{"id":387419,"date":"2026-09-01T18:38:24","date_gmt":"2026-09-01T18:38:24","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/387419\/"},"modified":"2026-09-01T18:38:24","modified_gmt":"2026-09-01T18:38:24","slug":"904-day-guide-2026","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/387419\/","title":{"rendered":"904 Day Guide 2026"},"content":{"rendered":"

904 Day Guide 2026<\/p>\n

by Kristen Wagoner
\n September 1, 2026
\n 82 views <\/p>\n

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It’s the most DUUUVAL weekend of the year!\u00a0<\/p>\n

904 Day lands on Friday, September 4, and the whole city is celebrating local pride with community events, live music, free admissions, and deals all day long- then the fun rolls right into a packed Labor Day weekend. Here’s everything happening in the 904, starting with 904 Day itself.<\/p>\n

Tag us and #904Day to share how you’re celebrating.<\/p>\n

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904 Day Downtown Walking Tour<\/p>\n

Friday, September 4, 9:30 \u2013 11 AM<\/p>\n

Visit Jacksonville Downtown Visitor Center \u2014 100 N Laura St, Ste. 120<\/p>\n

Celebrate 904 Day with a FREE guided walking tour of Downtown with Explore Jax Core. Pre-registration is not required \u2014 just show up ready to explore.<\/p>\n

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Hello From the 904: Orange Park Community Celebration<\/p>\n

Friday, September 4, 11 AM \u2013 2 PM<\/p>\n

Orange Park Mall \u2014 Center Court<\/p>\n

A free, family-friendly celebration featuring a live DJ, the 904 Passport adventure, local nonprofits, giveaways, and photo ops \u2014 plus roller skating performances from The Rolling Gems at 11:30 AM and 12:30 PM. No registration required.<\/p>\n

More info<\/a><\/p>\n

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Free Cummer Museum of Art & Gardens Admission: 904 Day<\/p>\n

Friday, September 4, 11 AM \u2013 4 PM<\/p>\n

The Cummer Museum of Art & Gardens<\/p>\n

In partnership with Bank of America, museum admission is FREE on 904 Day. Enjoy live music and lawn games in the Cummer Gardens, then head indoors to explore all of the Museum’s current exhibitions. Catch Moment in Time: A Legacy of Photographs before it closes September 6.<\/p>\n

More info<\/a><\/p>\n

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904 Day at the Garden<\/p>\n

Friday, September 4, 4 \u2013 7 PM<\/p>\n

Garden Club of Jacksonville<\/p>\n

Celebrate all things local at the Garden Club’s 904 Day at the Garden. Highlights include a Small Business Showcase, local food trucks, live music, lawn games, raffles and prizes, and guided tours of the campus. Admission is free \u2014 show your support with a $9.04 donation!<\/p>\n

More info<\/a><\/p>\n

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$9.04 OFF at the Jacksonville Zoo<\/p>\n

Friday \u2013 Monday, September 4 \u2013 7<\/p>\n

Jacksonville Zoo and Botanical Gardens \u2014 370 Zoo Pkwy<\/p>\n

Celebrate the 904 with $9.04 OFF General Admission September 4\u20137 \u2014 automatically applied online at checkout, no promo code needed. Plus SUPER Saturday on Saturday, September 5 from 10 AM \u2013 2 PM, where families can explore the Zoo alongside superheroes, princesses, mermaids, and costumed characters, take part in a scavenger hunt, and complete it for a chance at one FREE Spooktacular ticket per family!<\/p>\n

Get Tickets<\/a><\/p>\n

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904 Day with Melanin Collaborative Group<\/p>\n

Friday, September 4, 5 \u2013 9 PM<\/p>\n

An evening dedicated to celebrating Jacksonville, supporting local businesses, and bringing the community together. Browse unique products from Black-owned businesses and local vendors, enjoy delicious food, and experience the vibrant culture that makes the 904 special.<\/p>\n

More info<\/a><\/p>\n

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Icemen Jersey Unveil & 9.04 Skating<\/p>\n

Friday, September 4, 6 \u2013 8PM<\/p>\n

Celebrate 904 Day on September 4 at Community First Igloo! Join us The Jacksonville Icemen for their official jersey reveal, Hockey Ops Q&A, exclusive merch, and skating fun.
RSVP today and be there when the new look is revealed.<\/p>\n

RSVP here<\/a><\/p>\n

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904 Day at Riverfront Plaza<\/p>\n

