FORT LAUDERDALE, FLA. (WSVN) – Fire crews were able to get the upper hand on a fire that broke out inside a commercial building on Fort Lauderdale Beach and led to the closure of a portion of Las Olas Boulevard.<\/p>\n
Fort Lauderdale Fire Rescue units responded to the Paradise Found clothing store near the 3000 block of East Las Olas Boulevard, just before 7 a.m. on Wednesday.<\/p>\n
Upon arrival, crews noticed smoke coming from the second story of the building. <\/p>\n
\u201cUpon arrival, crews established command and saw smoke and flames coming from a retail store here on the beach,\u201d said FLFR Chief Stephen Gollan. <\/p>\n
Once inside, smoke began filling the second floor. <\/p>\n
\u201cThey made an aggressive fire attack fighting the fire between the first and second floor in a storage room. There was a lot of different barriers there based upon obstacles with old products and storage items in there,\u201d said Gollan.<\/p>\n
7 Drone Force hovered above the businesses as firefighters drenched the building.<\/p>\n
Fire crews were able to knock down the flames in 40 minutes as the clean up effort began. <\/p>\n
\u201cTheir aggressive fire attack was able to prevent the fire from spreading to the nearby business which is the world famous Elbo Room,\u201d said Gollan. <\/p>\n
7News cameras captured firefighters dousing a pile of clothes that they had pulled out of the store. <\/p>\n
Throughout the morning, crews entered and exited the store, removing merchandise and damage from the flames. <\/p>\n
No one was hurt.<\/p>\n
In the afternoon hours, city employees arrived at the store to inspect the damage. <\/p>\n
Officials posted a limited entry notice on Wednesday evening. <\/p>\n
Crews shut down Las Olas Boulevard between Seabreeze Boulevard and the beach. It has since re-opened. <\/p>\n
The cause of the fire remains under investigation. <\/p>\n
Copyright 2026 Sunbeam Television Corp. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.<\/p>\n
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