Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more.\u00a0<\/p>\n
Want to learn more about these talented creatives and\u00a0how they approach\u00a0their craft?\u00a0<\/p>\n
Agency Access\u00a0is a\u00a0monthly\u00a0feature that\u00a0gives clients and partners\u00a0a little insight into our\u00a0dynamic\u00a0team.\u00a0This month,\u00a0Emily Golden\u00a0is\u00a0sharing her thoughts.\u00a0<\/p>\n
Name:\u00a0Emily Golden, APR, CPRC\u00a0<\/p>\n
Job Title:\u00a0Director of\u00a0Public Relations\u00a0<\/p>\n
Previous\u00a0roles\u00a0at\u00a0Priority Marketing:\u00a0Assistant Director of Public Relations, Senior Public Relations\u00a0Manager, Public Relations Manager, Public Relations Specialist, Public Relations Coordinator, Public Relations Intern\u00a0<\/p>\n
Agency Access Q&A\u00a0<\/p>\n
What first drew you to Priority Marketing?\u00a0<\/p>\n
\u201cI started at Priority Marketing as a summer intern while I was attending Florida Gulf Coast University. From the very beginning, I was particularly drawn to Teri\u2019s entrepreneurial journey of building a successful business while prioritizing her family and the company\u2019s deep commitment to giving back to the community. As a young professional just entering the industry, I wanted to work somewhere that shared my values, and I quickly found that here. The people, company\u00a0culture\u00a0and opportunity to make a meaningful impact have kept me here ever since.\u201d<\/p>\n
Why should businesses and nonprofits integrate public relations into their strategic marketing plan?<\/p>\n
\u201cPublic relations\u00a0is\u00a0essential for building awareness and trust. Marketing helps tell your story, while PR earns credibility by\u00a0validating\u00a0that story through media coverage, community\u00a0engagement\u00a0and thought leadership. Whether\u00a0you\u2019re\u00a0a business looking to grow or a nonprofit working to advance your mission, taking a proactive approach to engaging with the media and your community helps\u00a0establish\u00a0credibility, strengthen\u00a0relationships\u00a0and keep your organization top of mind with your key audiences.\u201d\u00a0<\/p>\n
Beyond news releases, what\u00a0are your go-to\u00a0PR tactics\u00a0that\u00a0help\u00a0clients connect with their target audiences?\u00a0<\/p>\n
\u201cNews\u00a0releases are just one piece of a broader media relations strategy. Building strong media relationships and\u00a0identifying\u00a0compelling stories help organizations connect authentically with their audiences while earning third-party credibility.\u00a0Another valuable PR tactic is pursuing awards because they provide independent recognition while elevating the visibility of an organization and its leadership.\u00a0They\u2019re\u00a0also a meaningful way to celebrate the people and initiatives behind an organization\u2019s success, from recognizing stand-out employees and dedicated volunteers to generous donors and impactful community programs.\u201d\u00a0<\/p>\n
How do you define a\u00a0successful\u00a0public relations campaign?\u00a0<\/p>\n
\u201cA successful campaign is one that drives measurable impact and supports an organization\u2019s overall business goals. What\u00a0I find most rewarding\u00a0is seeing how PR helps move the needle through increased awareness, greater\u00a0engagement\u00a0and stronger community relationships. Those outcomes\u00a0demonstrate\u00a0that the message is reaching the right people and is making a powerful impression.\u201d\u00a0<\/p>\n
How has Priority Marketing responded to the changing media landscape, and where do you see PR heading in the next 5-10\u00a0years?\u00a0<\/p>\n
\u201cThe media landscape is constantly evolving, and\u00a0we\u2019re\u00a0evolving right alongside it by adapting to\u00a0new trends, technologies and the changing ways people consume information. Looking ahead, authenticity,\u00a0transparency\u00a0and storytelling will only become more important. People want to support organizations and businesses that share their values and make a genuine impact in their communities. While trends and tactics may change, strong storytelling, thought\u00a0leadership\u00a0and trusted relationships will always be the foundation of effective public relations.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media,…\n","protected":false},"author":2,"featured_media":310424,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[209,211,210],"class_list":["post-348833","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cape-coral","tag-cape-coral","tag-cape-coral-headlines","tag-cape-coral-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/348833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=348833"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/348833\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/310424"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=348833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=348833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=348833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}