Finding the treasures<\/p>\n
Vinyl records cascade down the walls of the warehouse, with countless pieces of bygone brands and memorabilia cluttering the shelves.<\/p>\n
The shop has built a following well beyond Riverside, voted Best Antique\/Vintage Shop<\/a> in Jacksonville by Folio Weekly readers three years running, with vinyl, vintage clothing, film cameras and, lately, sewing machines and vintage fabric among its most requested items.<\/p>\n New inventory consistently circulates through the store\u2019s warped wooden shelves, with the Ogles sourcing items by attending auctions, rummaging through yard sales and antique stores, or via donation.<\/p>\n \u201cPeople bring items to us via phone, email, and Instagram,\u201d Eric Ogle said.<\/p>\n \u201cIf we\u2019re not here, we\u2019re sourcing. We\u2019re working all day, every day,\u201d said Christina Ogle.<\/p>\n From there, the Ogles will schedule a visit, sometimes to a house, sometimes to a storage unit, sometimes to an entire estate that needs to be cleared out.<\/p>\n One of Eric Ogle\u2019s memorable finds came from a building clear-out near the shop. He struck a deal to help empty the place before renovation in exchange for keeping whatever he wanted inside.<\/p>\n \u201cThey said the dumpsters show up tomorrow, and we\u2019re just going to start chucking,\u201d he said. \u201cSo if you want to come, then talk to the boss.\u201d<\/p>\n The building was the site of an old Jacksonville signage company, and Ogle came across multiple discarded signs.<\/p>\n \u201cAll of it was going to go in the dumpster otherwise,\u201d Eric Ogle said. \u201cSome hand paintings, a lot of neon, a lot of channel letters, block letters.\u201d<\/p>\n \u201cYou have to drag me away from here\u201d Christina Ogle has an undergraduate degree in history and a master\u2019s in intellectual history, credentials she joked prepared her \u201cto do nothing.\u201d She worked at State Farm Insurance during the week and, on weekends, participated in vendors at local antique stores.\u00a0<\/p>\n Her business partner and husband, Eric Ogle, worked for 30 years as a chef in northern Italian and authentic Mexican kitchens across several hotels. According to Ogle, the couple would talk about having their own vintage store.<\/p>\n \u201cCool Stuff Vintage is something Christina and I talked about for a long time,\u201d Eric Ogle said. \u201cAs I got older and got tired of working late hours and every holiday, we said, all right, we\u2019re done, we\u2019re going to start this.\u201d\u00a0<\/p>\n Cool Stuff Vintage first opened its doors in August 2020, in the middle of the pandemic, with masks required to pass through the lacquered French doors. The store only featured one sale a month.\u00a0<\/p>\n At the start, Eric managed the store during the day, while Christina continued working at State Farm, joining Ogle after hours. With the store\u2019s expansive and constantly changing inventory, Christina would leave the insurance job to be at the store full time.<\/p>\n Six years later, Cool Stuff Vintage is open seven days a week.<\/p>\n \u201cThis is my passion,\u201d Christina Ogle said. \u201cYou have to drag me away from here.\u201d<\/p>\n The Book Lounge The shop\u2019s book room, known as the Book Lounge, has become a signature space for the store.<\/p>\n The Book Lounge hosts free collage workshops and acts as a favorite hangout for browsers who aren\u2019t necessarily there to buy. Eric Ogle said the credit for it belongs entirely to his wife.<\/p>\n \u201cAny book question, you should ask Christina. She picks every single one of these books; it\u2019s not just a mystery box we buy from somewhere,\u201d said Eric Ogle. \u201cThere\u2019s a method to her madness.\u201d<\/p>\n Christina Ogle picks every title that lands in the Book Lounge, including a running collection of banned books<\/a> she seeks out on purpose.<\/p>\n She said her approach to stocking the shelves is simple: she buys classics, philosophy, religious texts and history, staying away from anything scientifically or factually out of date.\u00a0When it comes to books that have been pulled from library shelves elsewhere, she takes the opposite approach.