{"id":354855,"date":"2026-07-28T13:17:25","date_gmt":"2026-07-28T13:17:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/354855\/"},"modified":"2026-07-28T13:17:25","modified_gmt":"2026-07-28T13:17:25","slug":"at-17-edvin-andersson-is-betting-miami-will-help-build-the-amazon-for-services","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/354855\/","title":{"rendered":"At 17, Edvin Andersson is betting Miami will help build the \u2018Amazon for services\u2019"},"content":{"rendered":"<p class=\"wp-block-paragraph\">By the time most teenagers are thinking about their first job, Edvin Andersson was already running a company with dozens of employees.<\/p>\n<p class=\"wp-block-paragraph\">The Swedish founder started his first business at age 11. At 13, he launched a U.S. startup despite barely speaking English. Today, at 17, he\u2019s building his second company, Miami-based <a href=\"https:\/\/edvin@uselemon.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Lemon<\/a>, with ambitions that stretch far beyond South Florida.<\/p>\n<p class=\"wp-block-paragraph\">His goal? Creating the default place people use to find, compare, book, and manage every service in their lives.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe see Lemon as being something that every single human on Earth uses,\u201d Andersson told Refresh Miami. \u201cIf you need services, you need Lemon.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Before Lemon, Andersson built Local Builder, a marketplace connecting homeowners with contractors for remodeling projects. He launched it at just 13 years old, growing the company into a profitable business operating across 20 states.<\/p>\n<p class=\"wp-block-paragraph\">The early days were anything but glamorous.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI would run Duolingo on my screen and try to figure out how to speak the language while calling them,\u201d he said. \u201cThey\u2019d hang up. \u2018Who\u2019s this 15-year-old boy that\u2019s calling?\u2019\u201d<\/p>\n<p class=\"wp-block-paragraph\">Persistence paid off. Local Builder eventually helped more than 50,000 homeowners find contractors. Today, the company continues to operate under a Miami-based general manager while its profits fund Lemon.<\/p>\n<p class=\"wp-block-paragraph\">The new startup, which Andersson founded alongside Adaku Ogbonna, tackles a problem Andersson believes everyone faces: finding trustworthy local services. Whether it\u2019s a barber, contractor, personal trainer, or restaurant, people still jump between Google, review sites, social media, and friends\u2019 recommendations because no single platform has solved the problem.<\/p>\n<p class=\"wp-block-paragraph\">\u201cThere is no one unified way,\u201d he said. \u201cWhen nobody owns a market and nobody has truly solved it, every person feels confused.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Lemon aims to bring nearly every local service into one app. Users can search conversationally for everything from a contractor to a date-night recommendation, while personalized results are powered by AI. The company is also replacing traditional five-star reviews with a simple one-tap happy, neutral, or unhappy rating.<\/p>\n<p>\u2713<\/p>\n<p>            Check your inbox for a confirmation email.<\/p>\n<p class=\"wp-block-paragraph\">The app launched about two months ago after an invite-only beta. It has around 1,000 users, a team of four, and has done almost no paid marketing. Even so, Andersson said every user so far has arrived through word of mouth.<\/p>\n<p class=\"wp-block-paragraph\">Miami, he said, was always the obvious place to start.<\/p>\n<p class=\"wp-block-paragraph\">\u201cIf the U.S. is the country for opportunities, Miami is the city for it.\u201d<\/p>\n<p class=\"wp-block-paragraph\">He believes the city\u2019s openness to new ideas makes it the ideal launch market before expanding across Florida and eventually the rest of the country.<\/p>\n<p class=\"wp-block-paragraph\">Although he\u2019s only 17, Andersson is already looking well beyond Lemon. He said he hopes to spend decades building the company before eventually turning his attention to education, inspired by his own decision to drop out of high school.<\/p>\n<p class=\"wp-block-paragraph\">\u201cI want to build an education system where the kids are begging their parents to go to school earlier,\u201d he said. \u201cCars don\u2019t look the same now that they did a hundred years ago, but the school classroom looks exactly the same.\u201d<\/p>\n<p class=\"wp-block-paragraph\">For now, though, he\u2019s focused on making it easier to find local services.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019re not loyal to the solution,\u201d Andersson said. \u201cWe\u2019re loyal to the problem.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Pictured above:  Lemon co-founders Edvinn Andersson and Adaku Ogbonna.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"472\" height=\"1024\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/07\/image-6-1-472x1024.png\" alt=\"\" class=\"wp-image-232192\"  \/><\/p>\n<p class=\"wp-block-paragraph\">READ MORE IN REFRESH MIAMI:<\/p>\n<p>                         <a href=\"https:\/\/refreshmiami.com\/author\/rileykaminer\/\" class=\"url\" title=\"Riley Kaminer\" rel=\"nofollow noopener\" target=\"_blank\"> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/4q0a7418-1.jpeg\" class=\"photo\" width=\"250\" alt=\"Riley Kaminer\"\/><\/a> <\/p>\n<p>I am a Miami-based technology researcher and writer with a passion for sharing stories about the South Florida tech ecosystem. I particularly enjoy learning about GovTech startups, cutting-edge applications of artificial intelligence, and innovators that leverage technology to transform society for the better. Always open for pitches via Twitter @rileywk or www.RileyKaminer.com.<\/p>\n<p> <a href=\"https:\/\/refreshmiami.com\/author\/rileykaminer\/\" class=\"url\" title=\"Riley Kaminer\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2025\/10\/4q0a7418-1.jpeg\" class=\"photo\" width=\"250\" alt=\"Riley Kaminer\"\/><\/a>Latest posts by Riley Kaminer (<a href=\"https:\/\/refreshmiami.com\/author\/rileykaminer\/\" rel=\"nofollow noopener\" target=\"_blank\">see all<\/a>)  \t<\/p>\n","protected":false},"excerpt":{"rendered":"By the time most teenagers are thinking about their first job, Edvin Andersson was already running a company&hellip;\n","protected":false},"author":2,"featured_media":354856,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[123,125,124],"class_list":["post-354855","post","type-post","status-publish","format-standard","has-post-thumbnail","category-miami","tag-miami","tag-miami-headlines","tag-miami-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/354855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=354855"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/354855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/354856"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=354855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=354855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=354855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}