{"id":334921,"date":"2026-07-09T21:33:14","date_gmt":"2026-07-09T21:33:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/334921\/"},"modified":"2026-07-09T21:33:14","modified_gmt":"2026-07-09T21:33:14","slug":"purple-mattress-expansion-strategy-means-jacksonville","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/334921\/","title":{"rendered":"Purple Mattress expansion strategy means Jacksonville"},"content":{"rendered":"

A new retail storefront in Jacksonville, Purple Mattress, is cleared to build-out at The Markets at Town Center.<\/p>\n

The city issued a permit July 8 for Utah-based mattress and bedding retailer Purple Innovation Inc. to prepare space for a showroom in The Markets at Town Center.<\/p>\n

Horizon Retail Construction Inc. of Sturtevant, Wisconsin, is the contractor for the $135,000 project to build-out a 3,215-square-foot space at 4866 Big Island Drive.<\/p>\n

Signs are posted in the windows in the storefront between J.Crew Factory and Ideal Image that say \u201cPurple\u201d and \u201cLess Pain. Better Sleep.\u201d<\/p>\n

\u201cHello Jacksonville,\u201d one says \u201cBetter Sleep Coming Soon.\u201d<\/p>\n

\"Purple<\/p>\n

Purple Innovation Inc. is proposed in The Markets at Town Center in Unit 23, called Unit 8 in permitting.<\/p>\n

Special to the Daily Record<\/p>\n

Kimco Realty of Jericho, New York, is the owner and landlord of the shopping center. Codes-ABC Inc. of Orange Park provided private plan review.\u00a0<\/p>\n

Lehi, Utah-based Purple Innovation, founded in 2015, says in its annual Securities and Exchange Commission report that it operates 55 Purple showrooms across the United States, down from 58 at the end of 2024 and 60 at the end of 2023.<\/p>\n

\u201cWe continue to strategically operate showrooms and anticipate continued expansion of our showrooms in the future,\u201d it says.<\/p>\n

The leased showrooms comprise 11 in California, six in Texas, four in Utah and 22 in other states.<\/p>\n

Purple\u2019s mattresses are available at other stores, such as Mattress Firm, Ashley and Costco, but the Markets at Town Center store is its first area showroom.\u00a0<\/p>\n

Purple.com shows three Florida stores in Orlando, Sarasota and Tampa.<\/p>\n

\"Signs<\/p>\n

Signs are up in The Markets at Town Center for a Purple mattress and bedding store.<\/p>\n

Photo by Karen Brune Mathis<\/p>\n

The company says it began as a digital brand and expanded into brick-and-mortar stores.<\/p>\n

Investors.purple.com says the company designs and makes \u201cinnovative, premium, branded comfort products, including mattresses, pillows, bedding, frames and more.\u201d<\/p>\n

\u201cOur products are the result of over 30 years of innovation and investment in proprietary and patented comfort technologies and the development of our own manufacturing processes,\u201d it says.<\/p>\n

It says that its signature innovation, the GelFlex Grid, originally was developed in medical settings to support the body to deliver pressure relief, alignment and temperature balance.<\/p>\n

It says the technology extends into its pillows, bedding and cushions.<\/p>\n

The publicly traded company announced March 31 that for the full year of 2025, its net revenue dropped 3.9% from 2024 to $468.7 million, a reduction \u201cdriven primarily by ecommerce headwinds, partially offset by expanded partnerships in the wholesale channel.\u201d<\/p>\n

The company reported that gross profit increased while operating expenses decreased, \u201cdriven by restructuring actions and productivity initiatives.\u201d<\/p>\n

\"The<\/p>\n

The city issued a permit July 8 for build-out of Purple Mattress at The Markets at Town Center.<\/p>\n

Courtesy of Purple Innovation LLC<\/p>\n

It reported that the 2025 net loss was $51.4 million, an improvement from a $97.9 million loss in 2024.<\/p>\n

The company said it expected 2026 revenue to be $500 million to $520 million.<\/p>\n

\u201cOver the past year, we strengthened our foundation through disciplined cost actions and manufacturing consolidation, while reinforcing our premium positioning,\u201d Purple CEO Rob DeMartini said in the report to the SEC.<\/p>\n

The restructuring plan included permanent closure in the second quarter of 2025 of both Utah manufacturing facilities to consolidate mattress production in an 844,000-square-foot McDonough, Georgia, manufacturing plant and distribution center. McDonough is south of Atlanta.<\/p>\n

The company says it also has a 198,000-square-foot distribution center in Salt Lake City that also will assemble, package and ship products.\u00a0<\/p>\n

\u201cWe believe our McDonough factory provides ample room to accommodate our future growth and expansion plans for the near term,\u201d it says.<\/p>\n

For the first quarter, which ended March 31, Purple reported net revenue fell 8.1% over the year to $95.7 million, attributed primarily \u201cby softness in e-commerce and lower wholesale revenue, partially offset by growth in showrooms.\u201d\u00a0<\/p>\n

The company updated its 2026 outlook for full year revenue to $465 million to $485 million, due to an accounting adjustment.<\/p>\n

Purple Mattress markets and sells its products directly to consumers and through wholesale.<\/p>\n

Its direct-to-consumer sales are through Purple.com, its showrooms, its customer contact center and its online marketplaces.<\/p>\n

For 2025, its direct-to-consumer sales accounted for almost 56% of its net revenue, down from 2024. Wholesale sales accounted for about 44%, up over the year.<\/p>\n

The Markets at Town Center store is part of the plan to expand.<\/p>\n

\u201cWe continue to strategically operate showrooms and anticipate continued expansion of our showrooms in the future,\u201d the company said in its annual reported filed with the SEC.<\/p>\n

A further look shows that ecommerce sales of $182.8 million for 2025 were down from $206.3 million, with showroom sales up to $78.5 million from $77.36 million and wholesale revenue up to $207.39 million from $204.2 million.<\/p>\n

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