Friday, September 4, 5 \u2013 9 PM<\/p>\n

Riverfront Plaza, Downtown Jax<\/p>\n

This year 904 Day falls on the monthly First Friday event, so the celebrations are merging! Join in for live music, food and dessert trucks, the Riverwalk Bar, vendors, 904-themed interactive art and photo ops, face painting, bubbles, and more. Live performances by @adamcottonmusic and @jupitersporch. $5 parking at the Water St. Garage; street parking Downtown is free after 6 PM.<\/p>\n

More info<\/a><\/p>\n

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904 Day After Hours Celebration<\/p>\n

Friday, September 4, 6 \u2013 9 PM<\/p>\n

James Weldon Johnson Park<\/p>\n

Raise a glass to 904 Day with signature cocktails \u2014 the Duuuval-Rita, the First Coast, or the Shrimp Boat. Great music, food, and company await, with vibes from Mr. Al Pete, ambiance by Cork & Barrel, and eats from local favorites like Jazzy Krab, Jax Lumpia ATBP, Hard Pressed Burgers, Rolling Fatty’s, and Scoop and Swirl Jax.<\/p>\n

More info<\/a><\/p>\n

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904 Day Breakfast<\/p>\n

Friday, September 4, 7 \u2013 9 AM<\/p>\n

Hosted by LIFT JAX & VyStar<\/p>\n

An annual celebration of Jacksonville’s culture, people, leadership, and community pride, bringing together leaders across sectors to celebrate the city we love and create a shared moment of alignment for Jacksonville’s future.<\/p>\n

More info<\/a><\/p>\n

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Downtown Council Gives Back Breakfast<\/p>\n

Friday, September 4, 7 \u2013 9 AM<\/p>\n

Downtown Vision Inc. \u2014 29 W Duval St<\/p>\n

The Downtown Council celebrates all things local at its annual Gives Back breakfast, this year donating to five champions of the urban core: the DVI Ambassadors, USS Orleck & Naval Museum, Cultural Council of Greater Jacksonville, Visit Jacksonville, and the Jacksonville History Center. Come curious, leave connected.<\/p>\n

More info<\/a><\/p>\n

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904 Day Adult Section Mixer<\/p>\n

Friday, September 4, 6 PM \u2013 12 AM<\/p>\n

Pour Taproom \u2014 61 N Laura St<\/p>\n

Celebrate 904 Day with a mixer featuring special guests Laveranues Coles and John Henderson \u2014 the Dynamic Duo! Grab your free ticket in advance.<\/p>\n

Get Tickets<\/a><\/p>\n

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Bark on Park – 904 Day for The Pups<\/p>\n

Friday, September 4<\/p>\n

Bark on Park – 5 Points<\/p>\n

Celebrate 904 Day by treating your pup with $9.04 teeth brushing and $9.04 mystery Bark Bags!
Walk in for teeth brushing anytime from 10\u20132, or add it to your appointment that day!<\/p>\n

More info<\/a><\/p>\n

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Sip N’ Smash – $9.04 Burger<\/p>\n

Friday, September 4<\/p>\n

7540 Gate Pkwy #115, Jacksonville, Florida 32256<\/p>\n

All 904 Day long, ALL of Sip N Smash signature smash burgers for only $9.04!<\/p>\n

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More to Do This Labor Day Weekend<\/p>\n

Endless Summer Family BBQ at The Ritz-Carlton, Amelia Island<\/p>\n

Saturday, September 5<\/p>\n

The Ritz-Carlton, Amelia Island \u2014 Oceanfront Lawn<\/p>\n

Nationally acclaimed pitmaster Tank Jackson of Holy City Hogs brings his legendary whole-hog barbecue to the Ritz-Carlton’s Oceanfront Lawn for an unforgettable evening of food, live entertainment, and family fun. The lineup includes whole-hog BBQ & smoked stations, an ice cream truck, live DJ & music, chef-curated sides and desserts, and a tie-dye station, games & contests. Make it a getaway with an overnight staycation.<\/p>\n

Get Tickets<\/a><\/p>\n

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Sporting JAX vs. Lexington SC<\/p>\n

Saturday, September 5, 7 PM<\/p>\n

Hodges Stadium<\/p>\n

Sporting Jax is back with another home game!<\/p>\n

Get Tickets<\/a><\/p>\n

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JC Kitaif ProRodeos<\/p>\n

Friday \u2013 Sunday, September 4 \u2013 6<\/p>\n

Gates open at 4 PM with the rodeo at 7:30 PM Friday and Saturday; Sunday gates open at 12 PM with Super Bull Sunday at 3 PM. Enjoy a pre-rodeo market with a mechanical bull, bounce house, shows, pony rides, food, and vendor shopping. All seats are general admission; strollers welcome and handicap seating available. Sanctioned by the PRCA.<\/p>\n

