Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more.\u00a0<\/p>\n
Want to learn more about these talented creatives and\u00a0how they approach\u00a0their craft?\u00a0<\/p>\n
Agency Access\u00a0is a\u00a0monthly\u00a0feature that\u00a0gives clients and partners\u00a0a little insight into our\u00a0dynamic\u00a0team.\u00a0This month,\u00a0Kate Kintz\u00a0is\u00a0sharing her thoughts.\u00a0<\/p>\n
Name:\u00a0Kate Kintz\u00a0<\/p>\n
Job Title:\u00a0Art Director\u00a0<\/p>\n
Previous\u00a0role\u00a0at\u00a0Priority Marketing:\u00a0Senior Graphic Designer\u00a0<\/p>\n
Agency Access Q&A<\/p>\n
What first drew you to Priority Marketing?\u00a0<\/p>\n
\u201cWhat first drew me to Priority Marketing was the people and the relationships I had built with the team over 15 years as a client. I always enjoyed working and collaborating with the team, and over the years, we developed a genuine level of trust and mutual respect. When the opportunity came to become part of the Priority Marketing team, it felt like a natural next step. I was incredibly grateful for the opportunity, and the timing just felt right. I already knew the talent, the\u00a0culture\u00a0and the people behind the work, and I was excited to finally be on the other side of the table, working alongside them.\u201d\u00a0<\/p>\n
Why is\u00a0graphic\u00a0design so important in\u00a0establishing\u00a0a client\u2019s brand?\u00a0<\/p>\n
\u201cFor me, great graphic design is what brings a brand to life and gives it a personality.\u00a0Design is so much more than making something look\u00a0good;\u00a0it helps tell a client\u2019s story and communicates who they are and what they stand for.\u00a0When everything works together visually, it creates a brand that people recognize,\u00a0remember\u00a0and trust.\u00a0To me, the best design is when creativity and strategy come\u00a0together\u00a0and the brand feels like it\u00a0couldn\u2019t\u00a0belong to anyone else.\u201d\u00a0<\/p>\n
When\u00a0businesses\u00a0want a new logo, what questions do you ask before getting started?\u00a0<\/p>\n
\u201cI always want to understand the story behind the business before I start designing. What do they do? Who are they trying to reach? What makes them different? I also want to know what they like and\u00a0don\u2019t\u00a0like visually, and where they see the logo being used. Most importantly, I want to understand how they want their brand to feel and what they want people to think when they see it. The more I understand the client and their goals, the more meaningful and authentic the design can\u00a0be.\u201d\u00a0<\/p>\n
Your designs have won many awards. What project are you most proud of, and why?\u00a0<\/p>\n
\u201cThat\u2019s\u00a0a tough one because there are a few projects that really stand out to me for\u00a0different reasons. Most recently,\u00a0I\u2019d\u00a0say the\u00a0redesign of the\u00a0Hoffman Media Group website.\u00a0It was a challenging project that pushed me creatively and really challenged my skills.\u00a0I\u2019m\u00a0proud of where we ended up and feel like I took the site to another level, both for the client and for myself.\u00a0<\/p>\n
\u201cMagic Under the Mangroves will always have a special place in my heart. Having the opportunity to continue working with a company I had a long history with after joining Priority Marketing made that project especially meaningful to me.\u00a0<\/p>\n
\u201cI\u2019ve\u00a0been lucky to receive quite a few awards over the years, and\u00a0it\u2019s\u00a0always meaningful to be recognized by your peers.\u00a0I\u2019m\u00a0also a\u00a0pretty competitive\u00a0person, so\u00a0I\u2019d\u00a0be lying if I said I\u00a0didn\u2019t\u00a0enjoy that part of it! But\u00a0honestly,\u00a0that\u2019s\u00a0not why I do what I do. I love the challenge, the creative\u00a0process\u00a0and seeing a project come together in a way that makes the client proud.\u00a0That\u2019s\u00a0what makes me love what I do.\u201d\u00a0<\/p>\n
Why should businesses hire a professional\u00a0graphic\u00a0designer\u00a0instead of\u00a0creating\u00a0DIY\u00a0logos and\u00a0designs using\u00a0AI programs?\u00a0<\/p>\n
\u201cAI can be a great tool, and I use it myself, but\u00a0there\u2019s\u00a0a big difference\u00a0between creating something and creating something that is right for a brand. A professional designer brings experience, strategy, creative perspective and, most importantly, the ability to bring emotion into the design. We ask the questions behind the design. Who is the audience? What does the business stand for? How should the brand make people feel? AI can generate an idea, but it takes a designer to understand the bigger picture and make sure all the pieces work together. At the end of the day, your brand is an investment, and I think\u00a0it\u2019s\u00a0worth having a professional\u00a0make\u00a0sure it\u00a0represents\u00a0your business in the best\u00a0possible way.\u201d\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Priority Marketing employs 65+ professionals whose areas of expertise span public relations, brand development, web services, social media,…\n","protected":false},"author":2,"featured_media":310424,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[209,211,210],"class_list":["post-381083","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cape-coral","tag-cape-coral","tag-cape-coral-headlines","tag-cape-coral-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/381083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=381083"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/381083\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/310424"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=381083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=381083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=381083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}