<\/p>\n \u201cIf there is a banned book, I want it on our shelf,\u201d she said.<\/p>\n Most classics have been banned somewhere at some point, Christina Ogle said, and the shop has, at times, dedicated entire sections to titles that have faced challenges or bans.<\/p>\n \u201cWe kind of come and go with that,\u201d she said, \u201cbut if it\u2019s banned, we\u2019re going to try to get it.\u201d<\/p>\n She said she\u2019s gotten almost no pushback from customers over what\u2019s on the shelves, and she\u2019s not interested in making exceptions.<\/p>\n \u201cI find that the people who shop here, they want the banned books, they want books,\u201d she said. \u201cI just don\u2019t believe at all in censorship, period. And I want kids, especially, to be able to come in here and find books that are going to feed their souls.\u201d<\/p>\n Altered: Alternative to Fast Fashion<\/p>\n Cool Stuff Vintage also features patterns from past generations of fashionistas. Books, vintage clothing, vinyl records, and film cameras form the core of what the Ogles carry, but customer requests shape the rest of the inventory.\u00a0<\/p>\n Sewing machines and vintage fabric have been in especially high demand lately<\/a>, pulled by shoppers who repurpose old material into something new, according to Eric Ogle.<\/p>\n Beyond entertainment, this shift toward intentional consumption extends to fashion, as shoppers increasingly trade disposable fast fashion for the longevity and character of vintage finds.<\/p>\n Poppy Aland, a UNF history and American Sign Language interpreting double major, has been thrifting for about seven years, since her mother introduced her to it as a kid.<\/p>\n \u201cIt\u2019s kind of my reset time too, because I\u2019m always busy,\u201d Aland said. \u201cWhen I get the time, I\u2019m like, let\u2019s go shopping, let\u2019s go thrifting, this is calm. It reconnects me with my friends.\u201d<\/p>\n According to Aland, she often will use the time as a break from socials, pocketing her phone as she browses the aisles.<\/p>\n \u201cWhen I go with my friend, we treat it as an experience; we turn off our phones and just look at all these things,\u201d said Aland.<\/p>\n Aland alters much of what she buys herself, sewing skirts to fit or repurposing scarves and yarn scraps into something new, a habit she picked up from her mother.<\/p>\n \u201cI get that from my mom,\u201d Aland said. \u201cShe\u2019s a very big DIY-er.\u201d<\/p>\n Aland said she steers friends toward secondhand shops instead of fast fashion retailers when she can, pointing to quality that outlasts the brand.<\/p>\n \u201cI have this velvet skirt that I love, that is in such great condition. The brand isn\u2019t around anymore, but now I have this awesome piece that doesn\u2019t wear and tear on me; it\u2019s limited edition now,\u201d said Aland.<\/p>\n The trend shows up in the numbers, too. The global secondhand apparel market grew 13 percent in 2025 and is projected to reach $393 billion worldwide by 2030, according to ThredUp\u2019s 2026 Resale Report<\/a>. In the U.S., 62 percent of Gen Z shoppers bought secondhand clothing in the past year.<\/p>\n ___<\/p>\n![\"A](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_4417-450x600.jpg\")
Maui Fili<\/a>
Cool Stuff Vintage is well known in the Jacksonville area for its vintage apparel and collection of analog entertainment, like its vintage cameras, vinyl records, VHS tapes, and CDs, according to Eric Ogle.<\/p>\n
\n![\"The](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_5445-600x450.jpg\")
Maui Fili<\/a>
Cool Stuff Vintage first opened its doors in August of 2020.<\/p>\n
\n![\"Vintage](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_5450-600x450.jpg\")
Maui Fili<\/a>
Christina Ogle said that the shop has dedicated entire sections to books that have faced challenges or bans.<\/p>\n![\"Black](\"https:\/\/www.newsbeep.com\/us-fl\/wp-content\/uploads\/2026\/09\/IMG_4404-e1788203127551-450x600.jpg\")
Maui Fili<\/a>
A major draw to analog and physical media is that you own it, according to Eric Ogle.<\/p>\n