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Owning a small business in Miami can be daunting, but it\u2019s not impossible. A seminar at the City of North Miami Public Library gave small business owners key tips about operating their businesses in a way that attracts the most customers possible.<\/p>\n
Takicha and Warrick Roundtree are the husband and wife founders of The Brand Amplifiers, a consulting firm that helps businesses brand, scale and amplify messaging.<\/p>\n
The Roundtrees spoke to a group of eight entrepreneurs Thursday about marketing, gaining customers and the benefits of understanding how customers think. Here\u2019s what they shared:<\/p>\n
Marketing reflects how many people talk about your business<\/p>\n
Takicha Roundtree affirmed the need for small business owners to market their companies so that customers can know how great their work is.<\/p>\n
\u201cMarketing is talking about your product, your service, what transformation you provide for people and what is going to change for them,\u201d she said. \u201cNo matter how amazing your product is, if you\u2019re not talking about it, then no one will know that you exist.\u201d<\/p>\n
Visibility is not the same thing as recognition<\/p>\n
Takicha Roundtree was emphatic when she said that just because businesses exist doesn\u2019t mean they will get customers. They can be visible to potential customers, but if they are not recognized as viable options, that visibility won\u2019t matter.<\/p>\n
\u201cThe problem is almost never the product or the service,\u201d she said. \u201cWe assume that because we have this product or service, people are going to hear about it.\u201d<\/p>\n
Physical location and being in the right space is key to getting customers<\/p>\n
Takicha Roundtree said that most business owners don\u2019t suffer from not having good products or services. Rather, they suffer from not being in the right locations or spaces to connect with customers.<\/p>\n
\u201cIf you have a product or a service and you\u2019re not getting the right clients, you need to start asking yourself, \u2018Am I in the right space?\u2019\u201d she said. \u201c\u2018Am I talking to the right people? Am I located?\u2019 If you\u2019re a brick and mortar, ask, \u2018Am I in the right place?\u2019 All of those things matter.\u201d<\/p>\n
Understand your customers\u2019 psychographics<\/p>\n
Knowing how your customers think and their psychographics can be a key way of attracting them, said Warrick Roundtree.<\/p>\n
\u201cWhat are the things that pull them forward?\u201d he asked. \u201cWhat are the things that repel them? Understanding those things will allow you to shape the language you need to attract them.\u201d<\/p>\n
Know what your customers have in common.<\/p>\n
Takicha Roundtree said that it is important for business owners to understand what their customers have in common in order to get more sales.<\/p>\n
\u201cYour goal as a business owner is to know what your most likely buyers have in common,\u201d she said.<\/p>\n
Build your business model beyond only referrals<\/p>\n
Takicha Roundtree emphasized the need for small business owners to expand their work beyond people who may know them. Referrals can work, but relying on them for business is not sustainable, she said.<\/p>\n
\u201cAnyone that has a referral business understands that it\u2019s not sustainable,\u201d she said.<\/p>\n
Specializing in business will lead to more customers<\/p>\n
Using a tax preparer as an example, Warrick Roundtree said that business owners that specialize in catering to particular customers will gain more business than those with broader interests.<\/p>\n
Following Warrick Roundtree\u2019s example, a tax preparer that decides to focus particularly on doing business taxes will gain more business than one that says they do all taxes.<\/p>\n
\u201cThe more niche you are, the more you\u2019ll catch,\u201d he said.<\/p>\n
This story was originally published July 24, 2026 at 3:59 PM.<\/p>\n