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<\/p>\nDuval 2 Scoops is officially open in Jacksonville’s Moncrief neighborhood, providing a family-friendly venue and incentives for students to do well in school.<\/p>\n
JACKSONVILLE, Fla. \u2014 Jacksonville\u2019s Moncrief neighborhood has a new place for families to gather, and it comes with a story that reaches far beyond ice cream.<\/p>\n
Duval 2 Scoops, located at the intersection of Moncrief Road and Rowe Avenue, is the first ice cream shop in the Moncrief neighborhood. The shop offers 18 different flavors, including one created to honor a Jacksonville woman whose life was tragically cut short more than 60 years ago.<\/p>\n
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Owner Demetrius Burrough said he wanted to bring something positive to the area, particularly for children and families.<\/p>\n
\u201cAs you see, we got a lot of liquor stores, but I wanted a place where the kids could come in,\u201d Burrough said.<\/p>\n
When asked why he chose Moncrief, he said, “Why not Moncrief? My love is for the Northside.”\u00a0<\/p>\n
He said the neighborhood lacked certain things for the community, such as an ice cream shop.\u00a0<\/p>\n
The community responded quickly. During the shop\u2019s grand opening, customers packed the store and waited in a long line to get their scoops. Jacksonville Mayor Donna Deegan also gave a speech to show her support for the new business.<\/p>\n
But for Shelton Chappell, the opening carried a much deeper meaning.<\/p>\n
Chappell is the son of Johnnie May Chappell, a Black Jacksonville woman who was killed in 1964 during a time of intense racial tension and violence in the city.<\/p>\n
On March 23, 1964, Chappell was walking to a store to buy ice cream for her 10 children. According to the U.S. Department of Justice, she was walking with two neighbors when four white men in a car drove past. One of the men had reportedly expressed a desire to find a Black person to shoot. Chappell was then shot and killed.\u00a0<\/p>\n
J.W. Rich was ultimately convicted of manslaughter and sentenced to 10 years in prison, but he served only three. No one else was ever charged in connection with Chappell\u2019s death.<\/p>\n
The case was investigated several more times over the following decades. A federal investigation conducted under the Emmett Till Unsolved Civil Rights Crime Act found that federal authorities did not have jurisdiction to prosecute the case. The Department of Justice closed the investigation in 2015.<\/p>\n
More than 50 years later, Chappell\u2019s family is keeping her memory alive through something connected to the very reason she left home that day: ice cream.<\/p>\n
2 Scoops offers a special vanilla flavor in her honor.<\/p>\n
Accounts from the segregation era describe instances in which Black Americans were discriminated against when ordering or eating vanilla ice cream in some Southern communities.\u00a0<\/p>\n
\u201cThat she was loving her family with ice cream and we wanted to make sure we give the flavor back,\u201d Shelton Chappell said.<\/p>\n
Burrough is also hoping the shop can encourage local students. Students who make the A and B honor roll can receive a free scoop of ice cream as a reward for their accomplishments.<\/p>\n","protected":false},"excerpt":{"rendered":"Duval 2 Scoops is officially open in Jacksonville’s Moncrief neighborhood, providing a family-friendly venue and incentives for students…\n","protected":false},"author":2,"featured_media":393446,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[116,118,117],"class_list":["post-393445","post","type-post","status-publish","format-standard","has-post-thumbnail","category-jacksonville","tag-jacksonville","tag-jacksonville-headlines","tag-jacksonville-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/393445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/comments?post=393445"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/posts\/393445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media\/393446"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/media?parent=393445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/categories?post=393445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-fl\/wp-json\/wp\/v2\/tags?post=393445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}