{"id":39318,"date":"2025-11-09T01:01:08","date_gmt":"2025-11-09T01:01:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-fl\/39318\/"},"modified":"2025-11-09T01:01:08","modified_gmt":"2025-11-09T01:01:08","slug":"yeti-buys-charlotte-county-drinkware-companys-designs-in-38m-deal","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-fl\/39318\/","title":{"rendered":"Yeti buys Charlotte County drinkware company\u2019s designs in $38M deal"},"content":{"rendered":"

A Charlotte County drinkware company has sold some of its assets to Yeti, the popular Texas-based designer and distributor of outdoor products ranging from coolers to tumblers. Yeti, a nearly $2 billion company, acquired \u201cdesigns, tooling and intellectual property related to the Helimix branded shaker bottle\u201d in a $38 million cash deal, according to its third-quarter earnings call.<\/p>\n

Helimix<\/a>, based on Charlotte Street in Punta Gorda, makes a hexagonal shaker bottle that the company says does not require a mixing ball. Its design creates a vortex that blends protein shakes and other supplements, according to its website, which shows its products have been sold through Amazon, Walmart and GNC.<\/p>\n

Following the acquisition, Helimix \u201cwill cease operations as we relaunch an updated design to build upon the market awareness and momentum from Helimix\u2019s over 39,000 4.5-star reviews on Amazon,\u201d Yeti President, CEO and Director Matthew Reintjes says, according to a transcript of the company’s third-quarter earnings call<\/a>.\u00a0<\/p>\n

Yeti is using the Helimix designs, tooling and intellectual property to create its own shaker bottle, which is \u201csoon to be released,” Reintjes says in a Nov. 6 statement.<\/p>\n

\u201cLooking at the remainder of the year and into 2026, we’re energized by feedback we’ve received from our partners about the innovation ahead in drinkware, including the upcoming release of our Yeti Shaker Bottle, featuring a patented design that improves upon the standard shaker providing an incredible mix experience while removing the traditional wire ball,\u201d Reintjes says on the Nov. 6 earnings call. \u201cWith the shaker bottle, which will be manufactured in the United States, we are targeting a roughly $2.5 billion market, fueled by the rapid growing demand for hydration powders, protein supplements and wellness products, aligning with Yeti\u2019s expansion into sport, health and wellness.\u201d<\/p>\n

The acquisition of the Helimix assets fits with what Reintjes calls an \u201cexpanding focus on sports\u201d for Yeti. The deal closed in August, according to Yeti\u2019s second-quarter earnings report.<\/p>\n

Yeti, based in Austin, Texas, posted $1.83 billion in sales in 2024.<\/p>\n

Lakewood Ranch-based Rework Capital advised Helimix in the transaction with Yeti.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"A Charlotte County drinkware company has sold some of its assets to Yeti, the popular Texas-based designer and…\n","protected":false},"author":2,"featured_media":39319,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[209,211,210],"class_list":["post-39318","post","type-post","status-publish","format-standard","has-post-thumbnail","category-cape-coral","tag-cape-coral","tag-cape-coral-headlines","tag-cape-coral-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/39318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=39318"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/39318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/39319"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=39318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=39318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=39318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}