Get Tickets<\/a><\/p>\n

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Local Artist Showcases<\/p>\n

Friday \u2013 Sunday, September 4 \u2013 6<\/p>\n

Around St. Augustine<\/p>\n

Explore the local and regional artists who define the festival, with more than 100 artists performing at 17 venues across St. Augustine. The free Local Artist Showcases are presented by PNC Bank. Don’t miss additional programming, including the St. Augustine Songwriters Festival and Record Fair!<\/p>\n

Get Information<\/a><\/p>\n

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Monster Jam<\/p>\n

Saturday \u2013 Sunday, September 5 \u2013 6<\/p>\n

VyStar Veterans Memorial Arena<\/p>\n

With construction underway at EverBank Stadium, Monster Jam keeps the Jacksonville tradition alive with a Labor Day weekend takeover at VyStar. Three action-packed shows featuring massive 12,000-pound trucks, huge air, and jaw-dropping stunts \u2014 with fan favorites Grave Digger, El Toro Loco, Sparkle Smash, Classroom Crusher, JCB DIGatron, Jester, Excaliber, Terminal Velocity & MORE!<\/p>\n

Get Tickets<\/a><\/p>\n

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Mon, 9\/7: Run Jax Labor Day 5K<\/p>\n

This run features moisture-wicking tank tops or shirts to all participants, custom-designed medals to all 5K finishers and 1st Place Sports fun run medals to all mile finishers. After the race, stick around and enjoy the post-race activities. Post-race food will also include bananas and electrolyte popsicles. Prize money to top finishers and three deep age-group awards for each 5 year category.
Sign Up Here<\/a><\/p>\n

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FINAL WEEK: Enchanted Forest at Grey Matter Distillery<\/p>\n

Now \u2013 Sunday, September 6<\/p>\n

Head out to the Enchanted Forest at Grey Matter for all the forest vibes you won’t want to miss.<\/p>\n

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The Gallery at Refinery<\/p>\n

Open Thursday \u2013 Saturday, 6 PM \u2013 12 AM<\/p>\n

Enjoy cocktails with stories, beautiful food, and moody nights \u2014 with absolutely no such thing as overdressed. The Gallery is a speakeasy you won’t want to miss.<\/p>\n

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Living Room Lounge<\/p>\n

This Weekend<\/p>\n

Thu, 9\/3 \u2013 Ezra Law
Fri, 9\/4 \u2013 Marisol
Sat, 9\/5 \u2013 Juan Torres<\/p>\n

Get Information<\/a><\/p>\n

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St. Augustine Amphitheatre Shows<\/p>\n

Fri, September 4 \u2013 Blues Traveler & Gin Blossoms
Thu, September 17 \u2013 Modest Mouse
Fri, September 18 \u2013 John Fogerty & Steve Winwood
Sat, September 19 \u2013 Brad Paisley
Tue \u2013 Wed, September 22 \u2013 23 \u2013 James Taylor and His All-Star Band
Fri, September 25 \u2013 Flipturn
Sat, September 26 \u2013 Rise Against<\/p>\n

Get Tickets<\/a><\/p>\n

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Ponte Vedra Concert Hall Shows<\/p>\n

Sun, Sept. 13 \u2014 Sam Grisman Project LIVE! & Summer Tour Film
Tue, Sept. 15 \u2014 JET \u2013 Down the Moonlit Mile Revue
Sat, Sept. 19 \u2014 DOMi & JD BECK
Tue, Sept. 22 \u2014 Madeleine Peyroux<\/p>\n

Get Tickets<\/a><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"904 Day Guide 2026 by Kristen Wagoner September 1, 2026 82 views It’s the most DUUUVAL weekend of…\n","protected":false},"author":2,"featured_media":387420,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[9443,9441,116,9440,9439,9442,9434,9436,9444,118,117,9438,9437,9435],"class_list":["post-387419","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-904-happy-hour","tag-beach-bar-golf","tag-jacksonville","tag-jacksonville-bar-crawl","tag-jacksonville-bar-events","tag-jacksonville-beach-bars","tag-jacksonville-events","tag-jacksonville-happy-hour","tag-jacksonville-happy-hours","tag-jacksonville-headlines","tag-jacksonville-news","tag-jacksonville-night-life","tag-jacksonville-nightlife","tag-jax-events"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/387419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=387419"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/387419\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/387420"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=387419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=387419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=387419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}