{"id":391497,"date":"2026-09-05T16:48:08","date_gmt":"2026-09-05T16:48:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/391497\/"},"modified":"2026-09-05T16:48:08","modified_gmt":"2026-09-05T16:48:08","slug":"sanibels-sunrise-sale-draws-shoppers-in-pajamas-to-45-local-stores-lee-county","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/391497\/","title":{"rendered":"Sanibel&#8217;s Sunrise Sale draws shoppers in pajamas to 45+ local stores | Lee County"},"content":{"rendered":"<p>SANIBEL, Fla. (WINK) \u2014 Dozens of Sanibel businesses opened early Saturday morning for a Black Friday-like shopping experience.<\/p>\n<p>The Sanibel Island Sunrise Sale kicked off at 7:09 a.m. with more than 45 locally owned businesses taking part across the island. Shoppers were encouraged to wear their pajamas and take advantage of early-bird specials.<\/p>\n<p>&#8220;I&#8217;m only getting up this early once a year,&#8221; said Josh Stewart, Adventures in Paradise Outfitters owner.<\/p>\n<p>The early wake-up seemed well worth it for store owners as dozens of shoppers lined up, ready for the doors to open at sunrise.\u00a0<\/p>\n<p>\u201cIt kind of builds like a sense of camaraderie because you get everybody comes out, you get up bright and early. I mean, not everybody&#8217;s going to get up, but they&#8217;re all wearing their PJs. They got the curlers in their hair,\u201d Stewart said.<\/p>\n<p>Many took &#8220;shop till you drop&#8221; seriously, visiting dozens of shops across Sanibel. Shoppers could bring their Sunrise Sale passport with them, which sends them around the island to collect stamps at different stores.<\/p>\n<p>Once they receive 10 stamps, they can enter for a chance to win one of three Sanibel vacation prize packages. The event is about more than just shopping, it helps support local businesses.<\/p>\n<p>&#8220;We love supporting local communities. We love shopping small, and it&#8217;s just amazing,&#8221; said Ina Weissblatt, a Sanibel Island neighbor. &#8220;Where else can you shop in your pajamas and have mimosas? By what time is it now? Is it even like eight? Yeah. Yeah. So it&#8217;s fun. We got some great deals. The girls love it, and we love supporting our friends.&#8221;<\/p>\n<p>The event also had something for younger shoppers.<\/p>\n<p>&#8220;It&#8217;s a really fun way to spend your weekends, and there&#8217;s some really nice stuff here, and it&#8217;s just really fun to come here and just have a great time,&#8221; said Penelople Weissblatt, a Sanibel Island neighbor.<\/p>\n<p>The sales ran until 5:00 p.m. Saturday, with local businesses remaining open throughout the Labor Day weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"SANIBEL, Fla. (WINK) \u2014 Dozens of Sanibel businesses opened early Saturday morning for a Black Friday-like shopping experience.&hellip;\n","protected":false},"author":2,"featured_media":391498,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[209,211,210,24186],"class_list":["post-391497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cape-coral","tag-cape-coral","tag-cape-coral-headlines","tag-cape-coral-news","tag-sanibel-island"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/391497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=391497"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/391497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/391498"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=391497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=391497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=391497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}