{"id":390881,"date":"2026-09-05T00:50:12","date_gmt":"2026-09-05T00:50:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/390881\/"},"modified":"2026-09-05T00:50:12","modified_gmt":"2026-09-05T00:50:12","slug":"crowds-brave-heat-for-rock-the-block-in-jacksonville","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/390881\/","title":{"rendered":"Crowds brave heat for Rock the Block in Jacksonville"},"content":{"rendered":"<p class=\"text | article-text\">JACKSONVILLE, N.C. (WITN) &#8211; Jacksonville hosted its second annual Rock the Block event Friday evening on New Bridge Street, drawing crowds for live music, food trucks and vendors ahead of the Labor Day weekend.<\/p>\n<p class=\"text | article-text\">The event, which started last year, shut down New Bridge Street for the evening. The city said 12 food trucks and around 60 vendors filled the downtown area. The event ran from 5 to 9 p.m.<\/p>\n<p class=\"text | article-text\">Temperatures near 100 degrees led organizers to bring in extra medical personnel for the event.<\/p>\n<p class=\"text | article-text\">Jacksonville Citywide Services Director Jojo Cariaso said an air-conditioned facility was available nearby in case of heat-related emergencies.<\/p>\n<p class=\"text | article-text\">\u201cIn case of emergency our doors will be open over here at the chill zone, it\u2019s an air-conditioned facility, so we can treat anybody with heat injuries,\u201d Cariaso said.<\/p>\n<p class=\"text | article-text\">Jacksonville Director of Recreation Services Susan Baptist said the city coordinated with police and emergency departments.<\/p>\n<p class=\"text | article-text\">\u201cWe\u2019re working with our police and emergency department and we will be activating a full EOC for this event,\u201d Baptist said. \u201cWe\u2019ve also implemented some misting stations as well as additional waters to give out, hand out. We are glad that this event is in the evening hours so it\u2019s going to help a lot with that heat and sun going down.\u201d<\/p>\n<p class=\"text | article-text\">Baptist said organizers made several changes for the second year of the event. <\/p>\n<p class=\"text | article-text\">\u201cWe did definitely add some things, we also repositioned some things so the stage is repositioned to help with sound projection,\u201d Baptist said. \u201cWe also added a car show with a partner from Advance Auto, so we are excited about that. We also added activities at the far end of the street so the silent disco is down there and we centralized the food trucks.\u201d<\/p>\n<p class=\"text | article-text\">Some downtown businesses remained open during the event, including home goods store The Tattered Cottage, which also stayed open last year.<\/p>\n<p class=\"text | article-text\">Tattered Cottage sales associate Beth Purcell said the store is looking forward to the event\u2019s second year.<\/p>\n<p class=\"text | article-text\">\u201cIn year 2 we\u2019re just looking forward to even more success, more folks coming through,\u201d Purcell said. \u201cAs a retired city employee I understand how hard the recreation staff and the others have worked, so we\u2019re just looking forward to a great night.\u201d<\/p>\n<p class=\"text | article-text\">Zach Harrington and his band performed during the event, followed by the Phoebes at 7 p.m.<\/p>\n<p>Copyright 2026 WITN. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"JACKSONVILLE, N.C. (WITN) &#8211; Jacksonville hosted its second annual Rock the Block event Friday evening on New Bridge&hellip;\n","protected":false},"author":2,"featured_media":390882,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[6971,120517,116,118,117,156256,15101],"class_list":["post-390881","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-block-party","tag-heat-safety","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news","tag-jacksonville-rock-the-block","tag-labor-day-weekend"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/390881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=390881"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/390881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/390882"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=390881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=390881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=390881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}