical vegetation,\u2019 says Haller\u00f6d, \u2018so we integrated abundant planting into the architecture<\/a> itself, allowing it to become part of the spatial experience rather than simply decoration.\u2019 As well as being a link to the city, Blanc\u2019s work is something of an Ala\u00efa signature too: one of his \u2018vertical gardens\u2019 covers a large wall in the courtyard of the house\u2019s sprawling flagship on rue de Marignan in Paris<\/a>.<\/p>\n

<\/p>\n

\u2018What we find most special is the way the architecture feels almost alive,\u2019 says Haller\u00f6d of the Miami store. \u2018Curved forms seem to grow organically out of the ground, the columns and the fa\u00e7ade, becoming display elements, seating and oversized planters.\u2019 The overall effect encapsulates Ala\u00efa: a meeting of tradition and modernity, where unconventional design codes abound, the sensual is prioritised, and apparent simplicity is the result of complex consideration. The result \u2018creates a fluid relationship between architecture, furniture and landscape, making the entire space feel like one continuous sculptural composition\u2019.<\/p>\n

The new store is at 171 NE 39th St, Miami<\/p>\n

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\"Alaia\n<\/p>\n

(Image credit: Ala\u00efa)<\/p>\n

\n

\"Alaia\n<\/p>\n

(Image credit: Ala\u00efa)<\/p>\n

\n

\"Alaia\n<\/p>\n

(Image credit: Ala\u00efa)<\/p>\n

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