TALLAHASSEE, Fla. (WCTV) \u2013 After Leon County Schools hired the firm Caissa K12 to help with enrollment numbers, the organization is sharing how they plan to support the district.<\/p>\n
\u201cLong-term, this is a way to help stabilize the enrollment,\u201d Caissa K12 President Adrian Bond said. \u201cThe dollars follow the students, so the more students the district has, the more resources that come in return.\u201d <\/p>\n
Bond said their organization is currently working with 13 public school districts in Florida. <\/p>\n
\u201cThe private schools, the charters, the homeschool networks, they do a fabulous job of reaching out and engaging very proactively with their families to tell their story,\u201d Bond said. \u201cSo what we do is we run a grassroots campaign for traditional public schools to take their communication points, that they are normally speaking at a high level, and taking it to a grassroots level one parent at a time.\u201d <\/p>\n
He said that includes efforts like door-knocking and phone calls with parents and families. <\/p>\n
LCS Superintendent Rocky Hanna said enrollment has dropped about one percent<\/a> per year, as families look for alternative options to public school. <\/p>\n \u201cThese types of initiatives, I believe, are going to have to be the cornerstone of public school districts going forward in order to compete and to stay a relevant factor in light of all the school choice options,\u201d Bond said. <\/p>\n Overall, the organization is operating in 27 states. Bond said, on average, they see students staying in public schools for about three years, and in some areas, students are hitting the five-year mark. <\/p>\n Caissa K12 only gets paid for students they bring into Leon County Schools. <\/p>\n To keep up with the latest news as it develops, follow WCTV on Facebook<\/a>, Instagram<\/a>, YouTube<\/a>, Nextdoor<\/a> <\/a>and X<\/a> (Twitter<\/a>).<\/p>\n Have a news tip or see an error? Write to us here<\/a>. Please include the article\u2019s headline in your message.<\/p>\n Be the first to see all the biggest headlines by downloading the WCTV News app. Click here<\/a> to get started.<\/p>\n Copyright 2026 WCTV. All rights reserved.<\/p>\n