A rendering of the Jacksonville Schumacher design shop. (Image courtesy of Schumacher)<\/p>\n
NEW YORK \u2013 Schumacher plans to open two new showrooms and design shops<\/a> in Florida this September, one in Jacksonville and the other in West Palm Beach<\/a>. They will be the brand\u2019s first brick-and-mortar locations in each city.<\/p>\n Each showroom will offer a traditional to-the-trade experience for interior designers as well as a luxury shop for sourcing accessories<\/a> and antiques, the company said. Schumacher\u2019s sister company Patterson Flynn<\/a>, which specializes in floor coverings<\/a>, will have a significant presence in both locations.<\/p>\n Florida\u2019s rapidly growing design<\/a> industry prompted Schumacher to expand there, the company said.<\/p>\n Locally based designer Stephanie Jarvis has kitted out the 3,000 square-foot Jacksonville space \u201cto showcase what Schumacher does best: clean, classic American style, with a gorgeous nod to Southern traditional elements and beloved Florida moments,\u201d Jarvis said.<\/p>\n The 6,000 square-foot West Palm Beach showroom and design shop is designed by decorator Celerie Kemble, a Palm Beach native who frequently collaborates with Schumacher. The space features decorative lighting from Visual Comfort, lacquered tables from Dunes & Duchess, bathroom fittings from Waterworks and Vanity & Co., bathroom tile<\/a> from Sabine Hill, and an array of Patterson Flynn floorcoverings<\/a>, including an entire room devoted to its popular abaca rug collection.<\/p>\n The two shops will also offer more than 7,000 Schumacher fabrics, wallpapers and trims as well as patterns from sister brands Backdrop, Iksel Decorative Arts<\/a>, Bor\u00e5stapeter and Tillett Textiles<\/a>. Patterson Flynn goods include a curated range of made-to-order rugs, pieces from its signature abaca collection, and a variety of artisanal hand-knotted and flatweave floor coverings.<\/p>\n The design shops will also sell a collection of antiques, pillows, throws, baskets, coffee table books, art and handmade ceramics, and will host educational events, trunk shows, book signings and workshops.<\/p>\n \u201cFlorida is one of the largest centers of design in the country,\u201d said Schumacher North America President Emily Romero, \u201cand both Jacksonville and West Palm Beach have their own distinct identities, with a clear sense of who they are and how they live. We\u2019ve designed each location to honor that, intending to bring the breadth of what Schumacher, Patterson Flynn, Tillett, Backdrop, and our broader family of brands have to offer in a way that feels tailored and genuinely relevant to each market. Florida is one of a kind, and it deserves design resources that treat it as such.\u201d<\/p>\n