GAINESVILLE, Fla. \u2014 Florida announced a multiyear sponsorship deal with Ripple on Friday that will generate $5 million annually by placing field logos in the Swamp, according to a person with knowledge of the negotiations.<\/p>\n
The person spoke to The Associated Press on condition of anonymity because neither side disclosed financial terms.<\/p>\n
Ripple is a provider of blockchain solutions across traditional and digital finance. The deal will place XRP logos on Florida Field beginning with Saturday’s game against Florida Atlantic. XRP is a cryptocurrency designed to move money in seconds, at a fraction of the cost of traditional banking.<\/p>\n
\u201cFlorida has a long history of embracing innovation and technology to enhance the experience of our fans and advance our programs,\u201d athletic director Scott Stricklin said in a statement. “This partnership brings together two organizations that think boldly about the future, and we look forward to introducing XRP to our fans.\u201d<\/p>\n
The partnership provides Ripple with digital properties and event signage. Ripple also will support financial and technology education for Florida student-athletes and the campus community, covering both traditional finance and digital assets.<\/p>\n
Last year, Geico paid to have its logo on Florida Field for the Gators’ final two home games. The insurance giant paid $1 million for each game.<\/p>\n
The NCAA began allowing corporate ads on college fields in 2024.<\/p>\n
Universities are navigating increased financial strain, most of it stemming from the NCAA vs. House settlement that requires revenue to be shared with student-athletes. The amount shared began at $20.5 million in 2025 and is expected to increase by at least 4% over the next 10 years.<\/p>\n","protected":false},"excerpt":{"rendered":"GAINESVILLE, Fla. \u2014 Florida announced a multiyear sponsorship deal with Ripple on Friday that will generate $5 million…\n","protected":false},"author":2,"featured_media":390352,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[558,4403,143,28,30,29,122],"class_list":["post-390351","post","type-post","status-publish","format-standard","has-post-thumbnail","category-florida","tag-business","tag-college","tag-college-football","tag-florida","tag-florida-headlines","tag-florida-news","tag-wires-bot"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/390351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=390351"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/390351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/390352"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=390351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=390351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=390351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}